eCommerce is a lucrative business model for a variety of reasons. However, most people need to realize the need to invest in eCommerce digital marketing to make their online business work.

eCommerce has low overhead and is manageable by very few people. It’s also easy to get started. In some cases, it promises revenue flow without ever handling the products.

It sounds pretty simple. However, many eCommerce businesses fail to get off the ground because they lack the most crucial step — finding customers.

It takes a lot of know-how to bring in sales immediately and develop a long-term lead-generation strategy. Working on SEO, content marketing, email marketing, and advertising from the get-go will ensure you can compete with others in your industry and stay viable over time.

ecommerce digital marketing


Organic traffic should be a massive part of your eCommerce digital marketing strategy. It’s the primary source of orders for your eCommerce business. So, SEO is one of the best marketing tactics.

Initially, many businesses had to rely more heavily on paid advertising. In that case, organic traffic as your primary source of order didn’t have to happen immediately. Your goal should be to make the majority of organic orders.

If you established SEO early on with your website, you can expect the organic orders to grow. They’ll also naturally increase over time.

Organic traffic is free, and you have to pay for paid traffic. These facts alone should explain why SEO is important for digital marketing eCommerce. No one wants to pay x% of every single order in ad fees.

Product Pages

Your product pages are the working core of your eCommerce site. Some websites have ten or so products, and some have tens of hundreds. Creating these product pages properly will colossally affect your SEO’s positive performance.

For each product page, you absolutely must have the following:

  • Page title
  • Product name
  • Product description of 100+ words
  • Images and correctly filled-out meta information

Select a good keyword and ensure that it is used throughout your pages— this is how people will find your product organically.

Content Marketing

Once you have optimized your website, you can move on to content marketing as part of your digital marketing strategies for eCommerce.

Google and other search engines like to see websites that are updated frequently and offer various engaging content.

Content marketing focuses on creating content, such as blog posts, infographics, and how-to guides. All these materials are helpful or interesting to your target customers.

As far as what kind of content to create, put yourself in your target customer’s shoes. Consider what questions they might ask about your product or what interests them in your industry.

Suppose you are an online refrigeration retailer. In that case, a guide to refrigerator size based on the number in your household would make a great infographic.

By creating and sharing this infographic as part of an eCommerce digital marketing strategy, customers in the market for a new refrigerator might see it and find it helpful.

They’ll return to your website to read more and make a purchase. Content marketing is a great lead-generation tool and excellent for SEO, too!

Build Your List!

One of the best essential eCommerce marketing tools is building an email list and sending emails regularly. The simplest way to do this is to gather the email addresses of every eligible customer and send them monthly or weekly emails about your new products, sales, etc.

Digital marketing eCommerce experts suggest that a more advanced form of email marketing is to create a lead generation tool on your website to gather potential customers’ email addresses.

You may use coupon signup, an invitation to download a how-to guide, and more for lead generation. If a potential customer uses these tools, you know they are already at least somewhat interested in your product.

With their email addresses, you can now use your “lead nurturing” skills to turn these leads into customers gently.

Paid Ads

Social media and Google Ads are the main ways to utilize paid advertising for your eCommerce digital marketing strategy. Each platform has pros and cons for each product type, so it’s best to experiment with both ads before you choose one.

Social Media

Generally, social media is better for consumable goods and things people buy more than once or in multiples (think clothes, food products, gifts, etc.).

Social media targeting has become vaguer because of pervasive privacy issues. So, chances are those who see your social media ads are not actively shopping for your product. However, it is acceptable for impulse-buying items or products.

It’s common to have multiple of, but this is not great for something that most consumers only shop for when they need one, like a mattress or fridge.

Google Ads

Digital marketing eCommerce experts suggest that Google Adwords or Google Shopping are generally great platforms for grabbing shoppers. The latter are people who already know what they want. You just need to convince them to buy it from you.

Google Shopping is usually great for retailers, and Adwords search campaigns are great for local businesses. Still, there is also a lot of overlap and strategy you can develop in between.

It’s best to work with a Google Ads specialist to run your campaigns effectively. You’re wasting thousands of dollars if you don’t effectively set up your digital marketing and eCommerce campaigns.

When done right, an eCommerce business can generate significant revenue with low costs. It is an ever-growing business model, but competition is also growing.

ecommerce digital marketing

Thrive With Clicta Digital

Do you need help to make your eCommerce business thrive?

Keep your online store from getting lost in the digital crowd. Clicta Digital is a team of seasoned digital marketing experts ready to boost your brand’s visibility, drive targeted traffic, and skyrocket your sales.

From search engine optimization (SEO) and paid advertising to social media marketing and conversion optimization, we tailor data-driven strategies that get results.

Ready to unlock your eCommerce potential? Visit our website or contact us today for a free eCommerce digital marketing consultation. Let us be your partner in eCommerce success!