OTT/CTV Advertising Agency.

The OTT CTV Advertising Agency Built for Premium Results

As Denver’s leading OTT CTV advertising agency, Clicta delivers premium streaming ads across 200+ channels. We combine programmatic buying, addressable targeting, and AI-driven optimization to reach cord-cutters with precision—driving measurable reach, engagement, and conversions on AVOD, FAST, SVOD, and more.

ctv advertising agency

The Problem You’re Facing

Connecting directly with your customers & boosting ROI

Many marketers are stuck in familiar traps:

  • Traditional TV is expensive and offers vague measurements so you can’t verify if your ads are providing results.
  • Linear TV feels premium, but TV measurement is opaque, how do you verify your ads drive results?
  • Broad targeting wastes spend & without 1st party data, many reached are not the right fit so they won’t convert.

  • Linear TV is fading; audiences have moved to streaming, & you’re missing highly engaged viewers.

Clicta’s OTT/CTV advertising solution changes the game. We blend advanced technology with premium inventory and rigorous reporting to unlock impactful, measurable reach – all within a partnership built on transparency and strategy.

Types of OTT/CTV Advertising

We’re More Than an OTT/CTV Advertising Agency — We’re Your Modern Media Advantage.

At Clicta, we don’t react to viewer behavior — we leverage it. Our OTT/CTV solutions combine:

AVOD (Ad-Supported Video on Demand)

Platforms where viewers watch on-demand content in exchange for seeing ads – Hulu (ad-tier), Peacock, Tubi, YouTube on TV, etc.

Ideal for businesses looking to achieve broad reach while keeping costs efficient. AVOD provides access to large, diverse audiences across multiple age groups and ensures high ad completion rates since the ads aren’t skippable. It delivers a more cost-effective solution compared to  traditional TV, making it perfect for building brand awareness and driving mid-funnel engagement.

FAST Channels (Free Ad-Supported Streaming TV)

FAST Channels (Free Ad-Supported Streaming TV)

Free, live, linear-style channels delivered over the internet – Pluto TV, Samsung TV Plus, Roku Channel, etc.

Designed for businesses looking for a way to achieve a live or broadcast-style presence without the high costs of traditional television. By delivering TV-style programming, it drives strong engagement and is especially effective for brands seeking mass reach and frequent exposure. FAST provides large-scale visibility while remaining far more cost-effective than traditional broadcast buys, making it a smart choice for building brand awareness and engaging audiences in the mid-funnel.

SVOD (Subscription Video on Demand)

SVOD (Subscription Video on Demand)

Paid subscription platforms that now include reduced-cost ad-supported tiers – Netflix (with ads), Disney+ (with ads), Max (with ads), etc.

Perfect for businesses looking for premium, brand-safe inventory. SVOD reaches some of the highest-quality audiences in ultra-premium viewing environments, where long-form, binge-watching behavior ensures extra exposure. Partnering with these placements can help elevate your brand’s perceived quality and build greater trust with your audience.

Premium CTV Inventory

Premium CTV Inventory

With over 200+ premium content partners, full-screen ads are delivered on smart TVs and streaming devices – Roku, Fire TV, Apple TV, Samsung, LG, etc.

For businesses looking to make a big impact, Premium CTV delivers television-quality engagement on the largest screens in the household. Its large-screen format not only boosts trust and influence but also drives high completion rates and strong brand recall. Perfect for storytelling, brand building, and guiding purchase consideration, it helps brands elevate their perceived quality and foster greater consumer trust.

Programmatic OTT/CTV

Programmatic OTT/CTV

Buying OTT/CTV inventory using data-driven, automated technology (the core of what Clicta offers).

Our AI-powered automation helps businesses reach the right audience with precision and measurable results. You can target by demographics, household traits, location, browsing interests, and more, while optimizing campaigns in real time to reduce waste by serving ads only to high-intent households. With the ability to tie connected TV (CTV) impressions to real business outcomes—like site visits, conversions, and store visits—this approach is ideal for storytelling, brand building, and driving purchase consideration. It also helps elevate a brand’s perceived quality and trust, ensuring your messaging resonates with the audiences that matter most.

Addressable CTV

Addressable CTV

Delivering tailored ads to specific households based on data signals

Addressable CTV works best for businesses that have clearly defined customer personas. By using hyper-targeting, your ads are shown to the viewers who are most likely to engage, making it especially effective for reaching niche audiences or local markets. Because your campaigns are focused on the right people, there’s less wasted spend, which leads to a higher ROI. It’s particularly well-suited for industries such as automotive, healthcare, financial services, legal, and home services.

Cross-Device Retargeting

Cross-Device Retargeting

Following viewers who saw your CTV ad across mobile, desktop, and tablet

Cross-Device Retargeting helps turn CTV TV awareness into trackable actions, making it easier to see the impact of your campaigns. By increasing ad frequency and boosting brand recall, it keeps your business top of mind. At the same time, it encourages interested viewers to take the next step—whether that’s visiting your website, signing up, or making a purchase. Plus, with a clear attribution path from CTV to click to conversion, you can confidently track how your campaigns are driving real business outcomes.

Geo-Targeted CTV

Geo-Targeted CTV

Delivering your ads only to specific cities, zip codes, radiuses, service areas, or markets

Ideal for local or regional businesses as well as franchise brands looking to connect with customers in their specific service areas. You only pay for impressions where it matters most, helping you maximize your budget while driving real-world results like store visits, phone calls, and appointments. Geo-Targeted CTV especially well-suited for small to midsize businesses that want an efficient, targeted way to reach their local audience without wasting resources.

Digital Billboards

Digital Billboards

Large, high-resolution displays placed in high-traffic areas that can show engaging, eye-catching ads

Digital Billboards allow businesses to update content in real-time, rotate multiple campaigns, and target audiences by location or time of day. They’re a powerful way to increase brand visibility, drive store visits, and promote timely offers, all while providing measurable results through impressions and engagement tracking. Digital Billboards grab attention and make messages memorable, offering businesses a flexible, cost-effective advertising solution that combines impact, reach, and actionable insights in one powerful format.

Digital Audio

Digital Audio

Streaming music, podcasts, audiobooks, and online radio that connect with audiences wherever they are

Digital Audio connects your brand with highly engaged audiences wherever they are: commuting, working, or relaxing. With precise targeting by demographics, interests, and location, audio campaigns deliver your message to the right listeners at the right time. Creative storytelling and sound create lasting emotional connections, boosting brand recall and awareness. Accessible across smartphones, smart speakers, and connected cars, digital audio is a cost-effective way to complement your broader marketing strategy, drive engagement, and influence purchasing decisions – all through the power of sound.

Feedback from Our Clients on OTT and CTV Services

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Nick Callaio

Marketing Manager

“Ron and the team are more than capable of taking your business to the next level. Not only is the team extremely intelligent, but they are always hitting their deadlines, very responsive, and will never leave you hanging.”

Leading the Industry in
Digital Marketing

Leading the Industry in
Digital Marketing.

Our commitment to transparent, data-driven marketing has garnered significant recognition within our industry.

Explore our awards and case studies to understand the positive impact we deliver for our clients.

How We Do It

An OTT/CTV Strategy Designed to Reach Customers Across Every Screen

  • 1

    Discovery & Needs Assessment

    We analyze your goals, KPIs, and brand to uncover key performance gaps and growth opportunities.

  • 2

    Strategic Planning & Audience Mapping

    Create custom audiences & optimize placements across FAST, AVOD, premium, and geo-targeted channels.

  • 3

    Campaign Execution

    Run ads on premium, brand-safe inventory using advanced tech to optimize delivery, targeting, and results.

  • 4

    Ongoing Optimization & Communication

    We track campaigns closely and make real-time adjustments to creative, budget, and frequency.

  • 5

    Clear Reporting & Strategic Planning

    We deliver clear, results-driven reports on reach, engagement, conversions, and growth strategies.

The Data Speaks — Why OTT/CTV Advertising Isn’t Just Nice to Have, It’s Critical

0%
OF US HOUSEHOLDS OWN AT LEAST ONE CTV DEVICE
0%
PORTION OF TOTAL TV TIME COMING FROM STREAMING
0
HOURS PER DAY WATCHING ON CONNECTED DEVICES
0%
OF CTV USERS WHO OPT FOR AD-SUPPORTED TIERS

Smarter TV Starts Here

The Only OTT/CTV agency that you need

OTT/CTV reflects a disruptive shift in how people watch, and where your brand can be seen, measured, and optimized.

Why Premium Streaming (OTT) + Connected TV (CTV) Will Work for Your Business:

  • Reach cord-cutters & cord-nevers – With more households shifting to streaming platforms, you can engage viewers where they already spend time.

  • Premium, full-screen impact – Ads run on big screens — the same brand-safe, immersive environments as television.

  • Advanced audience targeting – You’re not just buying “TV.” We target by demographics, household behavior, and location.

  • Measurable outcomes – Programmatic buying + household-level data = clear performance metrics and real ROI.

  • Brand and performance in one – Whether your goal is awareness, app installs, or conversions, or more, OTT/CTV supports it all.

Sherri Galego

Co-Marketing Plus, Inc.

“In addition to the proactive approach in working with the platforms, Clicta has created detailed reporting and optimization efforts to secure the best results for the client often resulting in additional impressions and overdelivery.  Reporting was often delayed with our previous partner. Clicta has always taken a proactive stance, working through solutions.”

Who We Help

Helping Businesses Cut Through the Noise to Reach Their Audience

Whether you’re a home services brand, healthcare provider, or B2B SaaS company, our OTT CTV advertising agency places your message in front of the right households with precision.

We have Experts for Every Business Type:

  • Home Services (HVAC, Plumbing, Roofing, Painting)

  • Healthcare, Medical, and Med Spas
  • B2B, SaaS, and Tech Companies
  • Multi-Location and eCommerce Businesses

Ready For OTT/CTV Advertising Built To Perform and Evolve?

Book your free strategy call and receive a personalized OTT/CTV recommendations!

Featured Case Studies

We deliver results for our clients.

79% Increase in Online Sales!

243% Increase in Conversions!

Frequently Asked Questions

We are your authentic partner — not just a vendor. We combine industry-leading targeting and ad tech with transparent communication, continuous optimization, and detailed reporting. We care deeply about your ROI and align our success with yours.

OTT (Over-The-Top) refers to video content delivered over the internet, bypassing traditional cable or satellite.
CTV (Connected TV) is a device category — smart TVs, streaming devices (Roku, Fire TV), consoles — that connects to the internet and enables OTT viewing.

As a specialized OTT CTV advertising agency, we help brands plan, buy, and optimize video ad campaigns on premium streaming platforms. Our work includes: audience strategy, media planning, campaign execution, measurement, optimization, and scaling over time — all with transparency and high-performance in mind.

You can typically see meaningful reach and engagement within the first few weeks, but optimizing for conversions (e.g., app installs, lead forms) often takes a full cycle (8-12 weeks). We also review performance regularly and tweak creative, targeting, and budget to improve ROI.

  • Specialization & efficiency: We provide custom OTT/CTV solutions and have deep expertise — you won’t waste budget figuring out the tech.
  • Advanced data & targeting: We leverage household-level data and premium inventory for better efficiency than traditional TV buys.
  • Brand Safety: Protecting your brand is our top priority. We carefully vet every platform and placement to ensure your ads appear in brand-safe environments, avoiding questionable content and safeguarding your reputation.
  • Omni-channel capabilities: With Clicta, your marketing doesn’t have to live in silos. We create integrated campaigns that connect OTT/CTV, display, retargeting, email newsletters, and high-converting landing pages — all working together to maximize impact. You get one partner, multiple solutions, and results that compound across channels.
  • Full transparency: You always know where your ads run, how they perform, and what we’re doing to scale or optimize.
  • True partnership: We become an extension of your team, not just a service provider.
Absolutely. Thanks to precise targeting and programmatic tools, even smaller brands can access premium CTV inventory at efficient scale. We design campaigns that align with your goals and budget — whether awareness or performance-driven.
We prioritize premium, verified inventory. We work with top-tier streaming publishers and use industry-standard fraud detection and measurement. Your ads run in brand-safe environments, and we provide full transparency in reporting.