Have you ever cooked without salt, pepper, and all the other spices? It’s lifeless, bland, dreary food. It’s the same when writing. Your blogs, articles, and copy feel empty without power words. But power words are more than mere flavor.

They’re the secret ingredient to boosting conversion rates and ramping up your clicks.

power words

When sprinkled throughout your content, they’ll spark your reader’s interest and engagement. (And they’re perfect for writing killer headlines guaranteed to get clicks.) You’ll often hear these powerful words in common “marketing phrases”.

Think: “special offer” or “buy one, get one free” or “discover the taste of…”. These marketing words are a little kick in your customer’s brain telling them: take notice.

For example, Teespring skyrocketed its conversion rate by 12.7% by peppering a few power words in their call-to-action.

Learn how to use power words to drive engagement and boost sales on your site and blog. You’ll also be able to use these powerful marketing words in your social media posts and more.

Need to boost conversion rates and ramp up your clicks? Schedule a free consultation today!

What are Power Words?

Power words are about one thing: emotion. It’s about eliciting that psychological response that forces your brain to pay attention.

You’ll typically find power words are one of five things:

  1. They surprise
  2. They describe
  3. They drive action
  4. They inflame
  5. They’re unique

We’ve all seen those clickbait headlines like “12 Weird and Strange Facts About Kissing No One Wants to Admit”.

It’s not just the writers being melodramatic; these tactics work to increase your clicks. Kissing, for example, is a unique word (you don’t see it in headlines very often), while weird and strange, surprise and describe.

In short: power words are compelling. They’re called power words for a reason. Even the name has a powerful word in it.
Nor is it just BuzzFeed articles milking powerful marketing words to drive conversions. Take Queen Elizabeth I of England’s speech to her army as the Spanish Armada began its invasion:

“I am come amongst you, as you see, at this time, not for my recreation and disport, but being resolved, in the midst and heat of the battle, to live and die amongst you all; to lay down for my God, and for my kingdom, and my people, my honour and my blood, even in the dust. I know I have the body but of a weak and feeble woman; but I have the heart and stomach of a king, and of a king of England too, and think foul scorn that Parma or Spain, or any prince of Europe, should dare to invade the borders of my realm; to which rather than any dishonour shall grow by me, I myself will take up arms, I myself will be your general, judge, and rewarder of every one of your virtues in the field.”

It’s over four hundred years on, and we can still see power words littered throughout the speech – albeit some are a little archaic for our time. You’re not trying to rouse men to battle but customers to sales. Yet, the same lessons apply.

Power words are emotion and persuasion rolled into one.

You’ll find them in copywriting, tutorials, social media posts, inspirational quotes, calls to action, testimonials, website pages, marketing phrases and more. They add oomph and personality to your content. They’re the secret weapon in your arsenal.

1001+ Powerful Marketing Words to Drive Engagement & Boost Sales

You can use them for fear, lust, anger, or greed, to encourage or to forbid. In fact, we use emotion to categorize the different types of power words. Take a look at our powerful marketing words infographic below and read on to see how we break them up into their individual categories.

Powerful Marketing Words Infographic

power words

Share this Infographic On Your Site:

Greed Power Words

Doesn’t everyone want to earn more money? It’s a universal emotion. And if you want to sell something, you’ve got to play with this emotion. Except, human greed isn’t just driven by wanting more; it’s not wanting to miss out.

It’s FOMO – the fear of missing out. Nothing drives greed or desire faster than the threat of scarcity. “Hurry” or “While they last” plays with this sense of urgency. It’s a potent tool in the copywriter’s kit. And just because some are a cliché doesn’t mean they don’t work – they do!

Amplify

Attractive

Bank

Bargain

Before

Best

Big

Billion

Bonanza

Bonus

Budget

Cash

Cheap

Cheatsheet

Costly

Deadline

Discount

Dollar

Don’t miss out

Double

Economical

Effective

Elegant

Exclusive

Expires

Explode

Explore

Extra

Fast

Feast

Final

Frenzy

Frugal

Gift

Giveaway

Greatest

Golden

Gorgeous

Guilt-free

Handsome

Hurry

Inexpensive

Instantly

Jackpot

Last chance

Legendary

Limited

Luxurious

Marked down

Massive

Monetize

Money-draining

Money-saving

More

Nest egg

Never again

New

Now

Pay zero

Premier

Prize

Profit

Quadruple

Quick

Reduced

Rich

Running out

Sale ends soon

Save/savings

Six-figure

Skyrocket

Slashed

Soaring

Special

Surge

Triple

Turbocharge

Ultimate

Unbeaten

Value

Waste

While they last

Whooping

Lust Power Words

Lust is a biological need, a compulsion. We’ve all heard the term “sex sells”, and it does. Just flick through a magazine or your Instagram feed. But lust is more than sex. It’s the burning desire for an item we’ve just got to have. It’s more sensual than greed.

Greed tells us to want more; lust says we’ll have fun doing it.

Ache

Allure

Alluring

Arouse

Attractive

Bare

Begging

Beguiling

Brazen

Captivating

Charismatic

Charm

Cheeky

Climax

Compelling

Crave

Covert

Curvaceous

Cute

Decadent

Delight

Delirious

Depraved

Desire

Dirty

Divine

Ecstasy

Embrace

Enchant

Enchanting

Enthralling

Entice

Enticing

Entrance

Excite

Explicit

Exposed

Fantasy

Fascinate

Fascinating

Flirt

Forbidden

Frisky

Goosebumps

Handsome

Hanker

Heavenly

Hottest

Hypnotic

Impure

Indecent

Intense

Intoxicating

Intriguing

Irresistible

Itching

Juicy

Kinky

Kiss

Lascivious

Lewd

Lick

Lonely

Longing

Love

Lovely

Lure

Luscious

Lush

Lust

Pleasurable

Riveting

Mouthwatering

Magnetic

Naked

Naughty

Nude

Obscene

Orgasmic

Passionate

Pining

Pleasure

Promiscuous

Provocative

Racy

Raunchy

Risqué

Rowdy

Salacious

Satisfy

Saucy

Scandalous

Seduce

Seductive

Sensual

Sex

Sexy

Shameless

Sinful

Sleazy

Sleeping

Sneak peek

Spank

Spellbinding

Spicy

Steamy

Stimulating

Strip

Sweaty

Tantalizing

Taste

Tawdry

Tease

Tempting

Thrilling

Tickle

Tight

Tingle

Turn on

Unabashed

Uncensored

Untamed

Untouched

Urge

Voluptuous

Vulgar

Wanton

Wet

Whip

Wild

X-rated

Yearn

Yearning

Yummy

Fear Power Words

Even insects feel fear – it’s wired into our DNA. Switch on the news, and you can inject a dose of fear 24/7. They do it because it keeps eyes glued to the screen.

When using fear marketing words, it’s about attention-grabbing headlines. Missing out on your product or service is something they have to avoid. Just be careful not to overdo this one.

Agony

Annihilate

Anxious

Apocalypse

Armageddon

Assault

Backlash

Beating

Beware

Blinded

Blood

Bloodbath

Bloodcurdling

Bloody

Bomb

Buffoon

Bumbling

Cadaver

Cataclysmic

Catastrophe

Caution

Collapse

Corpse

Cowardly

Crazy

Cringeworthy

Cripple

Crisis

Danger

Dangerous

Dark

Deceiving

Deadly

Death

Destroy

Devastating

Devious

Disappointment

Disastrous

Distressed

Doom

Drowning

Dumb

Embarrass

Epidemic

Fail

Feeble

Fired

Fool

Fooled

Frantic

Frightening

Gambling

Gullible

Hack

Hazardous

Hoax

Holocaust

Horrific

Hurricane

Inferior

Injure

Injury

Insidious

Invasion

IRS

Jail

Jeopardy

Last chance

Lawsuit

Looming

Lost opportunity

Lunatic

Lurking

Meltdown

Menacing

Mired

Miss out

Mistake

Murder

Murderous

Nightmare

Pain

Painful

Pale

Pandemic

Panic

Peril

Piranha

Pitfall

Plague

Played

Plummet plunge

Poison

Poor

Poverty

Prison

Pummel

Pus

Reckoning

Refugee

Revenge

Risky

Sanity-saving

Savage

Scary

Scream

Searing

Shame

Shatter

Slaughter

Slave

Smash

Strangle

Stupid

Subdue

Suck

Suffering

Suicide

Tailspin

Tank

Targeted

Teetering

Terror

Terrorist

Torture

Toxic

Tragedy

Trap

Trauma

Vaporize

Victim

Villain

Vilify

Volatile

Vulnerable

Warning

Weakened

Worry

Wounded

Wreaking havoc

Inspirational Power Words

You’ll hear inspirational marketing words in every office. They’re the marketing phrases used by business coaches and HR departments. Your product is “life-changing”, or your clients are “fearless”.

It’s the pep talk you’ve always wanted. Use inspirational power words to excite, engage, and rev up your customer base.

Able

Adorable

Affable

Ahead of the game

Amazing

Ascend

Astonishing

Astounding

Audacious

Awe-inspiring

Awesome

Backbone

Badass

Beat

Beauteous

Belief

Blissful

Booming

Boost

Brassy

Bravery

Bravery

Breathtaking

Brighten

Brilliant

Celebrate

Cheer

Cheery

Classy

Clever

Colossal

Command

Conquer

Control

Courage

Crowned

Daring

Defeat

Defiance

Delight

Devoted

Dignity

Dominate

Effortless

Elevated

Elite

Empower

Epic

Excellent

Excited

Extraordinary

Eye-opening

Fabulous

Faith

Fantastic

Fearless

Fearsome

Ferocious

Fierce

Flawless

Force

Forceful

Fortunate

Fulfil

Glorious

Glory

Goddamn

Graceful

Grateful

Great

Greatness

Grit

Guts

Happy

Heart

Hero

Honor

Hope

Incredible

Influence

Jaw-dropping

Joy

Jovial

Jubilant

Kick-ass

Kudos

Legend

Legendary

Life-changing

Lovable

Magic

Marvelous

Master

Mighty

Mind-blowing

Miracle

Miraculous

Noble

Openhearted

Paramount

Perfect

Persuade

Phenomenal

Pluck

Potent

Potential

Power-up

Praise

Prestige

Prevail

Profound

Quick-witted

Remarkable

Revel

Rule

Score

Seize

Sensational

Smart

Spectacular

Spine

Spirit

Splendid

Spunk

Staggering

Strengthen

Striking

Strong

Stunning

Stunt

Stupendous

Successful

Super-human

Supreme

Surprising

Terrific

Thrive

Thwart

Titan

Titanic

Tough

Triumph

Tremendous

Unbeatable

Unbelievable

Undefeated

Unforgettable

Unique

Unleash

Uplifting

Valiant

Valor

Vanquish

Victory

Virtuoso

Win

Wonderful

Wondrous

You

Aggressive Power Words

Tell someone they’re “full of sh*t”, and you can damn well bet they’ll take notice. Aggression demands attention. But aggressive power words are a potent force – use sparingly. Just like the art of swearing, a little goes a long way. When used too much, they lose all meaning.

Abhorrent

Abuse

Agitate

Agony

Agonizing

Annoy

Annoying

Arrogant

Ass kicking

Backstabbing

Barbaric

Bash

Beatdown

Belligerent

Bigmouth

Bile

Blatant

Boil over

Broke

Brutal

Bullsh*t / B.S

Bully

Cheat

Clobber

Clown

Cocky

Corrupt

Coward

Crackdown

Crooked

Crush

Curse

Debase

Defile

Delinquent

Demolish

Desecrate

Desperate

Despicable

Deplorable

Diatribe

Diminish

Disgusting

Dishonest

Distorted

Evil

Exploit

Fear

Force-fed

Foul

Freaking out

Full of sh*t

Fury

Furious

Greedy

Gross

Harass

Hate

Hateful

High and mighty

Horrid

Hostile

Infuriating

Jackass

Jealous

Kick

Kill

Knock

Knock out

Know it all

Liar

Lies

Livid

Loathsome

Loser

Lying

Malevolent

Malicious

Maul

Misleading

Money-grubbing

Morally bankrupt

Nasty

Nazi

Negative

No good

Obnoxious

Oppressive

Pain in the ass

Payback

Perverse

Pesky

Pest

Phony

Pissed off

Pollute

Pompous

Pound

Preposterous

Pretentious

Punch

Punish

Rampant

Ravage

Rebel

Repelling

Repugnant

Revile

Revolting

Rotten

Rude

Ruined

Ruthless

Savage

Scam

Scold

Screw

See red

Sick and tired

Sink

Slam

Slander

Slap

Slay

Smash

Smear

Smug

Sniveling

Snob

Snooty

Snotty

Spoil

Stuck up

Suck

Terrorize

Thug

Trash

Trounce

Tyranny

Quixotic

Underhanded

Up to here

Useless

Venom

Venomous

Vengeful

Vengeance

Vicious

Violent

Violate

Weak

Worst

Trust Power Words

You don’t buy a product or service you don’t trust. It’s at the foundation of all customer interactions. Use the other power words to grab their attention, then seal the deal with a trust marketing phrase. Your product is “scientifically proven” to work. There are “no strings attached”.

Just be careful not to sound too good to be true. After all, when someone says trust me – it usually means you shouldn’t.

Above and beyond

Absolute

Accredited

According to

Accuse

Anonymous

Approved

Authentic

Authoritative

Authority

Automatic

Backed

Bankable

Because

Best-selling

Beware

Bonafide

Cancel anytime

Case study

Caution

Cautious

Certified

Clockwork

Dangerous

Diagnosed

Dependable

Don’t worry

Emergency

Endorsed

Ensured

Ethical

Exactly

Expert

Freedom

Foolproof

Fully refundable

Genuine

Guaranteed

Guilt-free

Haven

Healthy

Improved

Ironclad

Legitimate

Lifetime

Moneyback

No obligation

No questions asked

No risk

No strings attached

No-fail

Official

Pay zero

Permanent

Privacy

Professional

Promise

Protected

Proven

Recession-proof

Recognized

Refund

Reliable

Research

Results

Retreat

Risk-free

Rock-solid

Sacred

Safe

Safety

Secure

Studies show

Science-backed

Scientific

Scientifically proven

Sound

Sure-fire

Sure thing

Survive

Tested

That never fails

Thorough

Track record

Trusted

Trustworthy

Try before you buy

Unconditional

Unstoppable

Verify

Well respected

Worldwide

Curiosity Power Words

Telling someone not to do something is the surest way to guarantee they’ll do it. We’re a curious bunch. Who doesn’t want to see “behind the curtain” or learn “forbidden knowledge”? It’s an urge that simply must be satisfied.

Ancient

Astonishing

Backdoor

Banned

Become an insider

Behind the curtain

Behind the scenes

Be the first

Bizarre

Black market

Blacklisted

Bootleg

Censored

Clandestine

Classified

Cloak and dagger

Concealed

Confidential

Controversial

Convert

Cover-up

Dark

Dangerous

Discover

Exclusive

Elusive

Extraordinary

Exotic

Forbidden

Forgotten

From the vault

Hidden

Hilarious

Hush-hush

Illegal

Illusive

Incredibly

Insane

Insider

Interesting

Invitation only

Join

Key

Learn

Limited

Little-known

Login required

Lost

Members-only

Mythic

Never before seen

Odd

Off the record

Off-limits

On the down-low

On the QT

Outlawed

Priceless

Private

Privy

Psycho

Remote

Restricted

Ridiculous

Secluded

Secret

Secretive

Secrets

Sealed

Shocking

Smuggled

Sneak peek

Spoiler

Strange

Supersecret

Thought-provoking

Top secret

Trade secret

Tried to hide

Unauthorized

Uncensored

Uncharted

Unconventional

Undercover

Underground

Under the table

Under wraps

Undisclosed

Undiscovered

Unexpected

Unexplained

Unexplored

Unheard of

Unique

Unlock

Unreachable

Unspoken

Unsung

Untold

Unusual

Unveiled

Wacky

Weird

Withheld

Zany

Use Power Words Wisely

You’re now a power word pro. It’s a daunting responsibility. Power words can convert customers, attract employees, and see your products fly off the shelves. But they can also taint your brand. When misused in marketing phrases, they can give customers the wrong impression – even if they can’t look away.

Attention-grabbing copy takes time. It’s about tweaking the structure and sprinkling in a few power words for added oomph. Check out our ultimate power word list whenever you’re searching for the perfect word.

Power Words and the Marketing Funnel

Power words play an integral part in the overall marketing funnel. From the customers very first impression of your business to the point where they convert, a strategic and well-thought-out strategy that includes power words can make or break a marketing campaign, and produce significant results for your marketing budget.

Are you looking for a world-class digital agency to strategize, execute, and promote your internet marketing strategy? Contact Clicta Digital Agency today for a free consultation!