Search engine optimization (SEO) is one of the earliest digital marketing strategies websites use to rank higher on search engines. However, the constant evolution of digital platforms has also meant that eCommerce SEO has changed dramatically.

While in the past, all industries may have adopted similar tactics with varying degrees of success. However, today, each may use slightly different approaches depending on their goals.

For example, SEO strategies for medical practices may focus on boosting local relevance. At the same time, eCommerce SEO services will focus on being relevant to customers around the globe.

The number of people making online purchases has been increasing steadily over the years, and this growth hasn’t shown signs of slowing down.

If you are an eCommerce business, you must invest in eCommerce SEO services. Why? So, people searching for the products you sell can easily find your website or online store.ecommerce seo

How Is Optimization for eCommerce Different From Regular SEO?

While the foundational principles of SEO remain the same, eCommerce SEO is different from regular SEO in the areas it lays more emphasis on.

Unlike SEO for specific sites, which may do fine by identifying a few keywords, building blog content, and occasionally getting some backlinks, eCommerce requires all this and more.

It needs precise and constantly evolving on-page optimizations based on user intent and search engine updates.

Optimal Site Structure Is Integral To eCommerce SEO Success

If you own an eCommerce website, it’s easy to fall into the trap of an overly complex website structure. You may have seasonal discounts to showcase, new products you want people to see, and different categories of each product.

However, no one likes to be lost in a maze (unless it’s an actual maze and they are there to enjoy it). If your site structure is complicated, visitors will leave. .

Not only is this frustrating for users, but it also increases the bounce rate of your website, an indication to Google that your site isn’t relevant.

“A simple site structure helps search engines understand the relevancy and interconnectedness of your products.”

SEO Strategy for eCommerce Websites

Some website hosting platforms may automatically populate text on product pages. As a business owner with limited time, it may seem harmless to let that text remain as it is.

However, your category and product pages are the most critical pages on your website. Not crafting intentional, compelling, and search-engine-optimized content on these pages could prove costly.

Your product page should be rich with relevant keywords that describe your product, give specifications, include the materials you use, and be in a tone your audience can relate to.

Every eCommerce SEO expert says the content on your product pages takes on the role of a salesperson in a brick-and-mortar store.

It helps prospective customers gather details about the product, which may often be why they move from being browsers to customers.

Image Optimization Is An Important Contributor To SEO

Solid photos of the products you sell may be the first step toward attracting customers to your website. However, it is equally, if not more important, for your images to be optimized. Avoid uploading images with file names such as 0001. jpeg.

Keywords Take on Additional Meaning in eCommerce SEO

We know keywords are essential for SEO, but understanding user intent is especially important for eCommerce SEO. Only when you understand user intent can you create valuable content.

Let’s say you know a user is searching for “pens,” but they could be searching for “pens for drawing,” “graphite pens,” “pens to gift people,” or even “animal pens”!

If you don’t know the intent behind the search term, you could be creating quality content that doesn’t convert because it doesn’t provide value. Keyword research is more involved in eCommerce than other kinds of websites.

One of the most overarching SEO themes versus regular SEO is that it’s always on for eCommerce. It needs to keep up with changing seasons, your inventory, new customer preferences, ever-evolving trends, and updates from search engines themselves.

Why You Should Invest in eCommerce for SEO

The U.S. eCommerce market is expected to reach US$1,223.00bn in 2024. As more people shop online, more eCommerce businesses will respond to this growing demand.

It’s not enough to simply have good products. Helping customers find your products and convincing them to select you over competitors is essential to your business’ success.

What sets this SEO strategy apart is its cost-effectiveness. It not only helps you establish a strong online presence but also builds long-term authority by fostering trust with your customers. This makes it a smart investment for your business, aligning with your financial goals and ensuring sustainability.

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Get Help from Clicta Digital

At Clicta Digital, we specialize in eCommerce SEO. We help eCommerce businesses rank better by implementing a multi-pronged SEO strategy that includes on-page and off-page optimizations. See our work and schedule a consultation with us.