Healthcare Marketing Agency
Book More of the Patients Your Practice Was Built For.
You run the practice. We fill the schedule. Clicta is a healthcare marketing agency that has helped medical practices, dental offices, med spas, and other healthcare providers get found and booked since 2017. Plain talk, clear numbers, and a real person who answers the phone.
Twenty minutes, no pitch deck, just an authentic conversation about your practice.
Healthcare Marketing Agency
Book More of the Patients Your Practice Was Built For.
You run the practice. We fill the schedule. Clicta is a healthcare marketing agency that has helped medical practices, dental offices, med spas, and other healthcare providers get found and booked since 2017.
Plain talk, clear numbers, and a real person who answers the phone.
Twenty minutes, no pitch deck, just an authentic conversation about your practice.
The Phone Isn’t Ringing Like It Used To.
Most Practices Find Us Second. We’d Prefer to Be First.
Most practices don’t come to us first. They call after another agency promised big results, sent reports nobody could read, and stopped answering the phone. Foot & Ankle Centers and Alite Laser both came to us that way.
We start by telling you the truth about where you stand, then we fix what’s costing you patients. Every month, you’ll know what we did and why.
A Competitor With Worse Care Is Outranking You.
You’re Spending More on Ads for Fewer Patients.
Patients Ask AI for a Recommendation, and It Doesn’t Name You.
You Can’t Tell Which Marketing Is Working.
Helping Healthcare Practices Grow Since 2017. Here’s the Proof.
Foot & Ankle Centers grew conversions 243% while cutting ad spend.
Alite Laser grew organic traffic 640% and added $364,000 in new revenue in one year.
ADCO Hearing Products cut its cost per sale 30% while direct online sales grew 107%.
Healthcare Marketing Services
We Fix the Reasons Patients Aren’t Finding or Booking You.
As a healthcare digital marketing agency, every plan starts with your numbers. We find where patients drop off, fix that first, and build the rest around your market. Each month, you’ll see what we did and how it moved your schedule.
Healthcare SEO and AI Search (GEO/AEO)
Patients now ask ChatGPT, Google AI Overviews, and Perplexity for a recommendation before they ask a friend. Most practices never show up.
What This Means:
- Over one third of healthcare consumers already use AI tools for healthcare purposes, including finding providers and scheduling
- Online reviews are the number one factor in the research phase, and AI answers pull from those same review sources
- 89% say up-to-date online information drives their provider choice, which is the exact signal AI systems weigh
How We Help: Press Ganey found more than a third of healthcare consumers already use AI tools to research conditions, find providers, and book appointments. We structure your site, schema, and provider authorship with AI SEO, so AI answers can find your practice and name it.
Local SEO and Google Business Profile
The map pack decides who gets called, and a stale profile quietly takes you out of the running.
What This Means:
- 59% use online search to find a new primary care provider, nearly tied with personal referrals at 60% (Press Ganey)
- 60.5% of adults read online reviews before choosing care, and 2.75 times more people use online reviews than CMS Star Ratings (NRC Health)
- Doctor referral has fallen to third place behind provider reviews and facility reviews (Press Ganey)
How We Help: Press Ganey found 59% of consumers use online search to find a new primary care provider, nearly even with referrals at 60%. We fix your listings everywhere patients look, build location pages that match what they search, and keep new reviews coming in. Multi-location practices get a separate market plan for each office.
Healthcare PPC and Local Service Ads
Healthcare clicks cost more than almost any other industry, and broad keywords burn your budget on people who will never book.
What This Means:
- MGMA benchmarks practice marketing at 7% to 10% of revenue
- Only 38% of small practices maintain a dedicated marketing budget, which means most spend reactively (MGMA)
- Half of consumers will wait one to three weeks for primary care and up to three months for a specialist, so practices with earlier availability win on paid intent (Press Ganey)
How We Help: We run paid search campaigns and cut the terms that attract job seekers and students, target the treatments and towns that pay, and track every campaign to booked appointments. Foot & Ankle Centers grew conversions 243% while its monthly ad budget went down.
Streaming TV Advertising (OTT/CTV)
Your patients stream everything, so cable buys reach a shrinking, older slice of your service area.
What the Numbers Say:
- Roughly 65% of marketers report higher returns pairing CTV with other paid channels (Healthgrades)
- Connected TV is watched in the household, reaching both the patient and the family member making the decision
- Geographic targeting down to ZIP code means a four-location practice stops paying for a whole media market
How We Help: Healthgrades reports roughly 65% of marketers saw higher returns when they paired connected TV with other paid channels. Families watch streaming together, which matters when an adult child is choosing care for a parent. We buy streaming TV ads by service area, not by the whole media market.
Social Media Advertising for Healthcare
Aesthetic and elective care sells on visuals, but boosted posts rarely turn into a booked consult.
By the Numbers:
- 73% of med spas use social advertising as a primary patient acquisition channel (AmSpa)
- Average med spa spend is $536 per visit, and 65% of visits are repeat patients (AmSpa State of the Industry Report)
- ASPS procedural data shows injectables and laser resurfacing driving volume, which are visual-first services
How We Help: We run social media ads built on your real results and send clicks to a booking page, not your homepage. Then we track which campaigns bring patients back, not just who clicked once.
Healthcare Content Marketing
Patients research treatments for weeks, and thin service pages lose them to whoever explains it better.
State of the Industry:
- 89% say up-to-date online information is key to their provider choice (Press Ganey)
- Reviews and content together now outrank personal referral in the research phase (Press Ganey)
- Google’s quality rater guidelines apply a higher expertise bar to health content, favoring named, credentialed authorship
How We Help: Press Ganey found 89% of consumers say current, accurate online information drives their choice of provider. We write treatment and condition pages, one per service, with provider credentials attached, so patients, Google, and AI tools all see the expertise.
Digital PR & Link Building
Google and AI holds health content to its strictest trust standards, so practices without real 3rd party authority stay buried.
What This Means:
- Google classifies health content as Your Money or Your Life and applies stricter quality standards than any other category
- Authority of the referring domain outweighs link count in YMYL fields
- Press Ganey found consumers want a consistent brand story wherever they encounter reviews, across Healthgrades, WebMD, and Google
How We Help: We earn media mentions and quality backlinks from health publications, local news, and respected directories. No link schemes, because healthcare punishes shortcuts. The same sources that build rankings are the ones AI tools cite.
Graphic Design for Healthcare
Before-and-after galleries decide consults, and inconsistent photos quietly cost you the booking.
What This Means:
- 70% of cosmetic surgery patients used online before-and-after galleries to decide whether to proceed (peer-reviewed, PMC)
- Patients buying an elective outcome cannot evaluate credentials, so visuals fill the gap before the consult
- Consistent creative makes ad testing honest, because you learn what the message did rather than what the artwork did
How We Help: A peer-reviewed study found 70% of cosmetic surgery patients used online before-and-after galleries to decide whether to go ahead. We build one consistent brand design and use it across your gallery, ads, signage, and site.
Healthcare Website Design
Slow sites, hidden phone numbers, and contact forms that leak patient information send patients and regulators somewhere else.
What This Means:
- 80% say online scheduling influences their choice of provider (Press Ganey)
- 24% will look elsewhere if booking is harder than making a dinner reservation (Press Ganey)
- 85% weigh perceived safety in healthcare decisions, rising to 95% among parents, and a dated site undercuts that read (Press Ganey)
How We Help: We build fast, mobile-first websites with the phone number and booking button where patients expect them, and we build them for HIPAA from the start.
Intake and contact forms keep patient details out of standard form tools and email notifications. Analytics and ad tracking are configured so appointment pages don’t send identifiable data to Google, Meta, or anyone else.
Website design was part of our Alite Laser work, which grew organic traffic 640% and produced $364,000 in new revenue.
Proven Results
The Massachusetts Department of Public Health needed a partner for a statewide wellness campaign built to drive appointment bookings. Their previous agency delivered late, inaccurate reports.
We took over the ad accounts and built one reporting system that tracked every ad on its own. Website clicks rose 1,100%, and engagement and click-through rates beat prior benchmarks. With daily optimization, impressions more than doubled at no extra cost.
Abby Armijo
President, ADCO Hearing Products
“Our conversion rate is the highest it’s been since the pandemic chaos, our traffic is a higher quality, our profit margins are higher, and we’ve exceeded our goal for monthly orders for the last 2 months. Hopefully we can keep this momentum going. I just wanted to send you this news because I am THRILLED to see this. Nice work!”
Healthcare Marketing by Specialty
Filling Schedules at Practices Like Yours
Every specialty has its own patients, its own competitors, and its own way of deciding who gets the call. We build your plan from scratch around yours.
Marketing for Plastic Surgeons
Leads keep coming in, but too many are price shoppers asking what Botox costs. The patients ready to book a surgical consult are choosing the practice that looked more credible online.
Price shoppers and surgical candidates search differently, so we build for the second group. You’ll show up for the procedures you actually perform, in the cities you draw from, and in the AI answers patients read before they open Google.
Each procedure page carries real before-and-after photos, honest recovery timelines, clear pricing and financing ranges, and your board certification up front. That filters out bargain hunters before they take a consult slot.
We track every campaign to consults booked and surgeries scheduled, not form fills.
Marketing for Dentists
You don’t need more new-patient specials. You need more of the cases that drive production.
We start with your best cases, who they were and how they found you, and build around them. That means dedicated pages for implants, crowns, clear aligners, and emergency dental care, so a patient researching a $6,000 treatment never lands on a cleaning special.
We get you into the map pack when someone searches for a cracked tooth on a Sunday, and into the AI answers they check first. Then we track every campaign to booked appointments by treatment type, so you see what fills the high-value chair time.
Marketing for Orthodontists
Adult treatment gets its own pages, since it’s a growing group most orthodontic marketing ignores. We make payment options easy to understand before the free consult, so the families who call are ready to start.
Every lead is tracked from consult to case start, so you know which channels produce starts, not just calls.
Marketing for Dental Specialists
You’ll always want your referring dentists, but you shouldn’t be one lost relationship away from a bad quarter.
We build a direct-to-patient channel alongside your referral base. Patients don’t search for a periodontist or oral surgeon. They search for gum grafts, dental implants, wisdom teeth removal, or “my tooth hurts.” We build pages for those needs in the towns you serve and get you into the map pack and the AI answers patients read first. We also give referring offices resources their front desk will actually use, so sending patients to you is the easy choice.
Every source is tracked separately, so you can see how much comes from referrals and how much comes direct.
Medical Practices Marketing
A hospital system bought the practice down the street, your referrals are staying in-network, and you can’t outspend their ad budget.
Every office gets into the map pack and the AI answers patients read first. We fix your call and form tracking so you can see which channel brought which new patient. And we keep reviews coming in, because patients now weigh them more heavily than a doctor’s referral.
Foot & Ankle Centers, a multi-office podiatry group in New Jersey, came to us after several agencies fell short. Within a year, conversions rose 243% and the ad budget went down.
Eye Care & Optometry Marketing
Eye care is two businesses in one office, so we market both. On the medical side, we build pages for dry eye treatment, myopia management, diabetic eye exams, and specialty contact lens fittings. That’s care patients can’t order online, and it’s where your margin lives.
On the retail side, we make sure people searching for glasses, contacts, or an eye exam near them find you before the online brands. Every location gets into the map pack and the AI answers patients read first. We track booked exams and medical visits separately, so you can see which side of the practice each campaign grows.
ADCO Hearing Products sells hearing devices direct to patients and providers, a similar retail-versus-clinical split. We grew their online sales 107% while cutting cost per sale 30%.
Med Spa Marketing
We build for the second visit, not just the first. AmSpa reports about two-thirds of med spa visits come from repeat clients.
You’ll get separate pages for Botox, fillers, laser hair removal, and body contouring in your city, so you show up when clients search for a treatment, not just “med spa near me.” Ads run on your real before-and-after results, not stock photos. Online booking works on a phone at 11 PM, and nobody quits halfway through. We track which campaigns turn first-timers into members.
Alite Laser came to us after other agencies stopped listening. We took them to the top three for every location keyword in Austin, grew organic traffic 640%, and added $364,000 in new revenue.
Urgent Care Marketing
Urgent care is won in the ten seconds a patient spends choosing where to go. Your hours, services, and accepted insurance have to be right on every site that lists you, because one wrong detail sends them somewhere else.
We get each location into the map pack for “urgent care near me” and into the AI answers people check before they drive anywhere. We build pages around what patients actually type, like stitches, strep test, X-ray, or sports physical.
We use reviews to answer wait-time worries before they come up. And we fill the slow months with school physicals, occupational health, and employer accounts instead of waiting on flu season. Success is measured in patient visits by location.
Physical Therapy Marketing
We bring in patients from both sides. In most states, patients can start physical therapy without a doctor’s referral, and most of them have no idea.
We build pages that say so plainly and target what they actually search, like back pain, rotator cuff injury, or ACL recovery near them. At the same time, we give your physician referral network more reasons to keep sending patients, so both channels produce.
Every clinic gets into the map pack and the AI answers patients read first. We track booked evaluations by clinic and by channel, not form fills.
Senior Living Marketing
You should own your lead flow, not rent it. When an adult daughter searches for assisted living or memory care near her mom, we make sure your community shows up in the map, in search, and in the AI answers families now read first.
We write for her real decisions, not a brochure: what care costs, what happens after a hospital discharge, and how to talk with a parent who doesn’t want to move. We keep your reviews current, because she’ll read every one.
Success is measured in tours booked and move-ins, so you can compare your cost per move-in directly against what you pay referral sites.
Marketing for Veterinarians
This is a trust problem before it’s a marketing problem. Pet owners say no to care they don’t understand, so we build content that explains your recommendations before the estimate lands.
Local pet owners find you whether they’re searching a symptom, an emergency, or a vet for a new puppy. You’ll also show up in the AI answers they read instead of calling around.
We help you keep your reviews fresh, since that’s the first thing a new client checks. Wellness plans and dental cleanings get their own pages and tracking, so you can see what brings clients back and keeps them active.
Gym & Fitness Studio Marketing
We build for retention, not just sign-ups. You’ll show up when people nearby search for a gym, personal training, Pilates, or a class to try, and in the AI answers they check first.
Every program gets its own page, so the person searching for strength training over 50 lands on the page built for her. Ads feature your real members and space, not stock models.
We tighten the path from free pass to membership. And we track which campaigns bring in members who are still showing up at 90 days, not just trial sign-ups.
Proven Expertise. Real Accountability.
The Clicta Authenticity Guarantee
You’ve heard the pitch before. Here’s ours, in writing. You wouldn’t tell a patient what they want to hear, and we won’t either. Six promises, and they apply to every practice we work with.
An honest prognosis. What’s working, what isn’t, and what we’d do if it were our practice. If something we tried didn’t pan out, you’ll hear it from us before you notice it yourself.
Plain language. No jargon, no acronyms. If you can’t repeat our reasoning to your partner over lunch, we didn’t do our job.
Outcomes, not activity. New patients, booked appointments, revenue, and who came back. Not impressions, not clicks, not a slide deck of numbers that go up while your schedule stays the same.
A straight timeline. SEO takes three to six months to build, and paid search moves faster. You already know healing has a timeline and rushing it doesn’t help. Same idea here. Nothing buried in the paperwork.
You own everything. Your website, ad accounts, analytics, Google Business Profile, and content. You keep admin access the whole time, not just at the end. If you leave, nothing gets held hostage.
Let's Fill Your Schedule, Starting With One Call.
One call. We’ll tell you what we’d fix first, what it takes, and whether we’re the right fit. Twenty minutes. No pitch deck. Just an honest conversation about your practice.
Healthcare Marketing Case Studies
Real Practices. Real Numbers.
Healthcare Marketing FAQs
Paid search can produce calls in the first few weeks. SEO and AI visibility usually take three to six months before the curve bends, and anyone promising page one in 30 days is selling you snake oil. We tell you that before you sign. Alite Laser saw rankings and traffic move within two months, but that’s the fast end, not the average.
Patient privacy is built into how we set up websites, forms, tracking, and ad audiences. Pixels, remarketing lists, chat widgets, and contact forms all expose protected health information when they’re configured the way they would be for a retail business. We configure them for healthcare from the start, and we’ll tell you when a tactic your competitor is running crosses a line, even when it looks like it’s working. We’re marketers, not your compliance officer or attorney. When a question needs one of them, we’ll be the first to say so.
Yes. We’re based in Denver and work with healthcare clients across the country, including multi-office groups in New Jersey, aesthetic practices in Texas, and public health programs in Massachusetts. If you’re in the healthcare, odds are we have experience in your niche.
Yes. You own every asset we build or manage, including your website, Google Ads and GA4 accounts, Google Business Profile, and content. You keep admin access the whole time. If you leave, everything stays with you.