The rapidly increasing number of internet users, behavioral changes brought about by the pandemic, and lower costs for sellers and buyers are just some of the factors that have led to the explosive growth of eCommerce businesses.

Many online retailers use three major platforms to conduct business — WooCommerce, Squarespace, and Shopify. Shopify is a powerhouse on the heels of its two major competitors. For those looking to gain an edge, utilizing effective Shopify SEO tips can significantly enhance visibility and drive more traffic to their online stores.

The most sustainable way to make sure you are beating the competition is by delivering a flawless shopping experience to your customers. When you use a platform like Shopify, you have already taken advantage of its eCommerce-specific features.

However, there is still more opportunity for businesses to ensure they retain existing customers and attract new ones. Our five SEO tips for Shopify will help you get started even if you have little to no SEO experience.
Shopify SEO Tips

Shopify SEO Tip # 1: Pay Attention To Site Structure

Site structure refers to the organization of your site. It’s a crucial aspect that distinguishes SEO for eCommerce from other websites. So, our number one tip is to organize your products in an easy-to-find manner.

The general rule for SEO for Shopify sites is to create a hierarchical structure that imitates how a shopper might browse a physical store.

In general, your eCommerce site should have the following structure — Home (which is at the top of the hierarchy), followed by Category, followed by sub-category, followed by Product Pages. You might notice that from your Homepage, the user only needs three clicks to get to a product that interests them.

The website shouldn’t make users navigate dozens of pages to find the products they are looking for. Enhancing visitor engagement boosts site relevance, indicating to Google the significance of your website. A simple structure will also allow Google to index your website pages more easily, helping to improve SEO on Shopify.

Bonus Tip: Leverage the Shopify Collections feature that lets you categorize similar products together. For example, items on sale, customer favorites, etc.

Shopify SEO Tip # 2: Conduct Solid Keyword Research

Keyword research is as important to the success of your online business as having good products and an organized site structure are. Keywords help your website get the traffic you are looking for.

As an eCommerce website, you want to make sure you are being found at different stages of a customer’s journey. You can do this by using a blend of short-tail and long-tail keywords. (We will define these two types of keywords in the next section.)

You can use different tools for keyword research for Shopify store SEO, such as Google Auto Suggest, Google Keyword Planner, Semrush, Hoth, Answer the Public, and even Amazon.

Keyword research may seem time-consuming, but it’s essential for Shopify SEO and for hosting your business website independently.

Shopify SEO Tip # 3: Use The Keywords In Relevant Places

To continue from the above section, you will have found short-tail and long-tail keywords in your research. Short-tail keywords are broad terms, such as ‘school backpack’, that someone may use at the beginning of their customer journey. At this stage, customers haven’t decided on a particular kind of backpack or brand that they are looking for.

One of the important SEO Shopify tips is to use long-tail keywords, such as ‘black canvas backpack for school’. Now, the customer knows what kind of backpack they are looking for. Your website should show up for both broad and specific keywords.

However, the content you create around these keywords will be different. You might want to create an informational blog post about ‘why backpacks are better for school than sling bags.’

On the other hand, your product description should actually be descriptive and if applicable, should include the keyword, ‘black canvas backpack for school’.

To improve your SEO Shopify, you also want to use keywords in your page title, meta title, and alt text, which are alternative text for images. Using keywords in these places helps users and search engines identify that the content they are seeing is relevant to them. This, in turn, brings traffic to your website.

It’s important to note that putting keywords in places they don’t belong will only damage your efforts. Crafting content aligned with keywords is vital for Shopify SEO, despite its time intensity, forming a cornerstone strategy.

If you don’t want to do the best SEO for Shopify yourself, consider hiring an eCommerce SEO agency to help you.

Shopify SEO Tip # 4: Increase The Number Of Links To Your Store

Think of link-building as a way to build trust in your website. When other sources, not including your social media profiles and blog, direct users to your website, it builds the search engine’s trust in your site.

It is important to know that the site, which is backlinking to your Shopify store, should have a respectable domain authority. A long-term strategy to improve SEO Shopify and build a robust backlink network is to build relationships with others in your industry.

You can do this by connecting with other businesses or influencers via social media platforms, networking sites, and even events.

Identify partners you trust and whose products you respect to build long-term partnerships.

Content creation and content marketing are also powerful ways to build trust. Relevant, useful content encourages other website users to naturally link to your site.

Shopify SEO Tip # 5: Hide Pages From Search Engines In An Ethical Way

Historically, Black Hat SEO techniques involved hiding content and pages to manipulate search engines. However, as search engines become smarter, prioritizing user experience becomes paramount in effective Shopify SEO tricks.

Certain pages are hidden from search engines to safeguard private Shopify store information, a common practice for protecting sensitive data. For example, the shopping cart page. Shopping cart pages containing both purchase items and private buyer details need not be crawled by search engines. It protects sensitive information.

Your store’s robots.txt files block certain page content, and generally, Shopify stores have robots-txt files that tell search engines what pages they shouldn’t crawl. However, if you’d like to edit these permissions, you can edit the robots.txt file on Shopify.

While you can do this yourself, you may also want to consider hiring the best Shopify SEO agency to handle this properly.

If you have a Shopify store, you already have many SEO requirements taken care of. However, the above tips will help you make your store more attractive to users.

SEO tips

Effective eCommerce Marketing

Running an eCommerce business is challenging enough. Marketing your Shopify store is an entirely different beast. Let us help.

At Clicta Digital, we have years of digital marketing expertise to help you get your site humming and generate sales. We can assist in identifying effective strategies and Shopify SEO tips tailored to your business, driving qualified leads to your site.

Give us a call today to see if we fit your inbound eCommerce marketing strategy needs.