Do you need to find what keywords your website ranks for? Keywords are the bedrock of all content SEO strategies. They are the terms search engines use to match a search query with the website results.
Indeed, digital marketers spend much of their time balancing the pros and cons of certain keywords: too competitive, not enough search volume, no keyword intent, etc. Today, Clicta Digital goes into how to find what keywords your website ranks for.
Executing a focused keyword strategy and ensuring your content is optimized is critical for a competitive Google ranking. Yet, before you dive in and start reworking your existing content to rank for new keywords, it’s often valuable to see what you’re already doing well. In short, what keywords does your website currently rank for?
You’ll also want to track how your efforts are doing – are you ranking for the keywords you’re after. And if not, why not?
Below we’re answering some key questions about keywords and website rankings:
- How to check website keyword rankings
- What keywords does my website rank for?
- How to rank keywords for a website
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How to check website keyword rankings
You’ll be able to find out your website keyword rankings using two primary (and free) tools:
Each of these tools has its own pros and cons – however, we’ll be focusing on Google Analytics and Google Search Console today.
When you head into Google Analytics, you’ll first need to set up an account. Once you’re inside, go to Analytics > All Traffic > Channels. From here, select Keyword as the Primary Dimension. What will appear is a list of search queries – often, these are hidden or fall under the (not set) or (not provided) categories.
For each of the keywords, you’ll be able to see users, new users, sessions, bounce rate, pages/session, avg. session duration, and more.
Google Search Console
Go to Google Search Console, and then select Performance > Queries. Inside, you’ll find reports that show all the different keywords your site ranks for in Google. You’ll also see clicks, impressions, average CTR, and position.
Using this data is substantially more challenging than finding it. For example, perhaps a certain keyword is getting you a substantial number of clicks per month. If so, you may want to do some optimization work to boost that keyword from page 2 of Google up to page 1. Manage this, and your traffic will skyrocket.
How to Find What Keywords Your Website Ranks For
Now you’ve got all the data, you can start to see what keywords your website is ranking for. It’s not always what you expect.
When we search for keywords, we’re often doing so blind. Sure, we’ve got the keyword’s competition and monthly search volume. However, that’s not the same as knowing how our customers are actually behaving.
Keywords we may be certain we’re going to rank for may not even appear in the top ten. Meanwhile, other, more obscure keywords may be doing the heavy lifting for site traffic.
Best of all, the data allows you to ditch irrelevant keywords that don’t result in high page rankings and instead target easy-to-rank keywords that work. You’ll want to continually refer back to the data to determine how you’re doing. Plus, you can also take a sneak peek at your competitors to identify what they’re doing that works.
How to rank keywords for a website
Ranking keywords for a website is very much an art, not a science. There’s no foolproof technique guaranteed to produce success – but there are some reliable tips and tricks.
Here are six steps to ranking for a keyword:
1. Initial keyword research
Use a keyword tool, like Google Keyword Planner, to identify keywords relevant to your industry. You’ll want to balance keyword competition and search volume. For low-volume sites, ranking for a medium-volume keyword is a good objective. Alternatively, find highly specific keywords with a high intent but low search volume – such users are more likely to purchase your product.
2. Spy on the competition
Peeking at your competitor’s homework isn’t cheating; it’s learning. What keywords do they rank for? What content are they producing? Blog posts? Video? Product pages? How do they promote their content?
Asking these questions and figuring out answers you can use is essential to mastering the art of keyword SEO.
3. Use keyword intent
Think about a searcher’s mindset: ranking for high-volume keywords sounds great, but not if those searchers aren’t likely to buy your product. Take these two keywords: “best lawyers” and “best real estate lawyer in Denver” – the former has a much higher search volume, yet, the latter is more likely to lead to the customer hiring your service
4. Create the content
To rank for a keyword, you’ll need to produce content. It could include blog posts, product pages, an authoritative guide, infographics, videos, etc. Whatever you choose, generate your content ideas around your keywords.
Producing so much content is challenging. To help, you can turn to an SEO marketing company that can discover the right keywords and content to ensure your site gets boosted.
5. Optimize for keywords
Sprinkling keywords throughout your content is essential. But it’s not the sole place to put keywords. You can add keywords to your image file names, product descriptions, or titles. The more prominent the keyword’s position, the more likely you are to rank.
Just don’t overstuff your content with a certain keyword – it’ll hurt your ranking more than it will help.
6. Analyze and refine
You’re finished, right? Unfortunately, not. Keyword rankings can easily slip, and you need to monitor and maintain your progress constantly. Think about other ways to optimize your pages.
Rank Keywords For Your Website
Are you having a hard time finding what keywords your website ranks for? Hire an SEO company and content marketing agency with the expertise to skyrocket your site’s rankings.
Schedule your free consultation and contact us today to increase your keyword rankings!