Are you struggling to draw in new qualified leads for your business? Do you want to reach customers beyond your local service area? Pay-per-click marketing may be the right investment for you. In this digital age, more people than ever before are using the Internet to search for products and services relevant to their interests.
In fact, according to Google, just “near me” searches have grown by 900% on mobile in only the past two years. With this in mind, read on to learn everything you need to know about pay-per-click marketing and how it can help you directly boost your business traffic and sales.
What Is PPC Marketing?
Have you ever asked yourself, “What does PPC stand for in marketing?” You may have guessed it by now: pay-per-click. As the name suggests, you’ll be paying for your advertisement every time a customer clicks on your advertisement and not when they simply view it and move on.
The cost per click, or CPC, varies depending on the keyword you’re targeting. The cost largely depends on how competitive that keyword is. If there’s high competition, you’ll typically see the cost rise. If there’s low competition, the cost will be low in comparison.
The chances of your ad showing on search engine results pages (SERPs) in particular also depends on the quality of your ad. For instance, does the keyword you chose relate to the audience you’re trying to target? Is it specific enough to highlight the product or service you’re selling? This is just the tip of the iceberg when it comes to creating beneficial PPC campaign management.
What Are the Benefits of PPC Marketing?
There are numerous benefits to PPC marketing that you may not have considered before.
All these benefits combined often make paid advertising worth the investment since you’ll be bringing in paying customers. However, it’s important to remember to structure your advertisement appropriately so you’re targeting the right people with the right keywords.
1. Meeting Short-Term Goals
One of the main benefits of PPC marketing is that you’ll be able to quickly meet business goals that have long alluded you.
For instance, if you’ve been struggling to drive more traffic to your website through SEO alone, you’ll be pleased to learn that PPC marketing is a great short-term way for a boost of traffic.
Although content marketing and engaging with your customers on social media are two important marketing strategies that shouldn’t be ignored, it can take months or even years to see your efforts come to fruition.
2. Trackable and Measurable
Everyone starts somewhere, and you’re not going to become a PPC marketing expert overnight.
However, you’ll be able to improve over time because PPC campaigns gather data. You’ll be able to see how your ad is performing in real-time, including how many people have viewed it, how many people have clicked, and how many clicks lead to a conversion.
This is a powerful way to determine how well your ads are doing. For instance, you can do A/B testing and learn if a change in copy or an image will improve the conversion rate of your ads.
It’s understandable that business owners would hesitate when it comes to spending money on ads if they haven’t done it before. However, PPC marketing gives you a level of control that’s especially beneficial for newcomers.
Ads can be paused or canceled at any time. If you find an ad is running better than you expected, you can extend the length of time that it’s running. And if you feel that the ad needs some edits to improve its performance, you can pause and edit the copy at any time.
4. Targeting Options
Even if you choose the most eye-catching imagery and tantalizing copy, your ad won’t be able to perform well if you’re not targeting people who are interested in your service, product, or brand.
You’ll be able to target your ads based on certain demographics.
Even better, you can run remarketing ads based on a consumer’s past behavior. For instance, if people have visited your website before but haven’t become a customer, you can create ads catered for their eyes. These people are far more likely to become customers because they’re already familiar with your brand.
5. Quick Startup
Last but not least, PPC marketing is relatively quick to get up and running compared to more long-term efforts like social media marketing and blogging for SEO.
You’ll be guided through each step by user-friendly interfaces. Even better, there’s a wealth of information out there for every question that comes up while you’re crafting your first ad–from how to write the most convincing copy to choosing keywords.
The Benefits of Pay-Per-Click Marketing: Quick Results
Pay-per-click marketing shines because of the results you’re able to reap in only a short amount of time. If you need more customers and more traffic to your website now, pay-per-click advertising is the best route to take along with other longterm marketing efforts.
Even though you’ll be paying for traffic, any platform you choose gives you a large amount of control. You’ll be able to review the data in real-time to ensure your ad is garnering the impressions and clicks you need. You can also pause or cancel your ad at any time if you feel it’s not giving you the results you desire.
Ready to get started with your own Pay-per-click marketing campaign? Contact us today to learn more about our PPC marketing services!