Effective dental marketing strategies are critical for dentists hoping to grow and reach more patients. According to Aldrich Advisors, dentists need at least 20 new patients monthly to see business growth and success. But while most marketing ideas for dentists involve posting in the local paper and running local TV ads, online strategic dental marketing is almost wholly unknown.
The best online marketing for dentists spans everything from PPC to SEO to social media. You need to reach your clients to generate real, scalable growth.
Seventy-seven percent of consumers say they search online for dentists and dental treatment. Exploring online marketing ideas for dental offices has never been more important.
10 Best Dental Marketing Strategies
In this article, we’ll explore the best online marketing for dentists. We’ll go through the different marketing ideas for dentists, explaining the pros and cons of each. Need a quick recap? Take a look at our bullet-point list below:
- Use procedure-related keywords in SEO
- Evaluate your competition
- Claim your Google My Business Profile
- Ensure your website is mobile friendly
- Publish a consistent content calendar
- Produce helpful videos
- Build up your dental patient reviews
- Send email campaigns
- Ramp up your social media
- Personalize your content
You can find the complete details for each of the bullet-points below to start executing an effective, results-driven dental marketing strategy.
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Best online marketing strategies for dentists
1. Use procedure-related keywords in SEO
Google can spot the difference between a local and global search. While it’s essential to include your location on your web pages, you should also go after procedure-related keywords, e.g., “dental fillings” or “root canal treatment”.
By doing so, when patients nearby search for these procedures, your site will rank higher than others. Ideally, try to create specific landing pages for each of the procedures. It’s a reliable dental marketing strategy that never fails to work.
2. Evaluate your competition
You can always learn from what your competition is doing. See how they manage their social media accounts, what blog posts they are producing, and any other marketing ideas for dentists.
Strategic dental marketing means learning from them but also seeing what they’re doing wrong. Is their social media account bland? Could you offer more informative content? How have they formatted their Google My Business Profile?
Use their dental marketing strategies to outcompete them.
3. Claim your Google My Business Profile
All local businesses should claim their Google My Business Profile. You’ll need to fill out the form, verify your location, and edit your details – and you’ll be seen for local searches and on Google Maps.
Remember to fill out all the details in Google My Business and optimize for keywords. You’ll want to include your name, address, contact details, service area; your services and prices; pictures of your dental office and staff, and a link to book an appointment.
Google My Business is where you’ll accumulate reviews. Sites are primarily ranked based on the number and average score of the received reviews (see below).
4. Ensure your website is mobile-friendly
More than 70% of local searches were conducted on mobile devices. You, therefore, need to prioritize the mobile-friendly nature of your site. That means creating a simple, consistent design, an easy-to-navigate menu bar, and more.
You can use Google’s free online tool to assess your site’s mobile-friendliness. However, the best technique is simply to go on your mobile site and see for yourself. Ask colleagues what they think and how the design can be improved. Strategic dental marketing involves feedback and refinement.
5. Publish a consistent content calendar
Consistency is the secret to publishing content – be it blog articles or social media posts. Whatever your posting schedule, you need to stick to it. However, you shouldn’t post for the sake of it; content needs to be high-quality, informative, and engaging.
SEO content is one of the most reliable marketing ideas for dental offices. Here are some suggestions for topics:
- Dental hygiene tips
- Explore new dentistry techniques
- Explain common dental diseases
6. Produce helpful videos
Video content marketing is fast outpacing other forms of media. In 2019, for instance, it was expected to drive more than 80% of all online traffic.
Strategic dental marketing isn’t about going all-in on video marketing; it’s expensive to produce, after all. But a well-produced introduction to your practice, patient testimonials, educational videos about proper oral hygiene, and more can all drive engagement.
Post on social media, start a YouTube channel, or embed them into blog articles – video is one of the best online marketing strategies for dentists.
7. Build up your dental patient reviews
Almost all businesses are built on trust; that’s doubly true for dentists. No dental marketing strategy can succeed without asking your dental patients to leave a review.
You can ask at the end of an appointment – and prompt your staff to do so. Google also lets you prompt patients with a review reminder. The easier you make it for patients to leave feedback, the more likely they’ll do so.
Remember – building reviews is critical to improving your ranking in Google My Business. Even if you get a negative review, respond politely and diligently to try and rectify the situation. Oh, and any glowing reviews can be posted on social media – that’s strategic dental marketing!
8. Send email campaigns
Follow up with patients with an email campaign. It could be a monthly newsletter, a reminder to get their teeth checked, or advertising a targeted promotional campaign.
Email marketing is one of the most effective dental marketing strategies. For every $1 spent, email marketing generates $38 in ROI.
9. Ramp up your social media
Producing informative, helpful social media content is the surest way to build up your reputation. It could be a viral 30-second clip describing the worst effects of poor oral hygiene. You could show a before and after video of treatments – and why it’s necessary.
Whatever you do, like SEO blog posts, you need to publish posts to a schedule consistently. And it pays to be creative – use fun infographics, attention-grabbing photos, and more.
10. Personalize your content
Whenever you write a marketing email to a client, always use their name. But personalization can go one step further. You can produce promotional campaigns targeted to specific groups of patients – increasing your ROI. And when you ask for a review, using the patient’s name will likely yield more responses.
Effective Dental Marketing Strategies
Are you too busy running the day to day business of your dental practice and effective dental marketing strategies that produces results? Contact Clicta Digital for a free consultation! We understand that content is king, and more importantly, how to create content that produces results.