Are you asking yourself “what is technical SEO?” Technical SEO generally refers to that search engine optimization that is done aside from the content. Technical SEO is used to provide a strong foundation for your site to rank your content against the used keywords.
The technical SEO, link building, and content strategies make your site able to be listed in SERPs. After creating the unique and quality content, you must make sure that it can be readable for search engines along with the humans and this is called technical SEO. It refers to the crawling, indexing, and the rendering model.
According to this model, whether the search engine can find your site, whether the search engine has been indexing and crawling your site or not? Moreover, have you been sending the proper signals to the search engine for ranking your site? The biggest question is that your website page is suitable to be ranked in the search engine result pages or not?
What is Technical SEO?
Fast site, High Rankings
The rankings of your website depend upon the loading time of your website. If the website loading time is less then the search engine like Google will consider it positive and rank it higher in the search engine result pages. You will have to work a lot on the loading speed of your time, on all devices including mobile, desktop, and tablets. If your website is taking more than 3 seconds for loading then 90% of the visitors will surely bounce back. Having a higher bouncing rate leads you to the lower ranking in SERPs.
Technical SEO and Device Optimization
Technical SEO also includes device optimization. Your site must look perfect on all devices, mobile, desktop, and tablet. The visitors can visit your site from any kind of device and they must surely get the same results. You should give a lot of importance to the fact that how mobile visitors are seeing your site. In this era of smart technology, people are mostly visiting the website on their mobile phones and if the display of your site is not proper on mobile then the traffic will automatically decrease.
User Experience (UX) & User-Interface (UI)
User experience and User interface are a big factor for the improvement in the search engine optimization. When a person lands on your website, it should have a better experience and this better experience comes from the good interface. The task of making a better user experience and the user interface is assigned to the technical search engine optimizer.
They have to set the technicalities behind the website in order to make a user-friendly design by keeping in view the user’s demands. You can also set the different URLs for your website for the mobile and desktop in order to make the users feasible.
AMP is a code of the search engines behind the website by which you can open a website without the internet after opening it once in the presence of the internet. AMP enables the website pages to provide a better experience to the users. The AMP implication on your website makes your website more responsive as they can even visit the page without having an internet connection.
AMP stands for accelerated mobile pages. The pages can be visited on mobile without having a connection to the internet. AMP is able to deliver the content to the visitors’ faster than the pages without AMP.
Image and URL optimization
Images are an important factor of any website. In this era of visualization, there is not a single website that is without the placement of the images. Then if you are placing the images on your website then it is compulsory for your technical search engine optimizers to optimize the images and also their URLs.
If the images are not optimized on your website then they will not be ranked in Google. Images can also slow down the speed of your website. You would have seen a number of websites that don’t load due to their images, which is not good for getting a high rank in the search engine result pages.
Search Engines Algorithms:
Every search engine has its own algorithms and you have to follow those algorithms in order to get ranked in that particular search engine. It is the duty of the technical search engine optimizers to know all about the algorithms of the different search engines.
Without having the proper knowledge of search engine algorithms, you can not make your website to get ranked in the search engine. Therefore, a good technical optimizer always puts a lot of struggle to get your website ranked in SERPs.
How do search engines understand websites?
Can you imagine how a search engine crawler can scan down 10,000-phrase articles in seconds? How do the crawlers can discover the author, recipe, ingredients, or steps required to bake a cake? This is where schema markup comes in. It lets in you to spoon-feed search engines like google and yahoo more particular classifications for what type of information is for your page.
Schema is a way to label or arrange your content material so that search engines have a better know-how of what certain factors to your web pages are. This code affords shape to your records, that is why schema is often mentioned as “structured information.” The system of structuring your facts is often stated as “markup” due to the fact you are marking up your content with organizational code.
Understanding Technical, On-page and Off-page SEO
Search engine optimization is a concept and strategy but it is different in three perspectives like technical SEO is all about the technicalities of your site including meta tags, URLs, user-interface and user-experience.
However, on-page optimization is all about making the content of your website unique and off-page optimization is all about building the links of your website. Simply, the purpose of any kind of optimization is getting a high rank in SERPs.
Do you have more questions in regards to what is technical SEO? Contact our digital marketing agency today for a free consultation!