When a search engine like Google crawls through content, it’s looking for more than just keywords and where they appear in the content. Search engines also crawl through the backlinks between websites to help it further understand what your content is about. This is why it’s essential to have a high-quality link building strategy.
When other websites link to your website, it also tells search engines that you are creating valuable information that is being referenced across the internet. This means that quality link building helps search engines determine rankings, and higher rankings mean higher traffic.