If you sell a product online, you need to get traffic to your website to increase your profits. It’s important to have the know-how to attract customers to your website. You need to utilize multiple strategies to bring visitors to your site, both new and regular users, to keep your customers engaged with your content.
We’ve compiled some helpful tips to get traffic to your website- fast.
HOW TO DRIVE TRAFFIC TO YOUR WEBSITE
PROMOTE ON SOCIAL MEDIA
Your followers on social media platforms don’t see all the content that you post. When you see the content you’ve posted that are getting great exposure, boost or promote that piece to a customized audience that you’ve put together to target.
CREATE NEW CONTENT
To increase traffic to your website, increase the number of pages on your site that can rank for
keywords important to you. Look into where you believe you can add new category pages, new pieces of interesting content, or a new blog post to zone in on your target keywords.
TAKE A STRATEGIC APPROACH
When it comes to figuring out how to drive traffic to your website, it pays off to create a game plan to focus on opportunities by auditing your website. The most successful way to push scalable and consistent traffic is through SEO. Proactively discover opportunities currently available to you and learn about challenges as you build your business.
LAUNCH A NEW PRODUCT
A new product is an attractive way to gain new users to your website. In addition, new products can lead to partnership inquiries, interview requests, and links from other blogs. Focus on products that meet your target demo’s needs. You can earn more while obtaining new customers. When offering a new product, it’s a great time to create an affiliate program.
Reach out to affiliates prior to launch, and offer any help you feel may drive sales for them. Pay commissions to individuals who refer customers to your website and product. This is specifically useful for Shopify and eCommerce websites!
OPTIMIZE FOR SEO
Optimizing your site for SEO is essential for long-term success. But it’s important to focus on optimizing content as well as link-building. The speed of your site is also a major factor in search rankings as the faster your site, the more people stop from leaving due to a slow loading page. Make use of the Google Keyword Planner to find keywords that are popular for your headline and content.
IMPORTANCE OF FUNCTIONALITY AND AESTHETICS
If your website is clunky and unappealing, you’re missing out on engaging visitors. Difficult to read sites with limited functionality turn away users before they have the chance to read your content. When designing, design for functionality. The goal is to draw your visitors in and keep them coming back to your site. To reinforce your value, rely on validation through social proof such as testimonials or metrics.
CREATE ENGAGING CONTENT
Irresistible content, services or products are your greatest marketing tool. The best promotions will not result in a captive thriving audience if your content is lacking or boring. Why does your content matter?
Make your case, and clearly, as to how your content is meaningful. Don’t create content for the sake of creating, create when you have something worthwhile to share. That’s why it’s essential to have a solid blog content strategy in place to get customers to your website.
EXTEND YOUR REACH
Be accessible beyond your own website. Explore different mediums, like a podcast or video formats. Be represented on various social media platforms. An effective yet underused strategy to build your audience is to write guest articles for other blogs. Wherever you can reach your audience, be there online.
GIVE THEM A REASON TO COME BACK
Create and optimize an email sign-up offer with a call to action. Place sign-up boxes in different places on your site for increased visibility. By creating your own source of traffic by getting visitors to subscribe to updates, you rely less on other sources of traffic.
Don’t be afraid to directly ask users to subscribe every now and then or leave a Facebook or Google review. Over time, you’ll see what works best for your audience. A great rule of thumb is to don’t do anything you yourself would not appreciate or want.
MAKE A CHANGE
There exists no single magical formula to create content that will lead to marketing success. Make some changes to the length and format of your content. By doing so you’re offering appealing aspects to different kinds of reader. Implement visuals appealing to your users such as videos and infographics interspersed with shorter, news-based posts with long-form content.
MAKE YOUR SITE MOBILE FRIENDLY
Users will turn away from your site if required to pinch and scroll. Your website must be accessible and easy to view across a range of devices. Many people rely on their mobile devices to access internet content. If your website isn’t usable on smaller devices, you’re telling your users to go elsewhere.
CREATE A COMMUNITY
A great way to start a conversation on your site is to build a community. People want to be heard and speak their minds on matters they feel passionately towards. By building a community you can increase traffic to your website. Implement a commenting system by use of a third-party, such as Facebook comments, in order to create a dedicated forum. Be sure to manage your community through so that standards of decorum are upheld.
RESEARCH YOUR COMPETITION
Use services such as software like BuzzSumo to scope out what your competitors are doing. Such services aggregate social performances of sites and their content to provide you with a simple view of what’s resonating with their readers and what’s gaining traction on social media platforms. See what’s being read and discussed, and use that to your advantage.
HOST WEBINARS AND ATTEND CONFERENCES
Webinars serve as an excellent way to offer knowledge to your audience. By combining a webinar with an effective social promotion campaign, you create a great medium with which to increase traffic to your site. Be sure to archive your presentation so it can be viewed later, and promote your webinars across social media platforms. Seek out a convention or conference in a field relevant to your business. This is a great way to share your knowledge through a speaking arrangement or to learn new tools of the trade to help grow your business.
Every site is different, with its own unique product and goal. Utilize and customize these tips however they best benefit you. Are you wondering how to get customers to your website? Contact us today for a free consultation!