Are you wondering how to create a Google My Business for your medical practice? Many people are at their most vulnerable when they are at the doctor’s office sharing intimate details about their life. Because of the nature of the business, it is important for patients to work with someone they trust.
This means many potential patients are looking into your business online to make sure they are in good hands before scheduling an appointment. Creating a Google Business Page for your medical practice can help your business appear more credible and answer common questions.
Why Medical Practices Need a Google My Business Listing
Google is the most popular search engine, owning more than 80% of the total search volume worldwide. Google My Business (GMB) is a free tool for businesses and organizations to control and manage their online presence on Google. Being listed on GMB is an essential part of any local SEO strategy because GMB practitioner listings make it easier for patients to find your practice. Businesses with a Google My Business listing are twice as likely to have their products and services considered as reputable by customers.
How to Create a Google My Business Page
1. Tips for Setting Up Local Pages for the Medical Industry
Creating a Business Page for medical practices can be tricky because there are instances of multiple business entities at the same location, which is often the case. The following information all comes from Google’s guidelines for Google My Business.
- Sole public-facing practitioners at a location representing a branded organization should not have separate pages for the practice and the practitioner. Instead, there should be a single page that represents both the branded company and the sole practitioner. The name of the page should follow the format of [Brand/Company]: [Practitioner Name]. For example. “Doe Spine Center: John Doe MD.”
- Practitioners who are one of many public-facing practitioners at a location should have a single local page with the practice or brand name, as well as a local page for each practitioner who wishes to have one. However, it is important to note that the practitioner pages should be titled with their name and cannot have the business or practice name in the page name due to conflicts with the algorithm that detects and flags duplicate pages. For example, the company New York Plastic Surgery would have its own page. PR actioner John Doe MD works at New York Plastic Surgery and wants to be listed on Google My Business. He should have an individual local page that is separate from the business labeled, “John Doe MD.”
2. Optimize Your Online Presence using Google My Business
Now that you have a Business Page that Google recognizes, it is time to optimize with Google My Business. GMB shares the following information on Google Maps and in search results:
- Your business name
- Your business logo
- A description of your business
- Your business address
- Your business’ hours of operation, including any changes to hours due to public holidays
- Your contact information
This is all the basic information a potential patient will need to begin learning about your practice.
3. Upload Photos of Your Practice
Because patients are putting their healthcare into your hands, the will be keen on the details of your practice’s interior and exterior areas of your location. These details will help a potential patient decide whether to book an appointment or drop in for a visit. By uploading pictures of your building and facilities, including the reception area, treatment rooms, and bike parking, prospective patients can begin to feel more confident about choosing you over your competitors. This will also prepare them with what to expect when they arrive for their appointment.
4. Share a Complete List of Services
Patients need to know what services your medical practice offers to make sure they are going to the right place. Attract potential patients that are looking for your services by providing them with a list. You want to be thorough, but keep in mind that most of your prospective patients do not have a medical degree. Including complicated medical terms in your list of services can confuse patients and cause them to look for help elsewhere.
5. Give the Answers to Frequently Asked Questions
Prospective patients often have questions beyond the basics of where your practice is located and what hours you operate. You have the option to provide answers to common queries with the Q&A section of your profile. These questions could include:
- What to bring during your first visit
- How early you should plan to arrive before your scheduled visit
- What to do if you are having an emergency
By having the answers to frequently asked questions available to patients, you can save your staff time from addressing the same points multiple times throughout the day. This also gives prospective patients more information before reaching out to your medical practice.
Build an Online Presence with a Google Business Page for Your Medical Practice
Creating a Google Business Page for medical practices is free and provides prospective patients with the information they need to book an appointment with you. Patients can easily find your practice’s contact information, list of services, and answers to FAQs. As today’s patients look to the internet for health information, having a Google Business Page allows you to share your expertise with the community and promote your medical practice.