The current trend suggests one thing — TikTok is where the money is. Hence, business owners like you must act urgently to get a fair share of the sales pie. Don’t let the competition crash your business — invest in TikTok marketing and witness how things will turn around.

No one can underestimate the power and impact of TikTok. Aside from being the top procrastination tool for most teenagers, the app has also invaded the modern world’s culture and music. The most significant brand momentum on the platform is accidental. However, going viral once can make a lot of difference for your business.

tiktok marketing

TikTok Marketing: What is it?

This type of marketing refers to using TikTok and the content posted on the platform to promote a brand and its product offerings. You can build your online presence with short-form videos showing your product offerings and engaging your audience.

Social media marketing, the more popular strategy, aims to create a solid strategy for all social media platforms. On the other hand, it is more focused on one platform. Though both techniques are similar in principle, the content posted on each platform differs.

Make your content available across all social media platforms to ensure one brand voice. However, as a general rule, TikTok content will likely differ from other channels. Take note of this rule when planning your TikTok influencer marketing strategy.

How are they different? First, users can easily create, share, and edit short videos. Second, users are encouraged to express themselves creatively through dancing and lip-syncing to trendy music. Third, users engage with each other through likes, comments, and stitches, creating a comprehensive community.

The app’s unique features, like duties and augmented reality filters, make videos more engaging. It is likened to a box of chocolates — you’ll never know what you’ll get next. However, you’re sure it’ll be good.

Build a Strong TikTok Presence in 5 Steps

Many big names on the app started small. Don’t worry if you still need to get on par with the lucky brands that have already stumbled on TikTok fame. You can start now and still build a successful presence on the app.

If you’re ready to be part of the revolution, partner with a TikTok marketing agency and try these five strategies to ramp up your business!

1. Identify your target market

Before creating content on it, you must identify who you hope to reach. You must also know about the platform’s demographics. After that, identify the people interested in your product offerings and brand.

While this app is a hit among teens, writing it off only as a teen app is a huge mistake. Next to the teens are those in the 20–29 age bracket. If you’re in the beauty and fashion industry and targeting expansion in China, take advantage of the “glam-mas” trend. These content creators show how fashion can only improve with age.

While planning your TikTok marketing strategy, research your target market on other platforms and watch out for TikTok overlaps. Yet, consider the possibility of unexpected or new audiences. Your current target market may not be on the platform, but there might be some subgroups with slightly different or related preferences on the platform.

If you’ve finalized who your potential audience is, research their preferred content and start engaging with them.

2. Conduct an audit

If your competitors are on TikTok, you might miss some opportunities. You’re lucky if they still need to launch activities on the platform. That means you can use it to gain a competitive advantage. Be aggressive in your TikTok marketing strategy.

Since it is a platform led by creators, you must consider influencers and stars when you conduct the audit. Look for personalities specializing in your niche and study their activities on the platform.

It doesn’t matter if you have competitors on the platform — conducting an audit is imperative. You must find at least five similar organizations or brands and observe what they do on the app. Through this, you’ll know what strategies worked for them. You can tap reputable TikTok marketing agencies to help you execute this task efficiently.

3. Set business goals that align with your objectives

Most users create profiles on the platform for fun. However, if you have a business, your goals must align with your business objectives. Here are a few business goals you can tweak and work on.

  • Reach a new target market
  • Promote product awareness
  • Improve your brand image
  • Forge better customer engagement and relationship

Back your efforts with thorough research when coming up with and meeting these TikTok marketing goals. You can also use TikTok analytics to assess whether your account is faring well on the platform.

Here’s how to access TikTok analytics for users with business accounts.

  1. Open your profile page. After which, click the icon with three horizontal lines on the page’s upper right side.
  2. Go to Creator Tools and click Analytics.
  3. Navigate the user dashboard and look for the specific metrics that can help you quantify your goals.

4. Make a content calendar

You must stay relevant by continuously posting fresh and unique content. Do this regularly so that you keep your audience engaged. When marketing on TikTok, organizing your posts by making a content calendar and sticking to it is essential.

A content calendar usually looks like an ordinary calendar, except it contains plans like “post a new video” or “go live.” You can take advantage of free social media calendar templates to download online.

5. Always keep tabs on your progress

TikTok analytics isn’t just a tool for starting your platform marketing efforts. You can also use this tool to gauge whether your campaigns are working as planned. Use analytics to check if you’re hitting your monthly goals.

If you want other tools to complement your TikTok digital marketing strategies and TikTok analytics, try these out.


This tool is best for tracking trends, hashtags, and profiles. It is also a top choice for agencies handling different campaigns and accounts across social media pages. Keyhole can help you track follow details down to video-specific metrics. You can also get tailored recommendations on optimizing your profile and improving your TikTok presence.


This is another reputable analytics tool for your Instagram, Twitter, and TikTok accounts. You can start tracking your progress after adding a hashtag or profile. It is the best tool for tracking your TikTok for marketing strategies, marketing campaigns, and hashtag performance.


If you want to track your general posts and campaigns, this tool is for you. You can narrow your assessment to include every post and its performance indicators. The app allows you to measure the popularity of TikTok posts and optimize content for increased engagement.

tiktok marketing

Leverage Your TikTok Account to Boost Your Business

You must strike while there are countless opportunities before you. Use your TikTok account to reach and engage your target audience. Know their needs, and be the brand that provides them with the right solution. Establish yourself as a niche authority to keep the business going.

Get the help you need to execute all these tasks. Clicta Digital has the experience, background, and people who can take your TikTok marketing strategy to the next level. Call us today, and let’s collaborate in turning your business around.