Many have experienced mindlessly scrolling thumb that’s been stopped by a clever Tweet, engaging video, or helpful blog post. If you’ve noticed a growing number of site visitors not staying on your website to make a purchase, it’s time to learn practical social marketing tips.

Your website’s content encourages users to click on a profile link to learn more about the brand or buy a product. But how is this done? Here are some simple marketing tips that just skim the surface of how to wield the power of social media.

social media marketing tips

1. Use The Right Platforms

Each social media platform serves a specific marketing function. Because different age groups access each platform differently, selecting the correct avenues for your business is beneficial.

Knowing what platform to use for your campaigns is one of the best social media marketing tips you need to consider.

Take, for instance, the brand GoPro. The little portable camera is for active outdoor scenarios. Instagram, a photo platform, directly applies to a camera company.

Plus, the product naturally lends itself to intriguing posts, like underwater shots of great whites or adrenaline junkies longboarding down a winding mountain road.

Here is a quick breakdown from the growth platform HubSpot’s blog on the number of users, audience, and industry impact of three major platforms. You can use these stats as bases of the social media marketing tips you should follow.

Facebook

  • Users: 1.73 billion daily active users worldwide
  • Audience: Generation X and millennials
  • Industry impact: B2C
  • Best for: Brand awareness; advertising

Twitter

  • Users: 9% of adult Americans daily active users worldwide
  • Audience: Primarily millennials
  • Industry impact: B2B and B2C
  • Best for: Public relations; customer service

Instagram

  • Users: 1 billion monthly active users
  • Audience: Primarily millennials
  • Industry impact: B2C
  • Best for: Natural-looking media, behind-the-scenes, and user-generated content; advertising

Platforms not mentioned above, like TikTok and YouTube, are often accessed by Gen Y and aid in brand awareness. LinkedIn is helpful for professional B2B purposes. Consider all your options to stay engaged in social media trends.

2. Produce Quality Content

One of the oldest yet most effective tips on social media marketing is investing in quality content.

There are billions of users across various social media platforms, representing a large global market. This also means many heavyweight competitors exist. Creating compelling content is one way to stand out.

The best way to do that is to tell a story, like Chipotle did on their YouTube channel. Chipotle filmed a romantic behind-the-scenes look at their avocado supplier.

The fast-casual Mexican food brand takes full advantage of America’s love of creamy cados, which it uses to make its famous guacamole (it costs extra).

Another one of the best marketing tips for social media is to develop a blueprint for your social marketing strategy. Follow competitors to see what they’re doing. Find companies you like, and decide if similar techniques, such as humor, video, or infographics, suit your brand.

3. Schedule and Organize Your Social Media Posts

It’s necessary to be flexible with your social media strategy. That way, you can respond to current events promptly (like this Guinness ad created by a freelance copywriter in response to COVID-19). It’s equally necessary to plan.

Online tools like Hootsuite and Sprout Social support marketing teams in social media marketing execution. Scheduling content will help your business save time, rather than straining each day to develop a new idea.

4.  Embrace Paid Advertising

One of the best social media marketing tips you should follow is Investing in paid advertising.

Organic reach on social media has dwindled, making reaching a wider audience through unpaid posts difficult. Paid advertising offers a solution, expanding your content’s visibility.

Many social media platforms have diverse advertising options, from sponsored posts to display ads. This step lets you precisely target your audience based on demographics, interests, and online behavior, ensuring maximum relevance.

Before launching a paid campaign, define your goals clearly. Do you want to boost brand awareness, increase website visits, gather leads, or drive sales? Your goals will shape your ad format, targeting strategy, and budget allocation.

5. Stay Up-to-Date with Trends and Algorithm Changes

Another one of the wise marketing tips for social media to follow is minding algorithm changes. Stay informed about the latest social media trends and best practices.

Also, pay attention to algorithm updates on platforms like Facebook, Instagram, Twitter, and Social media is constantly evolving. New platforms emerge, algorithms change, and trends come and go. To stay relevant and competitive, you must keep your finger on the pulse of the latest developments.

Follow industry news, attend conferences or webinars, and participate in online communities on LinkedIn. Algorithm changes can significantly impact your organic reach, so adapting your strategy is crucial.

One of the digital marketing tips for social media experts suggests is to experiment with new features and formats. So, be bold and try out live videos, stories, Reels, or other emerging trends to see if they resonate with your audience.

So, How Often Should You Post On Social Media?

First, consider quality over quantity. Research exists on how frequently various businesses should post and on what platforms. Research when, where, and how often your company should post.

But before forcing your brand to meet those numbers, ensure the content is up to par. Posting mediocre or irrelevant information for the sake of posting does more harm than good.

Look at the Stats

So, you learned about a few tips on social media marketing. What should you do next? Experts suggest analyzing your metrics to clearly understand who your audience is and how to adjust your social media strategy. Pay attention to these metrics.

  • Followers
  • Engagement
  • Reach
  • Impressions
  • Video views
  • Profile visits

However, don’t get too hung up on the metrics (remember, quality is most important), but understanding this feedback is a valuable way to gauge your content’s effectiveness.

social media marketing tips

Get Help from the Social Media Marketing Pros

Want to learn about social media marketing on other platforms? Clicta Digital has the people, tools, and skills to get things done.

We also have sound social media marketing tips to share to help you grow your business. Contact us for a free consultation today!