How would you know the impact of your site on various users? For this purpose, we use common marketing KPIs. These are known as the key performance indicators to analyze the influence of the site. With the help of Google Analytics, we find these marketing KPIs and assess the site performance.
Marketers and analysts use them to decipher the effect of a marketing campaign and promotion on the business. A user experience is necessary for conversion. The rate is measured with the help of some common marketing KPIs. Thus the information on the website activity can help marketers formulate new strategies and enhance the site’s traffic and performance.
Common Marketing KPIs for Google Analytics
There are multiple marketing KPIs and metrics available on Google Analytics. With so many marketing KPIs to track, measure, and optimize for performance, it’s to no surprise that the abundance of them can baffle everyday users. Therefore, we have combined a list of a few common marketing KPIs that can help you analyze your website performance.
- User KPIs
- Bounce Rate
- Return Rates
- Acquisition KPIs
- The Nature of Traffic
- Google Ads
- Behavior KPIs
- Conversion KPIs
- Cost Per Acquisition KPIs
- Order KPIs
Common Marketing KPIs.
These KPIs are associated with the audience on your site. It checks the number of total visitors on your sites, page views, and the duration of every session. User KPIs tend to provide a complete set of information on the audience.
Along with these parameters, it also measures the bounce rate. It is the percentage of users that leave your site after visiting a single page. If your website has multiple sections and pages, a high bounce rate could be alarming. However, websites with a single webpage tend to have a higher bounce rate.
Furthermore, the KPI also assesses the user return rates. The occurrences where an old user returns to the sites. You can also calculate the total number of new users of your site. The KPI can help you gather the facts on the traffic and assess the performance.
These KPIs provide data on the primary sources through which the user has accessed your site. It divides the resources in the top channel list and grants a certain percentage. The numbers indicate the role of each channel in directing the traffic to the site. Through these stats, you can analyze the significance of each marketing platform. Consider the sources that effectively contribute to the site traffic. Work on them and enhance their potential of directing the users. Furthermore, you can also build campaigns for the other channels to enable their part in user traffic.
The Nature of Traffic
The KPIs help you separate the organic and paid traffic. These stats are necessary for the future of your marketing campaigns. They also help you analyze the degree of effort you have to do to promote the site traffic. Organic traffic includes the users that access your site through search engines. SEO plays a significant role in the organic audience. The other users that encounter the site through SERP advertisements make up the percentage of the paid audience.
You can also incorporate the progress of your google ads into the analytics. By linking up the accounts, you can measure the activity of the ads through the tools in the analytics. You can measure the traffic directed through paid ads and campaigns.
It is one of the essential marketing KPIs that accurately helps you understand the user impact on your site. It explains the interaction of each user with the content on your site. You can assess the number of users that exhibit engagement with your blog, contact details, and service pages. You can also view the average figures of time on each page. It also indicates the session load time. The speed through which your site loads. The lower the speed is, the higher is the probability of user interaction with the site. With lower speed, you may notice an increase in the bounce rate.
It is the most noteworthy KPI because it plays a significant role in analyzing your business. It measures the extent of user activity on your site. The instances in which the users interact with the primary content on your website. It includes landing pages, contact details, and product catalogs. If the particular site is related to an e-commerce business, the conversion rate increases every time a user undergoes a purchase. If the user downloads content from your website, it also enhances the rate and articulates positive site activity.
Cost per Acquisition KPI
You designate the investment to acquire user traffic on your site. If the amount you invest exceeds the income you generate from the business, the situation becomes quite daunting. It is not alarming if your business is in the initial phases and still requires a boost to gain momentum. However, it is concerning if these stats are prevalent even though the company has been in the market for quite a few years. Optimize your strategies to minimize the costs and enhance the site activity and profits you gain through the business.
The other characteristic KPI of your business prosperity is related to the orders. If your site features products or belongs to an e-commerce platform, then acquiring a significant amount of clients is necessary for a flourishing business. The KPI indicates the user interaction with the products. It includes the average order value, the stats on cart abandonment, and successful orders. The average order value is the classic amount a user spends on the products in online stores. In contrast, cart abandonment is the ratio where the users hoard products in the carts but do not buy them.
Common Marketing KPIs Conclusion
You can optimize the impact of your site by assessing the figures generated through common marketing KPIs in Google Analytics. These stats play a significant role in the prospects of your site. By monitoring these common marketing KPIs to enhance your campaign and marketing strategies, you will have a better chance of growing your online presence, website traffic, and increasing the overall sales of your business.