woocommerce vs shopifyIf you’re in the ecommerce business, or perhaps looking into starting your own online business, knowing which platform will be best for your individual needs is vital to see your business thrive. When comparing the two, the question is not “which is best?”.

Both are powerful platforms that give you tools to foster and grow your online store. We’ll be exploring which platform is the right choice for you and providing you with the necessary knowledge to make an informed decision.


To find the right ecommerce platform for your business, you need to consider your own level of technical skills, your business plan, and what your budget is. Next, you need to explore what qualities are the right fit for your online store. What features are important for your business? Calculate the costs and find which plan matches your budget the covers your needs.

If you want to avoid worrying or dealing with the technical aspects of running your store, Shopify may be the best fit for you. Shopify is an ecommerce tool that’s ready to use immediately. However, if you’re skilled with the technical aspects that come with an online store and prefer a hands-on approach, WooCommerce could be a better option for you.

When starting out for the first time, a more intuitive platform like Shopify offers an excellent option. To use WooCommerce, you need a WordPress account and some experience with customizing. Both platforms offer ease when establishing your store. Give both a try to gauge your comfort level and ability to navigate.


Shopify Pros

shopify pros

Shopify handles the responsibilities of the technical maintenance involved with running an online store. A Shopify plan includes security certificates you will need as well as hosting capabilities. This allows you to kick up your heels with a peaceful mind knowing your store will thrive because you have the knowledge it will not crash due to increased traffic or from the sales volume. Shopify can handle your stores’ growth and comes accompanies with many built-in Shopify SEO solutions.

With multi-channel integration, you can sell products directly through sites outside of Shopify, such as Amazon or Facebook. This feature allows you a near limitless audience to advertise your product and store too.

With Shopify you are able to utilize a great customer support team. The agents are quick to respond and helpful, regardless of your technical level of know-how. They are effective at resolving any issues you may encounter.

Shopify Cons

If you are looking to make significant changes to your store, you will need to know or learn Shopify’s own coding language, known as Liquid. Learning their code will require a degree of technical skill you will need to obtain on your part.

WooCommerce Pros

woocommerce pros

Customization possibilities are limitless. WooCommerce is an open source platform allowing for inexhaustible changes to your store. This allows you the freedom to create an ecommerce store with flair and some real personality.

You have a large selection of themes to choose from due to WordPress themes working with a WooCommerce store. Design options are never-ending.  In addition, mobile-responsive themes are readily available.

WooCommerce boasts the ability to give you what you need to dominate Google rankings by allowing you access and editing abilities to your store’s metadata. You will also have access to WordPress’ blogging infrastructure. Combined these benefits create a powerful ecommerce SEO solution for its users.

WooCommerce Cons

Customer support does not provide help via phone. You must submit a ticket online. Or, you can search the forum to find an answer to your problem. Those who require a more hands-on customer support option may find this aspect to be frustrating or time-consuming.


Shopify Features

Shopify comes with an arsenal of built-in ecommerce tools already built in. These include:

  • Unlimited products
  • Discount codes
  • Abandoned cart recovery – customers complete a previously abandoned order without the need to fill out their details again. (Customers also receive a gentle email reminder prompting them to finish the sale!)
  • Website
  • Blog
  • Over 100 different payment options

These features included with Shopify may cost you money to implement when using WooCommerce through the WooCommerce Extensions store.

WooCommerce Features

Being an open-source platform is a large strength. This allows a wide range of flexibility. Developers have the ability to add custom-built plugins available for download to the store. Key features:

  • Single-click refund option for customers
  • Endless customization – you can edit anything and everything
  • Built-in blogging

Both platforms offer the capabilities to meet the selling needs of ecommerce merchants.


Shopify takes care of most of the technical aspects involved with the operation of a store due to being a hosted platform. With Shopify, you don’t have to worry about back-ups, security, or install/manage any necessary software.

The same is not true for WooCommerce. If you’re a first-time store builder or not the most tech-savvy individual, this can feel overwhelming. Shopify’s dashboard caters to the non-technical users to manage their store. There are many widgets to help you through personalizing your store. You can, of course, design a highly stylized store with WooCommerce, but you will need to have a workable technical understanding of how to create and manage your store.


This is one of the most important factors for many when making the choice between Shopify and WooCommerce. Both platforms have very different pricing models. Shopify gives a clear set price. In contrast, WooCommerce is much more flexible.

Shopify Pricing

Plan featureBasic Shopify

All the basics for starting a new business


Everything you need for a growing business

Advanced Shopify

Advanced features for scaling your business

Shopify Plus

Specialized features and support for larger brands

Monthly price$29$79$299Starts at USD

There are no hidden fees in Shopify’s pricing options. You pay a set price monthly. If you’re budget conscious, you can save money by opting for an annual or even two-year plan and save up to 20%. Regardless of which option you sign up for, you get the same amount of features.

WooCommerce is a free plugin. However, you need a lot of add-ons to begin selling.

Such as a domain name, extensions, hosting abilities, and an SSL certificate. These come included with any Shopify plan. You will need to purchase each separate for WooCommerce. If you have the time to devote to purchasing what you’ll need for your WooCommerce store, the pricing is relatively similar to Shopify. However, with less defined pricing upfront, you’ll need to be more careful at budgeting when getting started building your business.

Shopify offers a free trial and WooCommerce offers a 30-day money back guarantee. Utilize these offers and test both platforms. Make the right choice for your individual needs based upon your technical skill level, how many customers support you may need, and how much time you have free to invest.

When you’re doing a comparison of Shopify VS WooCommerce, which platform do you prefer most?