Are you wondering why Google My Business matters to your Local SEO strategy? How many times have you heard (or said), “Just Google it!” We live in the digital age where information is available in a matter of seconds thanks to search engines. As a business owner, it’s important to take advantage of the 75,000 Google searches happening per second to reach prospects and customers. You might already be on track by simply having an SEO strategy, but if you are not using Google My Business (GMB), you are missing out on an essential element to your SEO game plan.
What is Google My Business?
Google My Business is a free tool for businesses and organizations to control and manage their online presence on Google. This includes how they appear on Google Search, Local Finder, and Maps. You can verify and edit your company’s information as it appears on Google. GMB complements your existing content with a listing on Google, the most popular engine in the world.
Why Google My Business matters to your Local SEO strategy?
Google My Business Helps Local SEO
With over 7.5 billion people in the world, how on earth does Google know how to relay the relevant answers to users? More importantly, how can business owners make sure that they show up in the appropriate searches and reach potential customers? The answer is Local SEO.
Local SEO refers to the process of optimizing your online presence to promote your products and services to local customers. The information search engines rely on comes from local content, links, social media, and citations to relay the most relevant information to users. Claiming and optimizing your Google My Business listing a cornerstone to your local SEO strategy.
You Can Control Your Online Presence with Google My Business
Because Google pulls its information from a variety of sources, the information might not always be accurate. With GMB, business owners can verify their location(s), keep hours up-to-date, and add photos. There is also the option to add information such as your business’ phone number, category, and attributes.
Google My Business Listings are a Key Google Ranking Factor
Google determines local ranking based on relevance, distance, and prominence. Relevance refers to how well a GMB listing matches what someone is looking for. Distance is how far each potential result is from the user. (After all, how useful is a restaurant 1,000 miles away if you’re planning on eating out today?) Finally, prominence is how well-known a business is. Because GMB allows you to update these elements, you can ensure that you are providing Google the right information to use in search results.
Google My Business is More Powerful than Social Media for Local Businesses
SEO experts agree that local businesses can benefit more from Google My Business than they do social media and advertising because of local SEO. It makes sense. A customer might find out about your product or services through word of mouth or social media, but where do they go if they want to find more details? They will do a search, whether it is to find your official site or to look at reviews.
GMB allows business owners to publish posts on their account. This is like a social media post, but the key difference is that a GMB post shows up in Google results. GMB posts can promote sales, events, news, and offers. If a user is searching for your business, you already have their attention. Something like a Google My Business post could all you need to convert a sale.
Interacting with Customers is Easy with Google My Business
As a business grows, customers will be inclined to leave reviews. Google My Business allows you to interact with customers by responding to reviews, which shows that you value your customer’s feedback. Additionally, encouraging customers to leave reviews about their positive experiences will improve your business’ visibility and encourage the likelihood that a potential customer will use your products or services.
Google My Business Helps Build Your Business’ Reputation
Trust is the foundation for a client-business relationship. No one is going to want to keep using a product or service from a company they cannot trust. Statistics show that businesses that verify their information with Google My Business are twice as likely to have their products and services considered as reputable by customers. With GMB, you can start building rapport with customers by establishing your business as a trustworthy source.
Google My Business Provides Powerful Insight
The best tools a business owner can use provides information. There is no time for guessing games when it comes to growing your business. You need information that lead you to the next step, and Google My Business can help you understand and expand your presence. The details GMB can provide is how customers searched for your business, where they are coming from, and how they interact with your listing.
Google My Business is Essential to Local SEO Strategy.
Local businesses that are in a competitive location need to be using GMB optimizing strategies to get an edge on their competition by creating a listing that appears in searches. It gives business owners and marketers the opportunity to control a company’s online presence as well as provide details about their audience. This makes Google My Business essential to local SEO strategy. Plus, GMB is free, so you have nothing to lose and all the insight to gain.
Do you still have questions as to why Google My Business Matters to your local SEO strategy? Contact our Denver SEO Agency and digital experts today!