Do you have questions when comparing enterprise SEO VS local SEO? A digital marketing acronym which stands for Search Engine Optimization, SEO is the process of increasing the quantity and quality of the website traffic by increasing the visibility of a web page or the website to users of a web search engine like Google, Yahoo, Bing, etc. SEO is actually the art of getting high ranking on a search engine in the unpaid section. It is also known as the process to get you ranking for organic listings. This can include Google organic listing and Google Maps listings.
Enterprise SEO VS Local SEO
What is SEO in a website?
Search Engine Optimization is a combination of techniques, tactics, and strategies, use to increase the traffic (amount of visitors) on the website by obtaining high rankings and visibility in the search results of a search engine (Google, Bing, Yahoo etc).
SEO actually refers to the improvement of the unpaid results. SEO is the key factor for online growth of any type of business. After understanding the term SEO, now you must understand the terms like Enterprise SEO and Local SEO and the difference between them.
What is Local SEO?
The answer to the phrase “what is local SEO?” is that it includes the strategy of optimizing the websites and marketing strategies in order to increase the organic traffic to local businesses. Local SEO is all about, how to optimize your website to rank better for a local audience, without paying anything. It is the way to optimize the online presence of your local business, to attract more businesses from relevant searches.
Local SEO is all about those who are thinking about starting a new business on a local level. It targets a unique geographical area. They want to rank their keywords locally. The target audience of the local businesses is local, not general. One of the purposes of SEO is to target the specific audience so if the business is local, the audience will also be local. SEO helps people from all over the internet to find your business in the search results of search engines. Local SEO puts your business in the search results on a local level, in front of the people who are more likely to buy your services or products.
Local SEO helps to grow local businesses, a lot. This is extremely important for specific niches like dental marketing, home services marketing, medical marketing, and a wide range of other small business marketing.
What is Enterprise SEO?
The term itself implies that it is the SEO for larger organizations with comprehensive and complex websites (websites having 1000+ pages). It is for larger and more established organizations. Enterprise SEO is for those websites that have multiple products like the websites having thousands of products to sell or services to buy. This type of SEO is to ensure the visitors that everything is working in sync. The customer’s buying cycle should be as simple as it could be.
Enterprise SEO is a field that requires high-level strategies to improve the revenue for larger organizations. Enterprise SEO is the best way to increase revenue and drive more traffic to your website. Enterprise SEO is much more specialized than that of a smaller or local company. Every small niche of a comprehensive website is taken by a specialized person to increase the traffic.
Local SEO vs Enterprise SEO
There are many differences between local SEO and Enterprise SEO. A few of them have been explained below:
In local SEO, there is a geographical limit while enterprise SEO is no brick-and-mortar business. Local SEO is associated with a business, which is physically present for the customers but while doing enterprise SEO, there is no such limit of geographical boundaries. The user’s location is considered when dealing with local SEO.
Difference in SERPs
SERPs are the search engine result pages. The purpose of SEO is to get high-rank placement in search engine result pages. Local SEO involves essential factors like address and phone number while it’s not essential in enterprise SEO. Moreover, local SEO depends on Google listings to have a place in Google directories on the web. It also depends upon the local content and customer reviews.
Difference in Strategies
One can use different strategies for doing different types of SEO. Local SEO strategies include proper reputation management and link building on a local level. You must focus on the local content. Local SEO strategies have become more dynamic than ever, with an emphasis on improving local search listing.
Enterprise SEO strategies include content expansion and focus on internal and external linking. In regard to content, you must become a content producing machine in order to do successful enterprise SEO.
Difference in Tools
There are many tools for doing local and enterprise SEO but a few bests of them have been mentioned below. One can use any tool for doing any kind of SEO according to its own choice. The best local SEO tools include Google Adwords keyword planner, a local citation finder, ahrefs, Moz local, BrightLocal, Synup, Yext, local SEO Checklist, BuzzStream and review trackers.
The best enterprise SEO tools include Google Webmaster tool, SEO Clarity, Linkdex, BrightEdge, Conductor Searchlight, and webpage test. Of course, these are only a few of the many tools which can be used to help you track and monitor your progress with SEO.
Difference in Importance
Local SEO and enterprise SEO, both have their own importance…but don’t get me wrong, SEO is important for your business. Local SEO provides customers with the information that they want and when they want. If your business does not have any website, local SEO helps your business to grow and drives more traffic online through leads.
While enterprise SEO is a strategic, large-scale approach to search engine optimization. A well-executed enterprise SEO protects a brand’s existing footprint against google algorithm’s fluctuations. This type of SEO always presents your brand to searchers at every stage of the customer’s journey.
SEO entirely depends on the kind of business. If the business is local, do local SEO and if your business is comprehensive, complex and well established, then do enterprise SEO for it. Even eCommerce and Shopify have their own set of techniques to get you ranking for more customers. Local SEO helps in location-based searching. While enterprise SEO works on a broader level. Local SEO and enterprise SEO have their own importance. Nothing can replace the other. It’s the art of businessmen and the search engine optimizers to distinguish what kind of SEO is better for your particular business.