What are the benefits of using Google AdWords that make it so popular? Google has become such a powerful brand that its name has become synonymous with certain terms. We have all heard of the phrase, “Google it,” as another way to say, “Look it up on the internet.”
There is another way that Google is used as a way to say something else. Google Ads is the most popular pay-per-click (PPC) advertising system in the world. Because of its popularity, when people talk about PPC they are often referring to Google AdWords.
How Google AdWords Works
Google AdWords uses the PPC model. Users bid on keywords and pay a certain amount for each click on their advertisements. When a user runs a search, Google goes through the pool of advertisers to choose which ads appear on the search results page. A combination of factors determines the winner, including the size of their keyword bids and the quality and relevance of their keywords and ad campaigns.
After determining which ad is the best to use, it is placed strategically alongside search results. If a user clicks on an ad, the advertiser is charged with a certain amount of money.
Benefits of Using Google AdWords
AdWords Bring Results Quicker than SEO
Marketers understand that search engine optimization (SEO) is a long-term game, but they also understand that showing up in search results is important now. Google AdWords provides a number of benefits that businesses can enjoy sooner. With a well-optimized AdWords campaign, you can focus on multiple keywords at a time. The ads also appear at the top of the page, which means consumers see your ad sooner because of the immediate visibility
Take Advantage of Google’s Massive Reach
With Google’s brand name being used interchangeably with certain terms, there’s no doubt that Google is a powerhouse in the digital world. But exactly how big is their reach? Well, the search engine handles over 2 trillion searches per year, or 5 billion searches a day. That’s hundreds of thousands of opportunities for a business to reach their target audience and advertise their product or service to someone who is looking for something they offer.
You Can Reach Customers Through Their Gmail Inbox
As the digital marketing world evolves, so does the reactions of consumers. One way consumers react is the phenomenon known as “banner blindness.” This form of selective visitors occurs when a user consciously or subconsciously ignores elements that they perceive to be paid ads. One way that Google has adapted to this phenomenon is by integrating its ads in Gmail. By placing ads within Gmail as if it were an email, it is likely to catch the attention of users.
Use the Power of Intent
With Google AdWords, you have the opportunity to harness the power of intent. When a user browses through social media, they are not looking to be advertised to. Unless the advertisement grabs the user’s attention, they are likely to keep on scrolling. Compare that to when a user is looking for something on Google. They are using the site with the intent to find something. Combine a well-optimized ad through Google AdWords, and your business can reach a user who is looking for a product or service you offer right this second. This makes them more likely to interact with your ad.
You Can Advertise With Any Budget
Bids on keywords can vary in price. Some of the most expensive keywords belong to competitive industries and can cost an average of $50 or more per click. Thankfully, the average cost per click in the Google Ads search network is between $1-2. This allows businesses and marketers to jump into the game with any budget.
Build Brand Awareness
In addition to boosting traffic, clicks, and conversions, Google AdWords can help increase brand awareness. With the Google AdWords display network, you can also prioritize brand awareness by choosing to show your ads to more people. Instead of focusing on clicks or conversions, this strategy allows advertisers to strengthen their brand through increased awareness.
Easily Track Ad Performance
In addition to targeting multiple keywords, Google AdWords allows you to track your performance consistently. You can see who clicked on your ads, which keyword generated the most traffic and leads, how many leads have been generated, and how much it costs per lead. This helps marketers understand what is and isn’t working.
Benefits of Google AdWords
Google AdWords is a tool that can be used by businesses of all sizes. Brands can work with Google AdWords using whatever budget works best for them and take advantage of Google’s massive reach. This allows small and medium-sized businesses to compete in the big leagues. With Google AdWords, advertisers can market to users who are looking for products and services they offer and even reach these users in the Gmail inbox.
Google AdWords is the world’s most widely used PPC advertising platform for a reason, and you can start reaping the benefits today. Do you have more questions about the benefits of Using Google AdWords? Call our Denver SEO company today for a free consultation!