Are you looking for some quality PPC tips for medical professionals in the healthcare industry? The information about healthcare faces some challenges like high competition on the keywords. As a result, this causes a sharp rise in the cost of advertising, the sensitivity of the information provided, the strictness of the privacy laws, and the limitation caused by the use of language. For example, you cannot use certain words like ‘drugs and prescriptions” in your ad copy.
According to the new Google policy, healthcare marketers can no longer use remarketing strategies in their retargeting campaigns. Here are the PPC tips for medical professionals that you should follow to improve and enhance the exposure of their content through pay-per-click (PPC) or paid digital advertisement.
PPC Tips for Medical Professionals
1) Advertising your Services
Google search is the key to find the potential customers of your healthcare service. It is preferable to use the policy of PPC ads. When users enter any term in Google search box related to your service. Your ad will appear at the top of Google searches. The potential buyer of your service will prefer to click on your paid ad rather than unpaid Google searches. The reason is that you have placed the ad means you are currently looking for a customer and are potentially available for the provision of your services. PPC ads with keyword optimization allow your search rankings to be among the top 3.4 Google searches and the only difference your paid ad has from the organic listing is the appearance of the word “ad” at the side of Google search.
The idea of display ads on the top of the pages that are relevant to the services provided by you. Your ad may appear on the top of some blog post page the content of which is of the same niche as the service provided by your display ad. The visitors of a particular site see your ad, the chances are high for them to click your ad and be your potential customer. If for a reason they don’t click your ad, they will have you in their memory and they will recall you when they are in need of your services.
2) Aware of the General Policies on PPC Marketing on Healthcare
Google updates its algorithm regularly due to changing global trends. They do so to maintain the best in their services. You must be aware of the changing trends and should provide your service that follows the Google policy. If you don’t update yourself with the change in the Google policies, you won’t be able to get the fruit of your struggle. The reason is that you won’t get the expected lead generation.
3) Provide More Information on your Landing Page
It is a common myth that the less information your landing page contains, the more attractive it gets. The same is not true in the case of healthcare web-pages. Because health is the thing about which people are most passionate. They can spend millions for the sake of their health. Nothing is more value-able when it comes to maintaining the fitness of your body. People are always looking for information about their bodies.
The more information they get from your page, the more trust they would have on you. So, you need to provide all the necessary information you think your customer should know about their body. To improve the attractiveness of your page, you can add text, images, videos, and infographics in a balance. Moreover, the information provided in the form of bullets gets more readers. The multiple headings also improve the sight of your site.
If you are targeting the residents of some specific area, you should switch on geo-location and only target the specific area. You should also provide your proper contact information to ensure that you aren’t going to miss even a single person who wants to contact you and be your patient. Your ad should have a specific and attractive “call to action” like contact us or call now. You should also provide your location on your Contact us page.
4) Know your Audience
You should know your audience the way you know about yourself. You should be well-aware of what your audience searches on Google. What keywords or key-phrases they enter in the Google search box. You should target the audience with the personas that are going to be your customers. As you are paying for every click your ad gets, you should be very specific in the choice of your customer. You should ensure the maximum possibility of conversion of your visitor into your customer. The purpose can be achieved by attacking specific personas in various ways.
There are three types of Google searchers. One type includes those who have something wrong with them and want to know about it. The second type includes those who know what is wrong with them and it is easy for you to convert them. The third category includes those in emergency and needs quick services. You should design campaigns according to your audience’s persona.
5) Mobile-Friendly Websites
Your visitor uses multiple gadgets to reach you. They may use a desktop, or tablet or their mobile cell phone. The maximum possibility is that visitors use mobile phones for healthcare services. The main reason for it is that mobile is easy to use at any place and at any time. Your user may also wish to keep their health issues a secret and don’t want to share it with their family members and for the reason, they feel mobile phones a safe option to use. So, whatever information you provide should be such that it appears equally well for all your customers.
6) Add Value to your Pages by Using Quality Videos
Using videos enhances the credibility of your ad. Most people prefer to watch videos in case they need to know about anything. If a healthcare professional makes a short video describing his or her services, it would maximize the possibility of conversion. Be careful not to use the stocked images from the internet. According to a survey by Google, the videos enhance the possibility of conversion by many folds.
Do you have more questions about PPC tips for medical professionals or need an expert in the field to help you with your PPC campaign? Contact us today for a free digital consultation & SEO website audit!