Digital marketing can be difficult to grasp as a whole. Add to the fact there seem to be a million and one digital advertising acronyms and marketing abbreviations to accommodate every situation at any given time and it can be downright confusing. That’s why our team of Denver digital marketing experts put together a list of the top 100 common acronyms and abbreviations in digital marketing.
As a refresher, an acronym is a word, name, or a set of letters that are created as an abbreviation of a longer phrase or sentence. Connectives such as and, or, off are not included. Every field or industry has its own set of acronyms and abbreviations for marketing. Interesting in becoming a partner or pursuing a career in digital marketing? You must know about these if you want to excel in a field should you pursue in a career in digital marketing.
Digital Advertising Acronyms & Marketing Abbreviations
There are 20 must-know digital advertising acronyms and abbreviations you should be aware of. Here are the most common:
1. AIDA (Attention, Interest, Desire, Action)
It is a four-step purchase funnel where customers travel from attention to action.
2. BANT (Budget, Authority, Need, Timeline)
The BANT formula is there to determine whether their business prospects have the budget, authority, need, and timeline to buy what they sell.
3. BR (Bounce Rate):
The percentage of the people who land on your web page and return within 3 seconds.
4. CMO (Chief Marketing Officer):
The CMO must know the marketing fundamentals and strategic thinker.
5. COS (Content Optimization System):
By using CMS, optimizing content for best user experience.
6. CPA (Cost Per Action):
A model in which an advertiser pays only for the action someone takes like a click, impression or sale.
7. CPL (Cost Per Lead):
The amount it costs for your organization to acquire a lead.
8. CR (Conversion Rate):
CR is a sales acronym. The people who completed the desired action on a web page, such as making a purchase.
9. CRO (Conversion Rate Optimization):
The process of optimizing your website like the design of your website for increasing conversion rates.
10. CTA (Call to Action):
The call to action button is like sign up, subscription form, purchase, like, or follow button.
11. DM (Direct Mail/Direct Message)
A direct message is a private form of communication that is only visible to the sender and receiver.
12. PR (Public Relations)
The professional maintenance of a good public image by a company.
13. PV (Page Views):
The number of views or impressions that your web page has got.
14. QR Code (Quick Response Barcode):
These are the codes that marketers generate to bridge offline and online marketing.
15. RT (Retweet)
A retweet is when you repost the tweet of someone else or one of your own.
16. SEO (Search Engine Optimization):
SEO comes under the SEO acronyms. The optimization of your website for getting ranked in search engine result pages.
17. SM (Social Media)
Applications and websites that enable users to create and share content or to participate in social networking.
18. SMM (Social Media Marketing)
It is the use of social media platforms to promote a product or service.
19. UI (User Interface):
A good user interface provides user-friendly experience by allowing users to interact.
20. URL (Uniform Resource Locator):
URL is actually the web address.
21. UV (Unique Visitor):
A person who visits your website more than once within a defined period of time.
22. UX (User Experience):
The overall experience that a customer has with your business.
Marketing and Sales Acronyms:
There are digital marketing acronyms or internet marketing acronyms explained here:
23. B2B (Business to Business)
It is a communication between two different businesses.
24. B2C (Business to Customer)
The communication between a customer and a business.
25. CMS (Content Management System):
A web application that is specifically designed to make the process of creating, editing, and managing website easy for non-technical users.
26. CRM (Customer Relationship Management)
It is the relationship of your business with the customers.
27. GA (Google Analytics):
A service by Google to provide you with detailed statistics about your website’s traffic.
28. KPI (Key Performance Indicator):
In the first step, you must be aware of the goals and success metrics of your business. They should be the indicators of your success.
29. MAP (Marketing Automation Platform):
It is the use of software to automate marketing activities.
30. RSS (Rich Site Summary):
An RSS feed provides you with the website’s updated information. The customers don’t need to open the website.
PPC Acronyms – Digital Advertising Acronyms:
31. PPC (Pay Per Click):
PPC comes under the PPC acronyms. A model when a marketer gets a certain amount when it’s publisher’s ad is clicked.
32. CPC (Cost Per Click):
The amount of money spent to get an ad clicked when running PPC campaigns.
33. CTR (Click Through Rate):
The percentage of the number of clicks on CTA over the total number of people that can click.
The common sales acronyms for our digital advertising acronyms are described here:
34. ABC (Always Be Closing)
The seller must know about always be a closing acronym. Try to be close to the customer.
35. AE (Account Executive)
As the name implies, the head of the accounts of an organization is the account executive.
36. AIDA (Attention, Interest, Desire, Action):
It is a four-step purchase funnel where customers travel from attention to action.
37. AM (Account Manager)
The person who manages the accounts of an organization.
38. ARPA (Average Revenue Per Account)
It is the average revenue generated by an account.
39. BDR (Business Development Representative)
The person who is responsible for representing the development of a business.
40. CLTV (Customer Lifetime Value)
It is a prediction of the net profit attributed to the entire future relationship with the customer.
41. COB (Close of Business):
It means EOD (End of Day) that is 5 P.M
42. CX (Customer Experience)
The customer’s experience with the organization.
43. FAB (Features, Advantages, Benefits)
The seller must know about the features of the product before interacting with the customer.
44. ICP (Ideal Customer’s profile)
The customer’s profile is actually created from the buyer’s persona.
45. ILV(Inbound Lead Velocity):
The measurement of the rate at which leads are increasing.
46. MOM (Month over Month)
The month over month revenue report is more important than a year over year for business growth.
47. MQL (Marketing Qualified Leads):
A customer that has an interest in your product or service and can become a customer is MQL.
48. SLA (Service Level Agreement)
SLA is a type of commitment between a service provider and a client.
49. ROI (Return on Investment)
ROI is calculated for checking about, what is the return on a particular investment.
SEO Digital Advertising Acronyms:
SEO itself is an acronym and marketing abbreviation of Search Engine Optimization.
50. AOV (Average Order Value):
What is the average of the orders received?
51. AR (Augmented Reality)
It is a technology that superimposes a computer-generated image on the user’s view of the real world.
52. AS (Article Submission)
It is a process of submitting an article related to your website.
53. BH (Black Hat)
The people who increase their page’s rank in SEO through illegal means.
54. BL (Backlink)
When a web page links to another page, it is called a backlink. Learn more about our link building SEO agency here.
55. CAPTCHA (Completely Automated Public Turing Test to Tell Computers and Humans Apart)
It is a method to check whether the user is a person or robot.
56. CF (Citation Flow)
It is a number of predicting how influential a URL might be based on how sites link to it.
57. DFO (Data Feed Optimization)
It is the foundation of any google shopping feed optimization strategy.
58. DKI (Dynamic Keyword Insertion)
It is a feature provided by Google Ads, Microsoft AdCenter, and Yahoo. It is a process of dynamically inserting a keyword.
59. DLR (Deep Link Ratio)
It is the comparison of the number of backlinks that go to pages under the top-level of the website to the total number of backlinks of the entire website.
60. DMoz (Directory Mozilla)
It is a multilingual open-content directory of World Wide Web links.
61. DMP (Data Management Platform)
It is a platform used for collecting and managing data, mainly for digital marketing purposes.
62. DNS (Domain Name System)
It is the system of naming the domains.
63. DR (Domain Ranking)
The system of ranking the domains in the search engines.
64. DR (Direct Response)
The response of the customers to the business that is only shown to the organization.
65. DS (Directory Submission)
It is the process of submitting the directory to the search engine.
66. EPM (Earning per Month)
It is to know what are the earnings of your business per month.
67. ESP (Email Service Provider)
The providers which are enabling you to send and receive emails like Google, Yahoo, etc.
68. FBML (Facebook Markup Language)
The coding language of Facebook is called FBML.
69. FTP (File Transfer Protocol)
It is a standard network protocol that is used for the transfer of computers between a client and a server on a computer network.
70. GAS (Guaranteed Article Submission)
It means getting a guaranteed one-way link permanently.
71. GIS (Google Image Search)
The process of searching for images on Google.
72. GWT (Google Webmaster Tools)
The tools of digital marketing are provided by Google.
73. GYM (Google Yahoo MSN)
It is the abbreviation for search engines like Google, Yahoo, and Microsoft Network.
74. H1 (Level 1 Heading Markup)
It is the level one heading in a website.
75. H2 (Level 2 Heading Markup)
It is the second level heading on a website.
76. Href (Hypertext Reference)
It is an attribute that is used to link another web page or a different portion of the same page.
77. IBL (Inbound Links)
These are the links on other webpages that direct customers to your webpage.
78. IM (Internet Marketing)
It is the marketing that is done on the internet.
79. IP (Internet Protocol)
Every internet server has a unique code that is called internet protocol.
80. ISP (Internet Service Provider)
There are a lot of internet service providers like PTCL.
81. LB (Link Building)
Link building is a process of getting links from another website.
82. LPO (Landing Page Optimization)
The optimization of the page which the people visit, usually the home page.
83. LSEO (Local SEO)
The SEO is done on the local level. Learn more about Local SEO here.
84. LTKW (Long Tail Keywords)
These are the keywords that have more than 3 words.
85. MTO (Meta Tags Optimization)
Meta tags are invisible tags that provide data about your page to search engines. Their optimization means a lot while ranking in SERPs.
86. NAP (Name Address Phone Number)
This acronym is used while making the buyer’s persona.
87. NSEO (Negative SEO)
It means the practice of black hat SEO.
88. OBL (Outbound Link)
These are the links that are going to direct the user to another specific webpage or website.
89. OS (Operating System)
It is the low-level software that helps to do basic functions in SEO.
90. OWBL (One-way Backlink)
These are the backlinks that are only one way.
91. PBN (Private Blog Network)
It is the set of domains that you or other people own.
92. PDF (Portable Document Format)
It is the format of saving the documents.
93. PFP (Pay for Performance)
The pay that is provided on the basis of your performance. It’s a bonus.
94. QA (Quality Assurance)
It is the assurance of quality while writing anything.
95. QS (Quality Score)
It is Google’s rating of the quality and relevance of both your keywords and pay per click ads.
96. RTD (Real-Time Data)
It is the information that is delivered immediately after collection. No delay in timeliness.
97. SER (Search Engine Ranking)
Every search engine ranks the website or web pages on the basis of the quality score.
98. SERPs (Search Engine Result Pages)
These are the pages that are shown by the search engine when a user searches for some keywords.
99. SNS (Social Networking Service)
It is a medium for establishing social networking of people who share interests.
100. TLD (Top Level Domain)
A top-level domain is the last segment of the domain name that follows immediately after the dot. For example, .com,. ed, .co etc.
101. KISS (Keep It Simple Stupid)
This is personally my favorite digital marketing acronym – and what that I have to, quite frankly, remind myself to do on a daily basis. Sometimes, a simple straight-forward campaign or explanation can be the best approach in digital marketing.
The top common PPC acronyms, SEO acronyms, sales acronyms, digital marketing acronyms, digital advertising acronyms, and marketing abbreviations have been provided for a better understanding of digital marketing. Have a question about the above?
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