Anyone in the medical field knows that time is valuable, from the years it takes to even get into the field to the crucial seconds that could mean saving a life. With that said, putting the time into medical Search Engine Optimization (SEO) might feel like something hard to justify as an investment. But the medical SEO benefits could actually outweigh the cons, growing your medical practice exponentially over time.
What is SEO?
Think of SEO as the virtual roadmap to your website. It’s the system that determines how your business shows up in search engine results, how your content is ranked by search engines, and ultimately, how patients find you.
Today, being competitive in any industry means having a website. It’s no longer an option. Modern consumers turn to the internet for information, including which healthcare providers they want to visit. But simply having a website isn’t enough. If SEO is the virtual roadmap to your site, you need to make sure that the roadmap has the correct information; otherwise, your medical practice could be missing out on potential clients. After all, a map isn’t handy if it leads you to the wrong place.
SEO for Medical Practices
Similar to the way you would build your reputation in-person by proving quality service, search engines look for certain traits to determine which websites will show up on the first page of a search for a certain query. Every search engine has its own algorithm, but at its core, the algorithms all look for the same attributes: quality, authority, and trust.
Search engines are keen on updating their algorithms regularly to ensure that users are getting the right information they need. This prevents websites from trying to cheat their way to the coveted first position on search engine result pages through unethical methods like keyword stuffing and cloaking. SEO truly is a long-term investment and taking the time to do it right will yield long-term results.
Benefits of Medical SEO to Grow Your Practice
Medical SEO Benefit: Brings Quality Leads
One of the main benefits of using SEO to grow your medical practice is that your ideal patients will be lead straight to you. The people who come across your site from a search engine didn’t appear by chance. They were searching specifically for you. But here’s the magic of it. Maybe they weren’t searching for the name of your practice. Maybe they were looking for a service that your practice provides or a nearby medical provider, and they came across your website in the results. By optimizing your medical website with the proper keywords, you can drive the traffic you are looking for to your site and grow your medical practice.
Educate Your Patient Through Medical SEO
Many medical practices continue to publish fresh content through a blog. Creating content that is relevant to your practice will not only be a chance to rank higher in search engines, but it is an opportunity to educate patients. Posts that cover topics such as what to expect before a certain procedure or how to can help a patient by helping them come prepared with the right questions. Having a consistent, well-written blog is also a way to showcase the level of expertise your practice has.
Establish Authority and Trust as Benefit to Medical SEO
Search engines recognize valuable resources and bring them to the top of search engine result pages. In general, users tend to trust the results on the first page of a search and barely dive into the next few pages. Because search engines are constantly updating their algorithms, this means that securing the first result in a search (and staying there) means you are considered a valuable resource. This helps increase your practice’s visibility and establishes authority and trust among your competitors in your area.
What Medical SEO Won’t Do For Your Business
Ranking on a search engine result page is a process. From indexing your website so that it can even show up in search results to determining what keywords make up every single page of your site. In other words, the one thing medical SEO won’t do for your business is to provide immediate results. It can take a few months for a website to see an increase in traffic from SEO, especially when you have competitors who are already ranking for some of your key terms.
Because growing your medical practice with SEO takes time, it is important to invest your time and money wisely with a flawless SEO strategy. With a plan in place, you will find it much easier to market and promote your services, which leads to a more cost-effective way to acquire new patients. Don’t wait another day for your site to miss out on the benefits of medical SEO!