Do you want your website to gain online visibility but need guidance to start an SEO campaign? An SEO-friendly website is essential  because it brings people to your site and helps you make money. In addition, when your website doesn’t appear on search engines, it’s invisible online.

However, learning SEO can be tricky, though. It takes a lot of effort. That’s where running an online campaign comes in handy.

Therefore, we have five simple steps for beginners to help you understand and start your online campaign. These steps will guide you in improving your online presence.

SEO campaign

What is an SEO Campaign?

It is a strategic effort to make your website more visible online. Furthermore, it involves using various tactics to improve your site’s ranking on search engines like Google.

Firstly, the primary objective is to draw in more visitors and enhance the likelihood of people finding your website or brand when they search for related topics.

Simultaneously, it’s like boosting your website’s presence to stand out in the vast online crowd by matching what people are searching for with what your website offers.

How to Start SEO Campaigns

Ready to boost your website’s visibility and attract more visitors? Starting this online campaign is easy! Follow these steps to make your website more visible and accessible to your target audience.

1. Analyze Current Website (Goals & Strategies)

Start by checking your website’s basics before diving into optimization. Understand your website’s platform — is it modern or outdated?

Platforms like HubSpot are faster, more secure, and easier to optimize. So, if your site is on an old platform, consider switching to a modern one like HubSpot or WordPress. Sometimes, migrating platforms is more beneficial for an effective SEO campaign than optimizing an old one.

Then, evaluate your current design. Deciding whether to change it might be challenging, especially if you’re attached to the existing look. However, you need to make adjustments if required.

If you’re moving to a new platform, this transition is usually smoother. Hence, you can switch to a new theme and customize it to your liking.

Overall, addressing these issues before optimization is crucial. An outdated or unfriendly website can limit the impact of your SEO efforts. Finally, the best SEO campaigns require more than good keywords. They also have to be user-friendly for lasting results.

2. Perform Keyword Research (Competitor Analysis)

Keyword research in SEO involves discovering and understanding the words people use to search for information online. Moreover, it’s about learning the language your potential visitors use and leveraging this knowledge to enhance your content.

Generally, this task is crucial because it lets you connect with a broader audience. Above all, it is particularly essential when you do a local SEO campaign and aim to optimize your existing content. Finally, it allows you to use what your audience is searching for.

Here’s a straightforward guide on how to do keyword research:

  • Start with a Seed List

Begin by listing words relevant to your content or business. These are your seed keywords.

  • Use Keyword Tools

Leverage online tools like Google Keyword Planner or Ubersuggest to expand your seed list. These tools provide insights into search volumes and related terms.

  • Understand Search Intent

A good SEO campaign example considers why people are searching. Are they looking for information, products, or solutions? Then, tailor your keywords to match user intent.

  • Focus on Relevance

Prioritize keywords that align closely with your content. Relevance is key for attracting the right audience.

  • Check Competitors

See what keywords your competitors are using. It can spark new ideas and help you stay competitive.

  • Long-Tail Keywords Matter

Pay attention to longer, more specific phrases. They may have a lower search volume but often bring in more targeted traffic. Some of the best SEO campaign examples use long-tail keywords.

  • Refine and Update

Regularly revisit your keyword list. Trends and user behavior can change, so keeping your keywords up-to-date is vital.

SEO campaign

3. Develop a Content Strategy

The heart of a website lies in its content, and a well-executed content strategy is crucial for achieving strong search engine rankings.

After choosing your topics and keywords, conducting long-tail keyword research is vital to shape your content strategy. These keywords will serve as blog article titles, the foundation for pillar content, or your entire SEO marketing campaign.

Pillar, or 10x content, involves creating comprehensive, long-form pieces around each topic. These pages can be ungated eBooks or courses using existing content or newly created pieces.

Overall, the goal is to enhance engagement, keep visitors on the site longer, and ensure they find what they want. Thus, creating this substantial content contributes to higher rankings and a more satisfying user experience.

To create pillar content, do this:

  • Identify Core Topics

Choose the main topics that are crucial to your audience. These must-haves on your SEO campaign checklist will be the focus of your pillar content.

  • Comprehensive Coverage

Craft detailed, long-form pieces around each core topic. Consequently, diving deep into the subject matter provides valuable insights and information.

  • Engaging Format

Present your pillar content in an engaging format, whether as an ungated eBook, an online course, or a comprehensive guide. Simultaneously, use visuals, multimedia, and a user-friendly layout to enhance engagement.

  • Link to Subtopics

Within your pillar content, strategically link to related subtopics. It helps create a hierarchical structure, making navigating and finding relevant information easier for users. Finally, consult an SEO campaign expert to ensure you are on the right track when creating pillar content.

4. Perform an SEO Audit

To kickstart your campaign, begin with an SEO audit. Knowing how to conduct a website audit is crucial. This audit pinpoints areas needing improvement in on-page SEO and reveals the strengths and weaknesses of the off-page aspect.

Tools like SEMRush, Moz, or Ahrefs are handy for comprehensive SEO audits. Basically, these tools provide insights into your website’s performance, helping you with SEO campaign management.

5. Track Your Goals

Your initial thought might be to track keyword rankings. However, there are better measures of success. In addition, every user sees different search results based on their unique searches and browsing history, thanks to Google’s RankBrain algorithm.

Tracking user behavior on your website is a more effective way to measure success. It involves monitoring visits, bounce rates, and engagement levels.

Consider these important metrics when handling single or multiple SEO campaigns:

  • Traffic Volume

Monitor the number of visitors to your site. Increased traffic indicates improved visibility.

  • Bounce Rate

Monitor the number of users who exit your site after viewing only one page. Generally, a lower bounce rate indicates better engagement.

  • Time on Page

Track the average time readers spend on your pages. Longer durations suggest that users find your content valuable and engaging.

Measure the number of visitors who take desired actions, such as purchasing or booking a consultation. This metric reflects the effectiveness of your Google SEO campaign.

  • Click-Through Rate (CTR)

Track and check the percentage of users who click on a link, providing insights into the relevance and appeal of your content.

  • Social Shares

Monitor how often people share your content on social media platforms. This metric reflects audience engagement and the reach of your content beyond your website.

So, understanding what people do once they reach your site lets you gauge whether they find your content enjoyable. Furthermore, tools like Google Analytics help interpret this data and allow for better campaign tracking.

When Do You Need SEO Campaign Services?

Here are key indicators that suggest you might benefit from professional SEO assistance:

  • Stagnant Website Traffic

If your website traffic has plateaued or is declining, it’s a sign that your current strategies may need to be improved. Hence, an online campaign can breathe new life into your digital presence and attract a broader audience.

  • Poor Search Engine Rankings

If your website is not showing up on the first page, potential visitors may not even know you exist. SEO experts can craft an SEO campaign strategy to improve your rankings and increase visibility.

  • Competitors Outranking You

If your competitors consistently appear ahead of you in search results, it’s time to reassess your SEO strategy.

SEO campaign

Navigate the SEO Landscape with Clicta Digital!

Running an online campaign is essential, and Clicta Digital is your trusted guide throughout this journey. Above all, our seasoned team of SEO experts ensures your website ranks higher and attracts the right audience.

At Clicta Digital, we stand out for our commitment to excellence. We don’t just optimize. We also tailor strategies that align seamlessly with your goals.

Want to start an SEO campaign to increase website traffic and sales? Contact Clicta Digital for a free consultation!