Without content, search engines have nothing to index and file away for future queries. But today’s audience isn’t looking for something that is “good enough.” They want something valuable. Content marketing focuses on strategic marketing that distributes valuable information to a defined audience. This is why it’s important to have a content marketing agency to strategize your blogging efforts.
This might sound a lot like search engine optimization (SEO). The key difference is that SEO can take a while to produce results because it’s up to search engines to do its thing, whereas content marketing can produce immediate results. However, a successful content marketing campaign can improve SEO because an audience finds the content relevant and engaging.