Are you asking yourself, “Does my small business really need SEO?” An increasing number of small businesses owners are moving to grow their business with digital marketing. This has made the internet to be highly competitive with more than 1 billion websites belonging to different small businesses. Growing your website in the midst of this intense competition is a challenge faced by all businesses.
Rest assured, not all is lost for the small business owner.
This is where local SEO comes and gives you the chance to build your online presence. SEO is one of the most effective ways to raise the rank of any business on the internet. Often, small business owners do ask if SEO is really needed for their business. Below, you will find several reasons why SEO is really needed for your small business.
You really need SEO for your business
1) Building brand awareness
SEO helps small businesses to build brand awareness as well as attract new clients. In addition to this, a proper SEO campaign will even help you keep your current clients engaged, too. For instance, most small businesses don’t realize when you have an effective blog setup for your site it can make a considerate difference for your online presence. This comes into play with content marketing. With a quality content marketing campaign, you will build brand awareness, find new clients, and keep your current client entertained with industry tips and trends.
2) Search engine optimization builds a client base
Basically, search engine optimization improves the visitors of your website, and if it is done correctly, a sales funnel can be set up where the visitors will be converted to prospective clients. Essentially, you’ll be creating a workflow which will help collect customer information, also called an email marketing campaign, which will then be pointing to your mailing list.
3) SEO has the highest percentage of your market share
Search engines have more than 60% of market share. What this means is most people search online before purchasing goods and services. This is done via, you guessed it, mobile devices. You owe it to your customers to stay competitive online, have a mobile-friendly website design, and create user-friendly experiences. Individually, these things can make or break a business. However, when implemented into your online marketing campaign collectively, you’ll have a two-punch knock out of a marketing strategy that is sure to get results.
4) Increase your sales
The main goal of search engine optimization is to attract the public to your business through search engines like Google and Bing. If your business is the best on search engine results page, you will attract visitors and sooner or later, this will be a catalyst for increasing sales. However, what most people don’t realize is that it’s not easy as simply ranking for a keyword. You really need SEO to rank for keywords that rank where the consumers have “buyers intent”.
5) SEO is Cost-effective
SEO is still one of the best cost-effective forms of Internet marketing compared to PPC, Email Marketing, and many others. It has been proven to have a higher return on investment than any other form of internet marketing. With the right SEO strategy, your business will have a lot more benefits than any other marketing tactic today.
6) Quality traffic from Google
Search engine optimization is a collection of techniques used to increase website visibility into organic search engine results. When users search for a certain keyword associated with your business, this will likely make more people check your business out. However, as we mentioned earlier, ranking for the right keywords can make or break an SEO campaign.
At the end of the day, it’s all about quality over quantity. While 100,000 visitors a month to your site who doesn’t convert is wonderful, they’re a lot less valuable than 1,000 people per month who are highly targeted visitors with the intention to purchase your products or services.
7) Win the competition
If you intend to beat your competitors, you really need SEO to know what they are doing. So one way to make sure you stay at the top of the competition is to monitor the latest SEO activity. Keep up to date with your competitors’ changes. Your site should be unique enough to move to potential visitors. It will help your website to gain popularity in search engines. If your business website does not show up in search results, you might miss valuable opportunities to sell your products or services to your customers. Your site can be beautifully designed and can contain all the relevant information for your business, but if it’s not among the best search results, your potential customers will never know your business exists.