Where SEO marketing helps you bring in new business over time, pay-per-click (or PPC) marketing will help you bring in new business almost immediately. Similar to SEO, PPC uses keyword research in order to place your business at the top of the Google search result pages for your selected keyword.
Unlike SEO marketing, PPC ads are not meant to be used for the long term. This method is best for boosting traffic to an online sale or increasing business during a slow season. When used in conjunction with one another, SEO and PPC make up an excellent digital marketing strategy that can boost your business when you need it most. The team at Clicta Digital has years of experience successfully utilizing these methods. When you work with us, we’ll teach you how to successfully implement digital marketing so that your business’ growth stays consistent long after our work is done.