Pay-per-click (PPC) ads are paid ads that will increase the revenue of your Chicago business almost instantaneously. While PPC ads may seem more desirable than SEO strategies, which are more long-term and don’t start to take effect until a few months, PPC ads are a short term strategy that is best to use during a sale or slow season in order to see a spike in traffic and sales.
Instead of choosing one or the other, SEO and PPC are two strategies meant to be used in conjunction with one another. Clicta Digital will work with your Chicago business in order to personalize search engine ranking strategies to the individual needs of your business. We’ll determine the best digital marketing strategy that will successfully resonate with your intended audience and target demographic.