You click on a website only to make a quick, snap judgment that it’s not what you’re looking for, which leads to clicking out as soon as you land on the home page. You call this a site’s bounce rate in the digital marketing world.

It’s how often someone quickly clicks in and out of your website. Google and other search engines use this rate to determine a site’s ranking. Too high a rate can spell disaster for your site’s SEO.

bounce rate

What Is It?

This term refers to single-page sessions divided by all sessions, aka percentage of single interaction visits to a website.

Before jumping into how to lower your blog bounce rate, it’s probably best to manage expectations. No site, not even Jeff Bezos and the eCommerce behemoths, has a rate below 20%.

If it’s zero or sub 20%, that usually means something in your site’s analytics is wrong, not that you’ve cracked the code. Sorry, that might hurt to hear.

A rate of 40% and lower is considered very good and exceptional. Most sites, even those hitting all the right notes and doing the right things, might still have a rate of around 50%, which is still considered decent.

However, once we cross that 50% line, it might be time to look harder at your site. If you’ve recently discovered your site has a high average blog bounce rate dragging it down, here are a few tips to help beat back that rate:

Follow Through On Headline Promises

Getting someone to click on your listing on Google is hard enough. From there, the game is on to fulfill the promise your SERP listing made.

It is where having hyper-focused landing pages comes in handy. Search engine users have many options to get the information they want.

They’re unwilling to sift through your site or landing page to find what they’re after. Instead, they will leave and move on to the following listing.

To prevent this, ensure your site’s content gets to the point and engages enough to hold interest. You can reduce your bounce rate because of this. Having a good writer and web designer help you with this can be beneficial.

Make Your Content Scannable

No visitor wants to be confronted with a giant wall of text when they land on your site. There’s a reason no one likes reading scholarly articles.

Instead, make sure your content is easily skimmable. It equates to good subheaders and short, easy-to-read sentences in quick, 2-4 sentence paragraphs. This format is both easier to digest and more fun to read.

Add a CTA to Every Page

This part is one of the easiest and most effective ways to reduce bounce rate. At the bottom of your content, add a call to action. An appropriate CTA keeps visitors engaged in your site.

Prompt them to read another related article, sign up for a newsletter, or even check out similar products. Either way, the longer you can keep a visitor’s attention, the better.

Use Engaging Video

It’s no secret that video always performs better than static images or text. While this may be an investment, video marketers grow revenue 49% faster than non-video users.

Your video content doesn’t need to be a massive production. Simply converting existing copy into text-based presentation videos can make a real difference in improving your average blog bounce rate.

What is the best thing about video content? It keeps site visitors engaged without them having to do any extra work.

Users spend an average of 5.59 seconds looking at a website’s content. If you get a site visitor to watch even a 30-second video, that is already 5x longer than the average visitor.

Reduce Page Load Time

It is a technical problem that a lot of sites tend to have. There’s no use in having a massive piece of excellent content on your site if it slows down the page, as it won’t help reduce the bounce rate. No one will stick around long enough to let it load.

If you have some media or images on your pages, compress them down. You should optimize your site for mobile and desktop use. Fast loading times improve user experience significantly.

Remove unnecessary characters, whitespace, and comments from your website’s HTML, CSS, and JavaScript files. This move can quickly improve your blog bounce rate.

Enable browser caching. It allows returning visitors to load your site faster by storing some elements in their browser’s cache.

Also, choose a reliable hosting provider. A good hosting provider can significantly impact your website’s speed and performance.

Utilize Pop-Ups Wisely

Pop-ups can effectively capture email addresses or promote offers but use them sparingly and strategically.

Refrain from bombarding visitors with pop-ups as soon as they land on your site. Give them some time to engage with your content before displaying a pop-up.

Ensure your pop-ups are relevant to the content or the visitor’s interests. This simple change can reduce the bounce rate.

Also, consider using exit-intent pop-ups since they get triggered when visitors are about to leave your site. It can be a last-ditch effort to capture their attention or offer them a discount.

Reducing your blog’s bounce rate requires a multifaceted approach that focuses on improving page load speed, crafting engaging content, enhancing user experience, optimizing search engines, and judiciously using pop-ups.

By implementing these strategies, you can keep visitors engaged with your content, improve your website’s performance, and achieve your blogging goals.

bounce rate

Digital Marketing, Simplified

Still, where do you start to help your eCommerce site? Let us give you a hand.

At Clicta Digital, we have years of SEO expertise to help you get your site humming with a better bounce rate.

We can also help you identify the right strategies and tactics your business can take to optimize your website and bring in new, qualified leads to your site.

Contact us today to schedule a free consultation to see if we fit your SEO needs.