Suppose you’re a business owner or retailer in the eCommerce industry. In that case, you may have heard that Amazon on Google search is unbeatable and will forever sit at the top of the search results for many shippable eCommerce products. We’re here to tell you that’s not true. We have outranked Amazon for our clients, and we are here to tell you just how we did that. There are no hidden secrets or black hat SEO strategies behind our success. We aren’t re-inventing SEO, and we aren’t going to tell you to pay for Google Search ads.

amazon eCommerce shopping

How To Outrank Amazon On Google Search?

It’s simple. While everyone is out there competing against Amazon and other massive online retailers for high-volume, transactional keywords, and search queries, we focus on a different strategy.

We outrank them on search results by targeting slightly less competitive but still incredibly high-volume informational search queries. As a result, we take over the #1 spot for these specific searches. We explain in detail below.

Who is This Article Meant For?

Any online business, seller, or retailer who wants to outrank Amazon and increase their organic traffic and sales from major search engines like Google should implement an effective eCommerce SEO strategy.

What is The Goal?

To get eCommerce business owners to understand that the future of digital marketing is trending towards organic SEO and away from paid advertising. We want to show you how to start doing this. We hope you will understand just how important SEO is, especially for eCommerce.

When Do People Use Search Engines?

Constantly think about how often you have a question or want to search for something and get on Google search. You pull out your smartphone and ask a question.

Search engines are used so often because they really are effective. People use Google and other search engines when they want to find something. We know that’s really broad and not helpful.

But, that’s the realistic starting point. SEO is all about breaking down search intent into smaller and smaller pieces until you can hone in on the exact word someone will likely use to find a specific product or solve a specific problem.

Where To Start?

Amazon and most other large retailers can compete in the Navigational and Transactional sectors without much of a challenge because of their brand recognition and authority in the eCommerce space.

However, if you’re wondering how to outrank Amazon for your brand, it requires strategic planning and execution.

If people know what they want to buy, they search for it on Google, find it on Amazon or Walmart with free shipping, and buy it. It is super popular for everyday items and less expensive products.

That means that we avoid the super-competitive navigational and transactional sectors and start focusing on opportunities to create brand awareness and trust. These opportunities come with focusing on informational and commercial search queries.

As SEMRush suggests, these stages represent crucial milestones in a buyer’s journey that can significantly boost Google search rankings. The potential for ROI is undoubtedly present, although it might require more time than anticipated.

Why Create So Much Content Focusing On Information Instead Of A Sale?

As we hinted above, this SEO strategy works. It just may take a couple of months for it to start showing consistent results for these three reasons:

  1. It takes Google time to crawl, verify, and rank your new online content.
  2. To get your blog on Google search results and build brand awareness, authority, and trust, it’s not just about a few well-crafted blog posts. You must consistently generate a wealth of original content across various on-site and off-site formats.
  3. You are speaking to potential customers in the middle of their buyer journey, not the end. There are many more steps to the buying process these days, and people are much more likely to do their research before making a purchase.

It’s important to try to educate and inform instead of pitch and sell to stay in alignment with your potential customer’s search intent.

If you aim to appear at the top of the Google search results page swiftly, we’re here to help optimize your Google Ad campaigns. However, from our perspective and experience, these pay-to-play ad services are effective supplementary marketing tools, as they cease to yield results once the payments stop.

Organic SEO for eCommerce is something that takes time and effort to build up, but once you have created the content, it’s not going away. It makes it much easier to remain on top in the long run.

How to Break Down the Buyer Journey for Effective SEO Content Creation?

It signifies the utmost effort in dissecting the process of targeting and crafting content to boost Google search rankings for both Informational and Commercial search queries. It may be easiest for you to think about a time you were going to make a larger purchase.

How did you think about the process, and how did you do your research before you made the purchase? It’s the thought process behind breaking down the buyer journey.

1. Think about what problem your product solves and for what purpose it serves. There may very well be more than one. List them out in detail!

2. Picture someone experiencing that problem or someone who will use Google search queries to find a product like yours.

  • They are going to pull out their phone and type or speak a string of words into Google to find an answer.
  • What do you think most people will type or say?
  • How will they say it?
  • Is it in a question format or is it a statement?

3. Make a list of these questions, words, and phrases to analyze and compare. Once you have your list, you have potential target keywords and optimized topics to create new content around.

4. Analyze your list and find the high-volume, low-competition keywords and phrases to write about to get on Google search.

This last step is where analytics tools like SEMRush come in handy. We use SEMRush as an eCommerce SEO agency, but we also know that it comes with a price.

The best free strategy is simple, just utilize Google’s search bar. Begin typing your keywords, phrases, and questions into the search bar and see how Google finishes the phrase or question.

This will show you the top searched queries that start out with what you typed. Try the words in different orders and see what people are actually searching for!

Once you’ve looked through these popular Google search queries, start hitting enter on some of them to see the results. Look through the results and see what the competition looks like.

  • Are there a lot of recently written articles and content pieces?
  • Are the big-name competitors anywhere on the first page?
  • Can you compete against the other results? How much content do they have about the keyword or question you’re researching?

Questions like these will give you a good idea about whether or not you want to target and compete for these short and long-tail keywords.

After researching keywords, questions, and search terms, you’ll have an optimized list of content topics. Then, you can aim to get the blogs on Google search.

Time To Get Writing

The last step is to write! Creating relevant content boosts your authority and trustworthiness with search engines like Google.

This is what actually gets them to move your search results up in the rankings.

Focus on creating and optimizing these types of content using your list of keywords and topics:

Category Pages

A category page is a collection of products that have something in common. These categories are often used as filters for products on a website. Think “Clothing” or “Electronics” within Amazon. They have specific pages built around these categories with relevant information and products.

If the question “How to get my web page on Google search?” is always on your mind, ensure these category pages are optimized for search visibility.

Product Descriptions

Don’t overlook your product descriptions, especially if it’s one of your most popular products. You can even have a section of your product descriptions titled “FAQs” to target people who are searching in a question format.

Landing Pages

They are designed to be informational and specific to a keyword or product. Building an informational landing page that helps potential customers learn about the product is a great way to build trust and one way to get to the top of the Google search results page.

Ensure easy access to product links for seamless customer progression in their buyer journey.

Blog Posts

Blogs are the most common and effective way to create more relevant content on your website that establishes your authority and inspires your audience’s trust. Prioritize informative and educational posts over aggressive product promotion for better customer engagement.

Blogs are also a rich source for internal links and backlinks, which are a powerful way to build your site’s authority.


The power of backlinking is often underestimated, but it’s also a bit trickier because it involves finding an external party to link to your site, which will certainly boost your Google search rankings.

Backlinks are outbound links on other websites that lead back to your website. The relevancy of the site’s content and the anchor text that is used for the link is also of great importance because it’s analyzed by Google.

The easiest way to secure backlinks is by writing guest posts for other blogs. It’s also important to write valuable on-site content that other websites will find useful and link to.seo content

That’s Kind Of A Lot Of Work

Hey, we never said dominating Amazon on Google search would be easy! Implementing and sticking to an SEO strategy is a full-time job (sometimes multiple full-time jobs).

If you’re excited about reaping the benefits of a well-thought-out eCommerce SEO campaign without having to do all the work yourself, schedule a consultation with Clicta Digital. We can put this strategy into action for you.

Contact us now!