Grabbing and holding a visitor’s attention is a formidable challenge. Did you know that more than half of your website visitors will never return once they leave after visiting your site for the first time?

How do you make the most of that short time with you? The answer is to keep them engaged with what they find. Here are a few of our favorite tips to keep visitors on your site longer.

website visitors

1. Design

Here are crucial tips you need to heed about website design.

  • Keep It Simple

When someone visits your site for the first time, they should be able to intuitively navigate it without feeling lost or unsure what to click to find what they are looking for. Each website page should have a singular purpose — no more, no less.

A website visitor shouldn’t have to guess or feel subjected to a deductive reasoning test to navigate your site. All sites adhere to certain design format principles, so make sure your site follows suit.

Doing this checks several boxes. First, it reduces your site’s bounce rate. And second, keeping pages simple contributes to faster load times. Overall, minimalism is ‘in’ regarding web design and keeping people on your site longer.

  • Prioritize Visuals

As they say, a picture is worth a thousand words, and images also provide a nice mental break between chunks of text on your site. But even the world’s most extraordinary hero image isn’t keeping visitors from leaving a cluttered, overly busy page.

As you track website visitors, focus on making your pages just as visually appealing as they are informative.

There are a lot of different schools of thought when it comes to the “correct” visual design, but to paint things with a broad brush, choose a base color and a couple of accent colors and call it a day.

  • Keep With The Times

This one feels obvious, but we’ll mention it anyway. A site that hasn’t been reimagined since 1997 isn’t going to inspire much confidence or excitement.

A site should feel current to be effective. In summation, your site should feel fresher than a Craigslist ad. Make sure your aesthetic fits modern times to earn credibility with new audiences. This simple step can keep visitors on your website.

2. Content

It shouldn’t just be all about the design. Content also matters. Here are tips to consider.

  • Quality Over Quantity

A goldfish’s attention span is about 9 seconds long — about 2 seconds longer than your online audience. If they start reading and don’t immediately feel won over by your content, they will move on to the next thing in search of the information they’re after.

So, instead of much fluff, get right to the point. Intrigue them with a catchy hook, then offer accurate information. People will appreciate you for it.

  • Readability

Your site doesn’t need to (and shouldn’t!) look like a scholarly article. If you want to keep visitors on your website, you must give them value.

Giant walls of text are intimidating and unappealing. That is not to say you can’t have a lot of text on your site. The Google algorithm encourages it.

However, it would behoove you to present that big chunk of text in small, easily digestible bits. Include a series of facts in a listicle. Break up big paragraphs into quick, concise sentences. Your copy should be easy and fun to read.

3. Interactivity That Sparks Curiosity

Interactive elements are a powerful tool to break the monotony and encourage active participation:

  • Interactive Infographics

Keeping visitors on your website means allowing them to explore data and statistics engagingly. Unlike static infographics, interactive ones require active participation from viewers.

It can be through clicking, hovering, scrolling, or other actions that reveal additional information, animations, or data visualizations. This active engagement makes the experience more immersive and captivating.

Many interactive infographics allow users to customize the information they see. It could involve filtering data based on their interests, choosing specific scenarios to explore, or inputting their data to receive personalized results.

This tailored experience makes users feel more invested in the content and encourages them to explore more.

  • Gamification

You can also have more website visitors if you make your site fun. Incorporate quizzes, puzzles, or challenges to make learning or exploring your site fun.

Gamification turns ordinary tasks into interactive experiences. Incorporating points, badges, levels, leaderboards, challenges, and rewards tap into people’s natural desire for competition, achievement, and recognition.

The reward system in gamification provides a sense of accomplishment and progress.

Users feel motivated to complete tasks and earn rewards, whether virtual currency, badges, or unlocking special features. It creates a positive feedback loop that encourages continued engagement.

  • Live Chat or Chatbots

Provide instant support and answer questions in real time, increasing user satisfaction.

Another way how to increase website visitors is by engaging them. Chatbots offer instant interaction upon a visitor’s arrival, answering questions, providing guidance, or offering assistance. It prevents users from leaving due to a lack of immediate support.

Unlike human customer service representatives, chatbots can operate around the clock, providing support and information whenever a visitor needs it. It ensures users are always on time, increasing their satisfaction and likelihood of staying on the site.

Chatbots can also collect visitor information like email addresses or preferences, which can be used for lead nurturing and remarketing, drawing visitors back to the site in the future.

website visitors

Let Clicta Digital Track Your Website Visitors

Jump-starting an eCommerce business is no small feat. However, you’ve got friends in the fight. At Clicta Digital, we’ve helped eCommerce companies increase their conversion rates and can help your business reach the same goals.

Get your eCommerce site off the ground today. Contact us to schedule a free consultation. We’re excited about the opportunity to grow your business.

Book a one-on-one consultation with our team today, and let’s keep more website visitors on your site.