Your Shopify conversion rate: it’s the key to turning searchers into customers. We talk about clicks and impressions, but there’s only one metric that truly matters. The better your conversion rate, the faster your business will grow.
Except, only about 22% of businesses report being satisfied with their current conversion rate. According to Littledata, the average Shopify conversion rate rose from 1.5% in 2019 to 1.6% in 2020. That’s still below the industry average of 1.85%.
Below we’ll pull back the curtain, exploring the conversion rate optimization tips to increase your sales. Learning how to increase Shopify conversion rate is essential to ensure you’re streamlining your business.
Here are ten incredible conversion rate optimization tips to boost your Shopify average.
How to increase your Shopify conversion rate
- Know your demographic
- Add benefits to your descriptions
- Leverage personalization
- Increase checkout efficiency
- Focus on a call-to-action (CTA)
- Upfront. shipping costs
- Include guest checkout
- Create value-adding content
- Logically categorize your products
- Try A/B Test
Read on below for complete descriptions and information on each of the 10 Shopify conversion rate tips and how you can utilize these to increase your Shopify conversion rate.
Don’t have the time? Let us handle the work for you! Contact us today for a free consultation and see how we can increase your website traffic, leads, and sales!
Shopify Conversion Rate Tips
1. Know your demographic
Discovering your target market is critical to maximizing your conversion rate. If your traffic is good, but your conversion rate is low – something’s going wrong.
Is your copy optimized for the right demographic? What kind of people are viewing your product pages? You’ll want to either adjust your copy and product pages to tailor to the people you’re getting. Or else, tweak your keywords to align your audience with your existing content better.
2. Add benefits to your descriptions
You need to sell your product. What does your product do that others can’t or don’t? In short – what’s your USP?
Your product needs to solve a problem and deliver a benefit. Whatever it is – say it in the product description. You can also tailor how you say it to your target demographic.
Suppose your headphones are noise-canceling and they’re aimed at young people. In that case, talk about how they’re awesome for blocking out the noise at the gym or on public transport
3. Leverage personalization
Eighty percent of shoppers are more likely to buy from companies offering personalized experiences. There are numerous ways to personalize your Shopify store.
You can personalize your targeted offers using an app from the Shopify store. Alternately, apps like Dialogue AI personalization let you collect information about your customers’ preferences as they shop. Leverage these preferences to deliver personalized recommendations of products they’ll like.
Such personalized methods can yield an average of 20% higher sales.
4. Increase checkout efficiency
It’s estimated that 21% of US shoppers would abandon their cart due to the checkout experience being too complicated.
Why make it difficult for your customers to spend money? It makes no sense.
Go through your checkout process and look for a way to streamline the process. It should be super simple. Think of it as reducing the number of clicks and information needed to the bare minimum.
But you’ll also want to add a variety of payment options. That’s especially true in the age of cryptocurrencies, online payment platforms, and more.
5. Focus on a call-to-action (CTA)
“Buy now” or “add to cart” – a call-to-action tells your customer precisely what you want to happen. It’s a subtle nudge in the right direction.
It doesn’t have to be solely about your products. Getting customers to sign up for email lists, share a post on social media, or add items to a wish list will eventually impact your Shopify conversion rate.
They’re called “micro-conversions” – don’t underestimate them.
6. Upfront shipping costs
Perhaps one of the best conversion rate optimization tips is being honest. Try to hide your shipping costs, and customers can end up feeling duped. It’s a significant factor determining whether a customer abandons a cart. Nor is it easy to solve.
In fact, 55% of customers say they abandon carts because the extra costs (shipping, tax, fees, etc.) are too high.
There’s one solution: tell the customer upfront how much it will cost. Honesty is the best policy.
7. Include guest checkout
Minimizing the hassle of purchasing a product is critical. Not everyone wants to set up an account to buy a product (especially if it means more emails!).
Because of being asked to create an account, 34% of shoppers have abandoned a cart.
The answer: include guest checkout. It’s simple yet hassle-free. Just ask for a few details and payment information. You can always get their full details at a later date.
Remember – it’s better to make the sale than get them on a mailing list.
8. Create value-adding content
Too much content is just written for content’s sake. The purpose of content is to educate, inform, and engage. It’s to build your brand awareness and authority in your sector.
Create value-adding content that provides helpful information and drives organic SEO traffic to your site. It’s a critical conversion rate optimization tip.
Think about it: your readers might not buy now, but a proportion will buy in the future. Once they’ve read informative and valuable content, it’ll be your store they visit.
9. Logically categorize your products
Confusing stores mean lost customers. Learning how to increase Shopify conversion rates is about taking the headache out of shopping.
Streamline and logically categorize your products. Suppose you sell shoes: split into men’s and women’s, then split into functional groups: training, formal, boots, etc.
Try to follow industry-wide practices: customers expect certain products to be in certain categories. When they struggle to find what they’re after, they’re likely to go elsewhere.
10. Try A/B testing
A/B testing is a brilliant way to compare different versions of copy, product pictures, descriptions, and more. Find out what works by running experiments to see which combination of these components boosts your conversion rate the greatest.
It also works alongside other conversion rate optimization tips. Trial the different tips and discover what has the greatest effects.
Increase Your Shopify Conversion Rate
Are you having trouble increasing your Shopify conversion rate? Contact the results-driven digital marketing experts at Clicta Digital. We’ll happily provide a competitive analysis, website audit, and Google Ads audit to implement a strategy that gets results.
To learn more about our digital marketing services for your eCommerce business, schedule your free consultation!