Selling products online sounds simple – open a Shopify account, set up your store, get selling. It’s as easy as 1, 2, 3, right? Sort of. In fact, opening your Shopify store is only part of the story. You also need to attract customers, which means search engine optimization (SEO) and going through your Shopify SEO checklist.

Where businesses paid for adverts in years gone by, today they rely on appearing in customer’s search results to sell their goods and services. Even Shopify sites aren’t exempt from SEO – everyone needs to rank!

We understand, however, that SEO is confusing for first-timers – and even some seasoned pros. It often changes and shifts with new updates to the search engine algorithm. What you need is a Shopify eCommerce SEO checklist guiding you through how to improve SEO in Shopify step-by-step.

Need a Shopify SEO expert? Schedule a free consultation with our Shopify SEO agency today!

That’s what we’ve made.

We’ve created a complete Shopify SEO checklist designed to help you maximize your reach. Below we’ll explain a bit about the concept, then take you through our business-boosting Shopify eCommerce SEO checklist.

What is Shopify SEO?

Before we dive into the Shopify SEO checklist – what is Shopify SEO?

It’s a lot like regular SEO. Except, you’re using Shopify instead of using a standard site, like WordPress. This means your focus is on increasing your product visibility in Google – sprinkling relevant keywords into your product descriptions. And also avoiding duplicate content – which can be a tricky problem with Shopify.

Let’s take a look at how to improve SEO in Shopify and go through the Shopify SEO checklist.

How to improve SEO in Shopify | Shopify SEO Checklist


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Below you’ll find the Shopify eCommerce SEO checklist. It’s not a comprehensive list – but it is a great start to help optimize your Shopify site.

1. Focus on keywords

The bedrock of SEO is keywords. It’s the entire basis of the industry – why? Because that’s what people are searching for. When you want a lawnmower in Ohio, there are two keywords – “lawnmower” and “Ohio”. Although you can add these together to form a longer keyword. In fact, some keywords known as long-tail keywords can be whole sentences.

The goal is to sprinkle keywords throughout your content interestingly and engagingly. It’s not always easy.

But if you’re selling a diesel-powered lawnmower, and you don’t mention the words “diesel-powered” or “lawnmower”, how are customers going to find your item?

To find suitable keywords, you can:

  • Look at a successful competitor’s product
  • Use a keyword tool, like Google Keyword Planner
  • Try different search terms in Google – and look at their recommendations
  • Try different search terms in Amazon – and look at their recommendations.

Search suggestions are extremely helpful, as they tell you what people are actually searching for.

Great places to put keywords include page titles, meta descriptions, ALT tags, and in the page’s body content.

Recommended services: Local SEOEnterprise SEOeCommerce MarketingGoogle PPC Ads, & Content Marketing.

2. Easy to navigate

Some sites are harder to navigate than a labyrinth. No matter what you click, you just can’t find what you want. It’s frustrating, right?

Your goal – as an online store – should be to minimize the number of steps between your homepage and your product. The fewer clicks mean, the less likely a customer is to change their mind – or go elsewhere.

If in doubt, write it out:

Home > Product Category > Product

Try to make each product between two to three clicks away. Everything else should be only one click away, like contact information, company about page, etc.

Once you think you’ve optimized your site structure, get the site tested. Ask friends and family. But ideally, people who could be prospective customers.

Related blogs: How to Use H1, H2 & H3 Header Tags for SEO and What is the Average Google Click Through Rate by Rankings?

3. Improve page speed

Some sites load like it’s 1999. It’s infuriating – and all too often, you abandon the site. Your visitors are no different.

Increasing your site’s load speed is one of the fundamentals of the Shopify eCommerce SEO checklist. Here are a couple of tips:

  • Reduce page complexity
  • Use JPEGs – they load quicker
  • Compress your product images
  • Decrease the number of apps installed on your site

Related blogs: How to Create Content with Google Keyword Planner and How to Get Your Products in Google Shopping.

4. Build backlinks

Backlinks are links from another site to your site. Google and other search engines value backlinks, using them to evaluate your site’s trustworthiness. The more backlinks – particularly those from reputable sources – the more substantially you increase your site’s search ranking.

We’re not talking about Facebook, Twitter, or other social media platforms. Instead, getting your product reviewed by a high-authority website, for example, is a fantastic way to build reputable and impactful backlinks.

It takes time to do this – but it’s worth the effort. Nothing is nearly as effective.

Related blogs: Questions to Ask Before Hiring an SEO Agency and 8 Strategies for Effective Call Only Ads on Google.

5. Get blogging

There’s only so much space on your site’s pages to add keywords. If you’ve got 20 pages, think of it like 20 nets catching fish. The more pages you have, however, the more nets you’re casting – increasing the likelihood of catching a customer.

Blogs are by far the best way to increase your reach. Blogging about relevant and exciting topics will attract customers’ attention – and if you sprinkle them with keywords you’ve researched, it can lead to substantially more sales.

You’ll also establish your business as an authority in the field. A customer might not buy your product immediately. However, when they require your particular industry, you’re the first business that comes to mind.

Let’s go back to our lawnmower example. You could blog about:

  • 8 Best Grass Seeds to Patch Your Lawn
  • How to Maintain Your Lawnmower for longer
  • 6 Best Lawnmowers to Buy this Spring

Use the Shopify SEO Checklist to boost your store

Knowing how to improve SEO in Shopify can seem daunting. However, if you follow the simple steps listed in the Shopify eCommerce SEO checklist above, you can see more traffic, more sales, and more profit. Using keywords, optimizing your page’s usability and load times, and building backlinks, you can see your site rise to the top of the search results.

Talk to a Shopify SEO Agency!

Do you need more time to run your business? Contact Clicta Digital today to speak with a Shopify SEO expert! We’ll strategize and execute your Shopify SEO campaign so you can focus on growing your business while we bring in sales. Click here for a free consultation!