Are you looking to improve your business rankings on Google? Business owners are not strangers to the world of competition. They understand the concept and importance of personal service and local appeal, but in the digital age, that is not enough. Having an online presence can be just as important as consumers are turning to the internet in search of more information before purchasing a product or service. To stay on top of the game, modern business owners need to improve their business rankings on Google, the most used search engine in the world.
Whereas tech-savvy consumers will start at the top of the list of search results and go down, less experienced internet users will tend to trust search engines completely and go over only a handful of sites before deciding. This makes being at the top key. So how can you improve your business rankings on Google?
Improve my Rankings on Google?
1. Find What Keywords Your Customers are Searching
Understanding your target audience is the foundation for making sales. In the digital world, part of that understanding comes from keywords, the words and phrases a user types into search engines when looking for information. One way to do that is with the Google Keyword Planner Tool, which is available through your Google Ads account. (If you don’t already have one, it’s free!) The Google Keyword Planner Tool allows you to find the most popular type of keywords people use when searching for your business, which you can then incorporate into your SEO strategy.
2. Claim and Verify Your Google My Business Page
If you have not already, claim your Google My Business Page. Google My Business is a free tool for businesses and organizations to control and manage their online presence on Google and is a cornerstone to your local SEO strategy, the process of optimizing your online presence to promote your products and services to local customers. Local customers use the internet to find information about businesses around them. By having a verified Google My Business Page, you can improve your business rankings on Google and lead your ideal customers straight to you.
3. Optimize Your Google My Business
It is not enough to simply claim your business page. It is important to optimize it using the most up-to-date information about your business. Because Google pulls its information from a variety of sources, the information might not always be accurate. With Google My Business, business owners can verify their location(s), keep hours up-to-date, and add photos.
Business owners can also optimize their Google My Business page by including keywords in their description and file image names. Businesses should also choose their category carefully, as it is a deciding factor in whether your business is considered relevant to a search. Be sure to choose the category that best fits your business.
3. Have Consistent NAP
No, not a nap (although as busy business owners, you are probably wishing for one every once and a while.) NAP stands for name, address, and phone number. The way your business is listed in directories and your website within needs to be consistent, otherwise Google’s website crawlers will get confused. Additionally, it can impact your customer trust. If NAP data is inconsistent, or even worse, incorrect.
Reports show that 9 out of 10 customers are frustrated by incorrect information. If your NAP is inconsistent, it not only impacts your Google rankings. Customers could contact the wrong business or travel to the wrong location. This leads to them having to go through the hassle of finding the correct information and showing up at your business disgruntled, or even just searching for a different business altogether.
3. Make Sure your NAP on Your Website is Available
Having your NAP on your website is important as well. When a consumer is doing research on your business, they will likely want to visit your official site. Along with your contact page, you can also place your NAP in the footer of your website so that it shows on every page. This helps with customer experience.
4. Embed Google Maps
Having your Google My Business listing with the map to your location embedded on your website can also help improve your business rankings on Google. This also provides good user experience as someone can easily get the directions to your business using the map. In this fast-paced world, having the information readily available is important. No one is going to put in the extra time to search the location of a business if that information is not where they would expect it, such as an About or Contact page.
5. Get Google Reviews
The information search engines rely on comes from local content, links, social media, and citations to relay the most relevant information to users. This includes any reviews of your business. The more reviews your business has, the more Google can provide internet users in terms of relevant search results.
Having Google reviews will not only help your business rank on Google, but it will help build customer trust. If a product or service is consistently receiving good reviews, a consumer is more likely to consider purchasing from that business. Responding to reviews (both negative and positive) could also boost your ranking as well.
Improve Your Business Ranking on Google Today
While having an online presence is not something business owners considered just a few decades ago, it is extremely important today as consumers turn to the internet for information. Increasing your business ranking on Google is something that you can start working on today simply by keeping your information up-to-date online and by utilizing Google’s array of free tools. Ranking high on Google is achieved by strategically using keywords and website elements that Google favors.
Every business should consistently strive to increase their position on Google as online searches have become the primary way consumers find companies and products. Interested in increasing your business ranking on Google? Contact our Denver SEO Agency for a free website audit consultation today!