Wondering how to generate leads in Google Local Service Ads? You’re not alone. Google Ads tends to tailor to a national and global businesses so it can be tricky getting the right formula to increase leads for local businesses.

Although you can adjust the region you want to target, it’s not a truly local service.

Google Local Service Ads, on the other hand, connects local customers to local service businesses. Whether you’re a baker, tradesperson, or even a local doctor’s office, using Google Local Service Ads can generate you leads.

How to Generate Leads in Google Local Service Ads

google local service ads, how to generate leads in google local services ads

We’re often asked how to generate leads in Google Local Service Ads. It’s easy. With a handful of simple tips and tricks, you’ll boost your sales and generate leads in no time.

Learn how to generate leads in Google Local Service Ads below.

What are Google Local Service Ads?

Google Local Service Ads (aka Local Service Ads) aren’t like your standard Google Ads. They’re not pay-per-click; they’re pay-per-lead. You’ll still appear at the top of search results from organic searches. But your ad will be linked to your location, and you’ll only pay when you generate a genuine lead – meaning there’s often a greater conversion ratio.

Elevate Your Google Ads: Schedule a free consultation with one of our Google Ads PPC experts today!

Because of their high value, Google screens businesses first – involving background checks, license checks, and insurance checks.

That’s a lot of work, but it also means it’s a service trusted by customers.

Types of Google Local Service Ads Leads

Knowing how to generate leadings in Google Local Services Ads first means understanding the three types of leads:

  1. Phone Leads. A potential customer will call your phone or leave a message using the number displayed in your ad.
  2. Booking Leads. A potential customer schedules a booking online using a Google Local Service Ad.
  3. Message Leads. A potential customer leaves you a message, resulting in you receiving an email notification.

In all cases, the “lead” is where a potential customer expresses an active interest in buying your product or service. Little wonder 74% of companies report converting leads into customers as their top priority.

Related blogs: What is a good Click-Through Rate for Google Ads? and Top 10 Google Ads Tips for Small Businesses.

How to Generate Leads in Google Local Service Ads

Pick up the phone

Google aims to connect customers with businesses. You’re a product, and the searcher is the customer. But to make a connection, a searcher needs to actually get in contact.

In fact, Google prioritizes sellers who answer the phone more often than those who don’t. Every agent running a Local Services Ad is assigned a “responsiveness score” based on how often you pick up the phone.

And it starts with the first call. Miss their first three calls, and you’ll be categorized as a low-responding agent. So, in the early days of running your ads, prioritize your phone – it’ll pay off in the long term.

Related blogs: What is PPC? How Does Paid Search Work? and How to Embrace Digital Marketing (for Healthcare Professionals).

Get a “Google Screened or Guaranteed” Badge

When Google makes a recommendation, people trust it. It’s why it’s the world’s leading search engine. But to maintain their accurate and up-to-date information, Google favors businesses it knows the most about. They’ll rank higher and appear more often.

That means getting a “Google Screened” or “Google Guaranteed” badge.

Google Guaranteed refers to ‘home services’ like locksmiths, electricians, plumbers, etc., while Google Screened applies to ‘professional services’ like lawyers, financial planners, and real estate agents.

It’s not just about ranking. Google will reimburse unsatisfied clients up to the amount they paid for the service.

If you’re wondering how to generate leads in Google Local Search Ads – make this your top priority!

Related blogs: How to Create a Content Marketing Funnel that Converts and What is Digital Marketing? The Fundamentals of Digital in Marketing.

Build your reviews

Trust is the foundation of any sale. Without trust, we don’t buy, and businesses don’t generate leads. One of the best ways to build trust is through customer reviews. Google openly states the star rating and the number of reviews affect how your business is ranked within Local Service Ads.

You can build reviews with a single tip:

Use the “ask for review” button next to your jobs. You can send customers a prompt asking for a review once the job is completed.

If you want to appear for search results like “best [service] near me” or “[service] in [city]”, you’ll want to build up your positive reviews from the previous 90 days.

Try to create a positive loop – more reviews mean the more you’ll be seen means even more reviews. And round and round you go – it’s critical for generating high-value leads.

Related blogs: How to Create QR Codes for Google My Business, SEO VS PPC VS SEM: What’s the Difference? & 8 Strategies for Effective Call-Only Ads on Google.

Add all your details

The more methods a customer has to contact you, the more likely they’ll be to do so. Put yourself in your customer’s shoes. Wouldn’t you want to know a company’s phone number, email, address, and more? You’d want to know:

  • If they service your ZIP code
  • What hours they work
  • What services they provide

Adding in these details will reduce confusion and bolster customer interaction. Honesty and transparency are always the best strategies.

Personalize your copy

Try to keep your ad’s copy precise and to the point. Here are some tips to consider:

  • Write in short, snappy sentences explaining only the essential details.
  • Use calls to action to spark a response from your customers, e.g., “book today” or “schedule an appointment”.
  • Advertise your benefits. Here’s your chance to showcase your USP.
  • Stand out from the crowd. Why should your customers choose you? It should be clear from the first sentence to the last.

All too often, copy is bland, like every other business in your industry. While you don’t want to be too different, personality and originality are fantastic ways to spark customer curiosity – and curiosity means leads.

Generate Leads with Google Local Service Ads

Google is global; its searchers aren’t. With 46% of Google searches being local, refining your Local Service Ads can open the doors to a booming customer base. Following the tips above can help ensure when your ad is seen, you convert.

For further information and marketing tips, check out our other posts and guides.

Recommended services: Local SEO, Enterprise SEO, Content Marketing, Pay Per Click Agency & eCommerce Marketing Agency.

How to Generate Leads in Google Local Service Ads

Are you looking for a way to generate more leads in Google Local Service Ads? Contact the Google Ads experts at Clicta Digital! We understand what it takes to cultivate a winning strategy to generate more leads with your Google Local Service Ads.

Schedule your free consultation today to generate more leads with Google Local Service Ads and grow your business!