Need help learning how to find the best keywords for your website? We’ve all heard the phrase: Content is king. Coined by Bill Gates, it means that to harness organic traffic from search engines, you need to produce content… and lots of it.
No longer do you need a colossal marketing budget. Now you can attract customers with a well-tailored content plan. But simply churning out content will only get you so far. Keywords research is needed so your content will get found. After all, it’s all about ranking higher in Google (and other search engines).
The solution: use Google Keyword Planner to find the best keywords for your website.
In this article, we’ll explore how to find the best keywords for your website using Google Keyword Planner. With this incredible tool, you can grow your site’s organic traffic to hundreds of thousands of monthly visitors. Here’s how.
What is Google Keyword Planner?
Let’s be honest: there’s only one important search engine: Google. It’s so ubiquitous it’s even become a verb. Ranking high on Google is the fastest way to get noticed, to sell your goods and services. But knowing which keywords to prioritize can be tricky.
The good news? Google’s Keyword Planner (formerly Google Keyword Tool) is a PHENOMENAL multi-functional tool critical to planning your SEO and PPC campaigns. Even better, it’s 100% free to use. All you need is a Google Ads account (which takes only minutes to set up).
Google Keyword Planner is part of the Google Ads PPC platform. Using the software, you’ll be able to analyze and research keyword lists relevant to your topic. Then, you can integrate those keywords into content to rank higher. Harness the Keyword Planner to find the best keywords for your website.
Sounds simple? It is. You just need to know how to navigate its user-friendly interface.
How to find best keywords for your website
Getting started with Google Keyword Planner
- To begin, head over to the Google Keyword Planner‘s homepage. Here, you’ll be able to create an ad account if you don’t have one.
- To start, click “Go to Keyword Planner.”
- You’ll be asked, “What’s your main advertising goal” – don’t select any of the options. Instead, click on the small “Experience with Google Ads?” link below.
- Next, hit the “Create an account without a campaign link” – it’s at the bottom of the box. Hit the “Submit” button.
- Go to “Tools & Settings” in the top right corner of the menu bar, and select “Keyword Planner.”
- You’re now ready to go.
Searching for keywords
When you enter the Google Keyword Planner, you’ll be presented with two options:
- Discover new keywords. Provides keyword ideas to feature in your content to attract organic traffic.
- Get search volume and forecasts. Contains search volume and historical metrics for keywords, including forecasts about keyword performance.
Either option will take you to the keyword plan, with slight variations depending on which you pick.
Start with “Discover new keywords” to find keywords for your website. You’ll want to enter a word, phrase, or URL to begin. It should be related to your topic.
For example, if you’re a personal injury lawyer, you might search “personal injury law”. You can also set your location to the country where you’re based – or go global. And there’s an option to select the language of the keywords – so you could target English-speakers in the United States, specifically. “Personal injury law” returns 489 ideas in total, for example.
You’ll be able to see the following:
- Avg. monthly searches
- Three-month change
- YoY (year-on-year) change
- Ad impression share
- Top of page bid (low range)
There should also be suggestions to “broaden your search.”
Selecting keywords from Google Keyword Planner
To find the best keywords for your website, you should look for keywords with high average monthly searches but low competition. Often, however, you’ll need to compromise. Play with the setting to find the best keywords for your site, balancing these different features.
There’s also the cost you should expect to pay to get your Google Ad to the top of the page for that keyword. It used to be known as “cost per click” or “CPC”.
So, “personal injury law” is a high-volume search term with “medium” competition. However, it’s an expensive keyword, costing $15.67. Even more expensive is “personal injury attorney” at $54.06. However, it has low competition and a high number of average monthly services.
Decide which keywords you want to target.
Top tip. Look out for seasonal keywords. Like “Halloween costumes” or “Easter eggs”, they’ll get high traffic at certain times of the year.
That’s how to find the best keywords for your website.
Using keywords to generate content ideas
Once you’ve used Google Keyword Planner to find the best keywords for your website, you’ll want to sprinkle them naturally throughout your content. Don’t overstuff! It leads to poorer content and won’t rank you as high.
Did you know you can also use Google’s Keyword planner not only to find the best keywords for your website but also to generate content ideas?
If you click on “filter”, then “keyword”, you’ll be able to filter by questions. Type in the question operators “who”, “what”, “where”, “when”, “why”, and “how”.
You’ll no longer find keywords displayed but commonly asked questions. For example:
- How to create content with Google Keyword Planner, or
- How to find best keywords for your website.
These keywords can also be added to your content or used as the title for an article, blog post, and more. By focusing on commonly used search questions, you’re more likely to rank higher and get noticed. To get noticed, you NEED engaging content that ranks. There’s only one answer. Using Google’s Keyword Planner to find the best keywords for your website means people are more likely to discover your content. More organic traffic, more visitors, more sales. It’s that simple.
You’re now ready to get started. You should understand how to find the best keywords for your website using Google’s Keyword Planner. It’s an INSANELY powerful tool. You can analyze keyword metrics and even generate content ideas that rank. What are you going to search for first?