Let us start off with this question, what is a PPC Ad Quality Score?
This is Google’s way of rating the quality and pertinency of your PPC ads and keywords. It’s very similar to a credit score, better things happen when it’s higher.
A common question and frustration that many of us may have as we try to increase the number of clicks that our ads receive is, “How can I improve or increase the PPC Ad quality score?”. The answer is as simple as it is complicated, there are a lot of things that could bring down the quality score but I’m going to tell you how we can improve your PPC Ad Quality Score.
How to Improve PPC Ad Quality Score
We’ve broken down the key elements on how you can improve your PPC ad quality score so you can easily digest it below. For a complete breakdown of each topic, read on below:
- Negative Keywords
- Landing page
- High-Quality Ads
Like anything worth doing, you need to do your research. People’s likes and dislikes want and needs, change all the time. What they’re looking for will vary and you want to make sure that your business is keeping up with the supply and demand.
This also means you should research your keywords, negative keywords, and maybe take a look at how other people do their ads so that you can learn to tell the difference between a well-written ad that will do good and a poorly written one that would be a waste of time and money.
Next, we should focus on keywords. Now keywords are extremely important, think of them like you would the hashtags on Instagram or TikTok. Without the proper hashtags, your videos or pictures won’t reach the target audience or receive as many views as could potentially have. Keywords can and will have a huge impact on your PPC Quality Ad Score.
3. Negative Keywords
Now let’s talk about this unique little strategy on how we can improve your PPC Quality Ad Score, negative keywords. This sounds crazy, I know right? Let me explain, you see a negative keyword is something that draws away from or keeps your ad from being seen right? Well, we can use that to increase your PPC Ad Quality Score by placing negative keywords that keep people who aren’t looking for you from finding you. Increasing the chances of intentional clients finding you and clicking your ad. It’s been shown to raise the Quality Score.
4. Landing Page
So far, so good, right? Our next tip deals with your landing page, the digital face of your business. You need to make sure that the potential customer will be able to navigate your landing page easily. If they find it difficult or have too much trouble chances are they’re not going to use you to satisfy that need or want, instead they’re more than likely going to find a competitor who has easier accessibility.
Which brings me to a side note, the potential customer’s experience. This also plays a role in your score. The happier they are, the better reviews and ratings they will leave, also there’s now a chance they will refer someone to you as well.
5. High-Quality PPC Ads
The last tip for how we can improve our PPC Ad Quality Score is making high-quality ads. The higher quality of the ad the higher the PPC, but not only does it look better and garner more attention, but it also has a higher chance of someone clicking your ad and using it rather than clicking and then abandoning search because it wasn’t what they were looking for. It’s like how the saying goes, “You get what you pay for.” I believe the same goes for when creating your ads.
If you keep these tips in mind as you continue your quest to improving your PPC Ad Quality Score, I believe you’ll achieve the desired numbers. Remember it’s a trial and error process, have patience, and don’t get discouraged. Learning the ins and outs of things takes time, you’ve got this.