Search Engine Optimization Blog

Welcome to our search engine optimization blog. All search engines have their own search results and their own algorithms to rank the websites on their result pages. Websites are ranked on the basis of, what the search engines consider the most. There are many factors that are counted by different search engines in a different way like quality content, website architecture, link building in the content, HTML coding, trustworthiness, credibility and the authority of your website, website personalization, social media ranking, violations and search engine penalties. There are many success factors that need to be focused on getting ranked on search engine result pages (SERPs).

There are a total of 7 steps to successful SEO including crawl accessibility so engines can read your website, compelling content that answers the searcher’s query, keyword-optimized to attract searchers & engines, great user experience including a fast load speed and compelling UX, share-worthy content that earns links, citations, and amplification, title, URL, & description to draw high CTR in the rankings, and snippet/schema markup to stand out in SERPs. SEO should be done in a way that can attract the quality traffic, traffic that is relevant and in search for your business. When you start to attract relevant traffic then it must attract more and more traffic in return. Through search engine optimization, you can get organic reach, that is without payment. Organic traffic is always more valuable than the paid ones.

Search engine optimization works according to a specific search engine like Google (or any search engine you’re using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query. Algorithms are used to prioritize websites to make them ranked at top of the search engine result pages. For a successful SEO, you must develop an SEO friendly website, create quality content, do content optimization, develop internal and external linking, create video content, and do video content optimization. SEO is also about making your search engine result relevant to the user’s search query so more people click the result when it is shown in search. In this process, metadata are optimized to ensure the snippet of information to obtain a high CTR (click-through rate) from search results.

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Clicta Digital is a digital marketing and Denver SEO company. We provide your business with SEOweb designsocial media marketingPPCemail marketingShopifyeCommerce, and online reputation marketing services. Are you ready to be seen online? Contact us today for a free consultation!

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