Making a landing page might look easy. With a tool that lets you drag and drop elements, you can make a great-looking page even if you’re not a coder, and it will take a little bit of time.

However, it’s a good idea to start with help. To help you get started right, we’ll share some tips to make more people take action on your page and spend less money to get them there. But before that, let’s get to the basics first.

landing page

What is a Landing Page?

It’s a webpage made for a particular reason — to turn visitors into potential leads. Even though there are different types of squeeze pages, they all share one goal  — to gather more potential customers.

These pages usually have forms where visitors can give their contact details in return for something valuable, like a special deal or information.

Consider how cautious you might be about sharing personal details online. What could convince someone to provide their contact information?

It is where effective destination page strategies become crucial. A focused, carefully designed website page with a clear structure and compelling content can persuade most people to share their information.

Why Do You Need One?

Why create a landing page just for a form? Why not use your homepage or About page instead? These are valid questions. You should figure out why when you finish reading this article.

But here’s the quick answer — This page eliminates distractions. It removes other links and options, focusing entirely on getting your visitor’s attention.

When you have their complete attention, you can lead them exactly where you want them to go — to your form. In short, these pages are made to turn visitors into leads or customers.

Now that you see their importance, let’s talk about the best ways to make your website landing page work effectively.

Tips and Best Practices for Crafting a Converting Page

The main goal of these best practices is to serve as a foundation to create the most decisive business squeeze page. However, it’s crucial to test and experiment afterward. Let your customers determine which page works best to generate the most conversions.

Here are other tips you should consider.

1. Match Your Message With Your Ads

It’s crucial to align your messaging with your ads. Using destination pages ensures you direct people to a page that meets their expectations. Ensure that the click funnels landing page’s content and design match the ads you run on search engines or social media.

For instance, if your ad promotes retirement communities but leads visitors to a page about luxury condos, it may push them away. Consistency in messaging is vital. If you have multiple ads with different headlines, consider making variant pages or utilizing Dynamic Text Replacement to maintain message alignment.

2. Know Your Customers

Understanding your customers is crucial to enhance the performance of your destination page. The more you know about your audience, the better you can create and refine squeeze pages that resonate with them.

Defining the purpose and intent of your landing pages is vital for optimizing them effectively. Knowing its goal helps tailor the page to meet your audience’s needs. Common goals for these pages include persuading visitors to:

  • Buy a product
  • Subscribe to a newsletter or capture their email
  • Begin a free trial
  • Contact the sales team via chat or a form

Your page’s success relies heavily on your audience and where they are on their path to becoming a customer. Depending on your visitors’ stage in the customer journey, the effectiveness of a page can vary significantly.

3. Be Bold With Visual Cues

The best landing pages extend beyond the initial look, so it’s wise to use visual hints that encourage visitors to scroll down. These cues might be literal, like arrows, or elements such as shapes, images, animations, or compelling text that make visitors want to keep scrolling and exploring.

Similar cues should lead prospects to your call-to-action (CTA). Use vibrant colors and a distinctive shape—CTA buttons must look like buttons to stand out from the rest of the content. Arrows, animations, or images showing someone pointing can also help draw attention to your CTA.

4. Spot and Remedy Potential Issues

Improving your landing page is about more than just showcasing design skills. It’s about connecting with visitors swiftly and showing the value you offer. Recognizing that this connection happens on their terms, not yours, will enhance these pages.

Avoid making assumptions in optimizing your destination page. Actively gather new and actionable insights through continuous discovery.

User interviews, focus groups, or special tools provide relevant information about your customers’ thoughts, experiences, and specific needs. Pinpoint particular issues causing low conversion rates.

On-site surveys are effective for uncovering landing page design problems. Using an exit pop-up for feedback allows visitors to explain why they’re leaving, providing insights into their decision-making. This feedback helps in understanding your visitors and their motivations.

Employing appropriate tools for user interviews is insightful. Show your page and ask for immediate feedback, especially when testing a new one. Compare variants to determine preferences and reasons for their choice.

5. Aim to be Discovered on Search Engines

Even if you crafted your lead capture page for paid marketing, it should still be search engine optimized (SEO) for organic search. People often discover a click funnels landing page through organic search, boosting conversion rates and engagement.

Ensure your pages are SEO-friendly for long-lasting projects like other website pages. Identify the best keywords and integrate them into:

  • Meta elements such as the title, meta description, and URL
  • Static page content like headlines, body text, and image alt text

Help search engines like Google understand your page’s content. Analyze organic user behavior using tools like Google Analytics or Mixpanel. These tools help you understand various traffic types and tailor your website landing page to specific audiences.

landing page

Let Clicta Digital Help You Build Your Site

In crafting a successful and high-converting website, the expertise and strategies employed can significantly impact your outcomes. If you’re seeking assistance in creating a winning lead capture page that drives conversions, Clicta Digital is here to help.

Contact Clicta Digital today to benefit from our expertise in crafting impactful website pages. For a comprehensive overview of our services, visit our website. Let’s collaborate to elevate your online presence and achieve your landing page conversion goals.

Schedule a call with our experts today.