Digital PR SpecialistRon Robbins2024-02-08T14:21:23-07:00
About the position
Clicta Digital is a full-house growth marketing agency specializing in SEO, web design, PPC, and digital marketing. We help businesses grow their sales and online branding efforts by connecting them with new customers and better rankings on local search engines. We are dedicated to helping our clients maximize their digital marketing investments to improve their bottom line.
We’re looking for an experienced digital PR Specialist to join our Clicta Digital Team, and to oversee the strategy, design, and completion of digital PR initiatives for Clicta Digital’s clients.
The ideal candidate has a minimum of 2 years of experience directly managing your clients’ campaign, has a successful track record in executing a wide variety of digital campaigns, and is extremely detailed oriented.
If you’re ready to join a growing team, push yourself in a fast-paced environment, and to have a blast while doing it, we’d love to talk with you!
We are looking for an experienced Digital PR Specialist who will help us boost our clients online presence, reputation, and visibility. You will be responsible for creating and implementing effective digital PR strategies or outreach plans as part of our clients wider digital marketing campaign.
You will work with the copywriting and marketing teams to develop and distribute creative and positive messages that will resonate with our target audiences and make bloggers and online journalists mention or link to our brand.
From day one, you will identify and act on opportunities to promote our clients brand by researching and sending pitches to the right point of contact for different online publications, magazines, industry news sites, and influential blogs.
Our ideal candidate must have proven experience creating digital PR strategies and developing newsworthy PR campaigns.
Develop and implement effective digital PR strategies
Establish and maintain relationships with influential individuals in digital media—online journalists, influencers, bloggers, etc.
Creating and sending pitches to site owners, journalists, editors, etc. to get online press coverage
Develop and maintain our media contact database and create relevant contact lists for our campaigns
Identify the right influencers to work with on our campaigns, negotiate payments, assess the quality of content they create
Gather PR campaign performance data and use these insights to create more effective future outreach plans
Work with our copy and design teams to create compelling content and media kits for the campaigns
Secure interviews with online publications and organize business profiling
Use key metrics like impressions, click-through rates, social shares, and sales to measure the performance of your digital campaigns and create reports
Based in the USA. Perks for being based in Colorado.
At least 2 years of working as a Digital PR Specialist and achieving campaign KPIs
Excellent research and writing skills with a portfolio of written work
A bachelor’s degree in Public Relations or another related major
Experience using outreach tools and platforms, like BuzzStream, HARO, BuzzSumo, Klear, or Ninja Outreach, is a plus
Experience with SEO, social media, paid media, or other digital marketing experience is preferred/a plus
Extremely detailed-oriented, self-motivated, and excellent at strategizing and executing a results-driven strategy.
A dedicated work space, free from distractions, with a reliable high-speed internet connection.
Sneak Peek at our Perks:
Salary range: $45,000 – $60,000 per year, based on experience + annual performance bonus.
Dental, vision, and health insurance.
Generous paid vacation package – we encourage a healthy work-life balance!
Friendly, fun and professional work environment.
Full-time, remote work!
About Clicta Digital
We are a small high-powered virtual digital marketing agency based in Denver, Colorado which is actively growing at a rapid pace and looking for a great person to join our team. We work remotely (that’s right, from home or your favorite cafe) and are dedicated to the success of our clients. Our close-knit team is motivated, smart, disciplined, and create amazing results for our clients.
Each of our team members is honest, professional, exceptional communicators who are passionate and try hard to deliver outstanding results for our clients. That being said, we still value a healthy work-life balance and are committed to cultivating a culture of openness and new experiences.
Why Clicta Digital? Because we love what we do.
Clicta Digital is an equal opportunity employer and we are committed to providing a work environment that is free from any form of discrimination. We are dedicated to diversity, equity, inclusion, and foster mutual respect among our employees. As a Certified LGBT Business Enterprise and 1% for the Planet Business Member, we do our part to fight for environmental causes.