Your website isn’t just a business card – it’s your modern-day storefront. It is the first impression potential customers will have of your brand and can significantly impact your reputation. But how much is web design pricing in 2023?

According to the best estimates, professional web design services range from around $1,000 at the lowest level for a small company to $100,000 for an enterprise-level business. The first step in understanding how much it will cost to maintain your website is learning how much it costs to build a new site. Find out more in this comprehensive guide.

web design pricing

Web Design Pricing Guide Overview

Investing in quality web design is critical to online success. However, it’s important to determine how much your budget should be for your website design.

You’ve got three options:

  1. Website builders
  2. Freelancers
  3. Website design agency

After you choose a web design creator, the next most significant factor is the size of your company. Estimates are based on averages depending on a loose definition of company size:

  • Small company: $1,000 to $10,000
  • Mid-level business: $10,000 to $50,000
  • Enterprise-level company: $50,000 to $100,000

Within these categories, there is significant variation as the type of website needs depend on their industry, business goals, and more. Here are some factors to consider when choosing  web design services pricing:

What is Web Design?

Web design is the process of creating and designing websites. It involves using different elements such as layout, color, graphics, and typography to produce visually appealing websites that are easy to navigate and use. It is an important aspect of creating an online presence for businesses and individuals.

A website’s design is crucial because it sets the tone for the user’s experience. A poorly designed website can lead to user frustration, difficulty navigating, and a negative brand impression. On the other hand, a well-designed website with the proper custom web design pricing can create a positive user experience, encourage customer engagement, and increase brand loyalty.

It encompasses search engine optimization (SEO), accessibility, and responsive design. These elements ensure that a website is visually appealing, user-friendly, accessible, and visible to search engines.

How Much is a Professional Web Design Pricing in 2023?

Many factors determine the pricing of web design services. The main factor determining the price is your website’s complexity and how many pages it will have. The average cost for website design ranges from $1,000 to more than $100,000.

While the cost can vary significantly, there are general pricing ranges for different types of businesses.

Small Company

Small businesses are unlikely to require highly interactive, large sites. Typical web design costs range from $1,000 to $10,000.

Mid-level Business

Mid-sized companies can vary significantly in the complexity of their website, depending on their industry standards — the price could range from $10,000 to $50,000.

Enterprise-Level Company

Expectations are high for the most prominent companies. Advanced features and a significant number of web pages mean prices range from $50,000 to $100,000.

web design pricing

Factors Determining Web Design Package Pricing

Several factors contribute to the cost of designing a website. Understanding these factors can help you get an idea of what to expect in terms of price and budget accordingly.

Number of Pages

The more pages a website has, the more time and resources are needed to design and develop it. In addition, each page has unique elements, such as images, text, and graphics, which require a designer to customize and create. Therefore, the cost of designing a website with more pages is higher.

Style of Design

The style of design refers to a website’s overall look and feel. The custom web design pricing is higher than using a standard template, and there are numerous design styles that designers can choose from, such as minimalist, modern, or traditional. Each type of design requires a different level of creativity and skill, and the more complex the design, the more time it takes to develop.

Copywriting for Pages

The text on each website page is critical in communicating the business’s message to potential customers. Copywriting is the process of creating text that is both informative and persuasive. The cost of copywriting depends on the length of the content, the writer’s experience, and the number of pages required. The more copywriting needed, the higher the cost of designing a website.

Responsive Design

In today’s mobile-first world, responsive design is essential for any website. It ensures a website can be viewed seamlessly across all devices, from smartphones to desktop computers. That is why value-based pricing for web design is vital for companies, as they charge clients based on the value they receive from your design work rather than on an hourly or fixed fee basis.

Database Integration

It refers to the process of connecting a website to a database that stores information such as user profiles, orders, or product inventory. Database integration is essential for e-commerce websites or websites that require user registration. However, the cost of integrating a database into a website is higher due to the added complexity and time required.

E-commerce Functionality

For businesses that sell products or services online, e-commerce functionality is essential. E-commerce functionality includes shopping carts, payment gateways, and order tracking features. In addition, e-commerce web design pricing is higher than designing a static website.


Search engine optimization (SEO) is the process of optimizing a website to rank higher in search engine results. SEO includes strategies such as keyword research, on-page optimization, and link building. The cost of SEO depends on the level of competition in the industry and the scope of the project. In addition, SEO is an ongoing process, and the cost of implementing SEO strategies increases over time.

By considering these factors, businesses better understand web design agency pricing. While the cost of website design may seem high, investing in a high-quality website can yield a significant return on investment in improved customer engagement, increased brand awareness, and higher conversion rates.

Website Builder vs. Freelancer vs. Professional Website Design Agency: What’s Better?

When creating a website, there are many options to consider. You can build it yourself using a website builder, hire a freelancer, or work with a professional website design agency. Each option has its own advantages and disadvantages, and choosing the right one for your business can be challenging.

While web design pricing still varies, you have options that could suit your budget. In this section, we will explore the pros and cons of each option to help you make an informed decision.

Website Builder

A website builder is an online platform that provides templates, tools, and hosting services for creating a website. It’s a popular choice for small business owners and individuals who want to create a website easily.


  • Ease of use: Website builders are user-friendly, with drag-and-drop interfaces and pre-built templates that require no coding or design skills.
  • Low cost: Many website builders offer free or low-cost plans than web design services pricing, making them an affordable option for small businesses.
  • Speed: With a website builder, you can create a website in a matter of hours, rather than days or weeks.
  • Support: Many website builders offer customer support to help you resolve any issues or questions you may have.


  • Limited customization: Website builders have a limited selection of templates and features.
  • Limited functionality: Website builders may not offer advanced features like e-commerce functionality, database integration, or custom coding.
  • Limited control: When you use a website builder, you are restricted by the platform’s terms of service.


Freelance web design pricing can be less than acquiring services from an agency, but it can depend on various factors. For example, freelance web designers often have lower overhead costs than agencies, and they may be able to offer more flexible pricing structures. In addition, freelancers often have a more personal approach and can provide a custom solution to your website design needs.


  • Customization: Freelancers can work with you to create a custom design that meets your specific needs and vision.
  • Personal approach: Freelancers often have a more personalized approach, with a single point of contact for all your design needs.
  • Cost-effective: The cost of freelance web design services can be similar to professional web design pricing. Freelance web designers may charge lower hourly rates, making them a cost-effective option for small to medium-sized businesses.
  • Flexibility: Freelancers can be more flexible regarding project scope and timeline.


  • Limited resources: Freelancers often work alone or with a small team, which means they may need more resources than a website design agency.
  • Inconsistent quality: Freelancers may have varying levels of experience and expertise, resulting in inconsistent quality across projects.
  • Limited availability: Freelancers may only sometimes be available when you need them and may have limited hours or work on a project-by-project basis.

Website Design Agency

Web design agency pricing can range from a few thousand dollars for a basic website to tens of thousands of dollars or more for a large, complex project with advanced features and functionality. But they have a proven track record of success. In addition, they have a team of experts in various fields, including design, development, and marketing.


  • High-quality design: Website design agencies have a team of experts who specialize in creating high-quality websites tailored to your business needs.
  • Advanced functionality: Website design agencies have the expertise to create advanced features such as e-commerce functionality, custom coding, and database integration.
  • Marketing expertise: Website design agencies have a team of experts who can provide value-based pricing for web design and marketing services to help you drive traffic and conversions.
  • Long-term partnership: Working with a website design agency can lead to a long-term collaboration with ongoing support and maintenance.


  • Time: Creating a custom website can take several weeks or even months, depending on the project’s scope. It can be a disadvantage for businesses that need a website quickly.
  • Communication: There may be a significant time difference between the client and the agency. This can make it difficult to schedule meetings or communicate in real-time.
  • Cost: Web design agencies may have a higher overhead cost than individual web designer pricing as they may have a larger team of designers, developers, and project managers working on a project and additional expenses such as office space and equipment.

A professional web design agency can offer a range of services and expertise to help businesses create a website that not only looks great but also functions well and provides an exceptional user experience.

However, It is essential to carefully consider the pros and cons of working with a professional website design agency and their web design package pricing, timeline, and communication process to ensure that you have a positive experience working with them.

Best Website Builders

With so many website builders available, it can take time to determine which one is the best for your business. To help, we’ve narrowed down the five best website builders based on their features, ease of use, and customer support.

1. Wix

Wix is a user-friendly website builder that offers a range of templates for businesses to choose from. Wix can be a more affordable option for businesses looking to create a simple e-commerce website, compared to e-commerce web design pricing, but it may provide a different level of customization and functionality than a custom-built e-commerce website designed by a professional web design agency.

2. Squarespace

Squarespace is an all-in-one website builder that allows businesses to create a custom website without coding knowledge. It offers a range of templates and design options and includes e-commerce functionality for businesses wanting to sell products online. Squarespace is a premium website builder with plans starting at $12 per month.

3. Shopify

Shopify is a popular e-commerce website builder that allows businesses to create an online store. The cost of using Shopify is lesser than custom web design pricing, but it will still depend on the specific needs and requirements of your business. It offers a range of templates and customization options and the ability to integrate with other e-commerce platforms such as Amazon and eBay.

4. WordPress

WordPress is a popular website builder offering various templates and design options. It’s ideal for businesses that want to create a custom website with advanced features like e-commerce functionality and database integration. WordPress is free, but businesses must pay for hosting and domain registration.

5. Duda

Duda is a website builder that’s designed specifically for agencies and freelancers. It allows businesses to create custom websites with advanced e-commerce functionality and database integration. Their Plans start at $14 per month. Although in comparison, freelance web design pricing can range from a few thousand dollars to tens of thousands or more.

When choosing a website builder, it’s important to consider your business’s needs and budget. Each website builder listed above offers different features and pricing plans, so take the time to compare them before making a decision.

web design pricing

Web design services at Clicta Digital

At Clicta Digital, we are a professional, experienced web design agency providing custom web design solutions to meet your needs. In addition, We provide affordable web design services without sacrificing quality.

Understanding the factors that affect the cost is essential to help you determine a budget and find a suitable web design solution. Web design pricing varies widely depending on the type and size of the website, as well as the features and functionality required.

If you are ready to take your business to the next level with a high-quality website, we invite you to schedule a consultation with our team. We will work with you to understand your requirements, develop a custom web design plan, and provide a transparent pricing structure.

With our expertise and commitment to customer satisfaction, you can trust us to deliver the website you need to grow your business.