Why doesn’t your website get traffic? It could be because of some common web design mistakes.
You have what you feel is the best product, and you’re doing everything you can to provide valuable content, but what are you doing wrong? Well, there are over 1.8 billion websites, and your web design needs to be top-notch if you’re going to come up top.
Apart from the competition, it takes users less than a second to form an opinion about your website. Users are spoilt for choice when it comes to online businesses, and if your website is unappealing, they won’t be sticking around long enough to find out what you have to offer.
7 Common Web Design Mistakes
In this post, we’ll highlight some of the most common web design mistakes you could be making. We’ll explain how they are affecting your website, and by the end of it, you’ll know what to change to finally get the attention you desperately need.
1. Complex User Interface
One of the most common and worst web page design mistakes people make is using a complex user interface for their website.
You see, users want to find what they are looking for easily and as fast as possible. Human beings have a very short attention span, and if you confuse them the minute they get to your website, they’ll just leave and look for a competitor.
A disorganized interface will make it hard for them to find the information they need and instead of converting, you’ll be driving more users off your site. It deters them from engaging with your website and frustrates them, and once they leave, they may never come back.
Besides, hard navigation will lead users to assume that whatever page they are looking for doesn’t exist. This will lead to reduced usability and fewer viewers. It’s advisable to find a reputable web design company that can help with this.
2. A Busy Design
If you have too much going on on your website, users will have a hard time finding what they want. We understand that you mean well when trying to be creative, but you need to be organized. Besides that, one of the most common mistakes we see with web designs is jarring colors. If your website colors are too bright, your visitors may not be pleased.
Your website colors are the first thing users will notice when they visit your website. The trick here is not to overwhelm them. Colors have an incredibly significant influence on brand identity, we suggest using your business brand colors and leave it to a minimum.
Focus on a limited color palette, study color psychology, and ensure what you choose reflects your brand.
3. Unresponsive Website
If your website is not mobile-friendly in 2020, then you may as well close down because you are failing, terribly.
One of the biggest mistakes anyone is making right now with their web design is not optimizing their website to suit mobile users. At this point, mobile users have exceeded desktop users and if they can’t view your website on their mobile devices, they’ll leave the second they realize it.
This means they will neither use your website, use your products and services, or recommend you to others. Your business website should be optimized and scaled to fit different mobile screen sizes.
The navigation should be touch-friendly and the appropriate size for them to click on what they need without much effort.
4. Slow Loading Times
Back to the human attention span, if you have a slow loading website, users won’t even wait to find out if they like your website. This is another common suicidal web design mistake people make.
Your target audience expects that your website loads within seconds and failure to meet this means they’ll leave and find a faster website.
Beyond that, Google also prefers to rank websites that load faster higher, because it understands this is what customers want. This means that with a slow loading website, your chances of appearing on the first page of Google for your keywords is very limited.
Check internal issues that could be lagging the website, such as coding, large images, or large video content, and fix them.
5. A Lack of SSL Certificates
In a world of cybercrime, fraud, and identity theft, users no longer want to interact with unsafe websites.
If you have ever tried visiting a website and gotten a message that states “The website you’re about to reach is not secure”, then you understand what we’re talking about. Does your website start with HTTP or HTTPs?
You need an HTTPs and an SSL certificate to ensure the safety and security of your users. Google and other search engines don’t give priority to unsecured websites and yours may be pushed down in the search results with the rest.
Check out your website and make sure you sort out all security issues.
6. Bland and Uninspiring CTAs
CTAs answer the what, where, and how of your website.
Calls to action lead your users to take action on whatever you need them to, like calling you or making a purchase. Your CTAs need to be prominently visible and properly designed so that they are understandable and easy to click.
You need to place them strategically on respective pages and use persuasive commands. They should tell users what to do depending on the information they are looking for, and give them an idea of what to expect.
7. Hard to Find Contact Information
According to research by Vendasta, about 65% of viewers want to see contact information, so it needs to be readily available to them.
Your web design should include strategically placed business contact information. Besides that, place as many contact channels as possible, from telephone numbers to social media handles, forms, and emails.
The Worst Web Design Mistakes
These are some of the most common web design mistakes you might be making on your website. If you have discovered things you need to rectify, please give us a call and we’ll be more than glad to fix them for you. Also, check out our website for more valuable information about your website, advertising, and marketing.