With everyone trying to build their presence online, finding the most effective SEO tips for healthcare providers can be a challenge.
Search Engine Optimization (SEO) is an extremely effective marketing strategy that can give your healthcare or medical business a competitive edge by dominating the search engine result pages. It is a known fact that the higher a website is in search, the more traffic it will receive than another page ranked lower in the search.
SEO can be intimidating at first, but there are actionable SEO tips for healthcare and medical providers that you can start working on today.
SEO Tips for Healthcare Providers
1) Choose the Right Keywords
Knowing your audience is essential to any marketing campaign. In the world of SEO, part of that means knowing what keywords people might search when looking for your healthcare facility and services. One of the tools you can use to help you with this process is Google’s Keyword Planner. It can help you see which keywords have a decent amount of local traffic and how competitive those keywords are.
After you research your keywords, you will want to incorporate them naturally into your website’s content. It’s a good idea to target keywords that have good traffic but low competition. This increases your likelihood of ranking high for that keyword in search engine results pages.
2) Optimize for Local Search
For the most part, your medical practice relies on people who live in or near your location. This means that optimizing your local presence is essential. Google My Business is one way to optimize for local search. GMB is Google’s business listing service that allows you to develop a page for your medical practice that includes details such as location, hours of operation, and services. Basically, it allows you to control how your business appears on Google searches. With Google being the most popular search engine, it would we crazy to not take advantage of everything Google My Business has to offer.
3) Optimize for Mobile Devices
Having a mobile-friendly website is critical for healthcare websites. Mobile traffic has gone up 222% in the last 7 years, which means you could be missing out on potential leads if a user cannot easily access your site on a mobile device. One way to optimize for mobile devices is to use responsive web design. This helps your website adjust itself accordingly based on the size of a user’s device, ensuring that content, design, and performance is optimized across all devices.
4) Encourage Online Reviews
Leaving a good impression is hard when you’re not interacting with a potential patient face to face. Online reviews can help solve that problem. The benefits of having good reviews for the world to see is a no brainer. However, online reviews can also help improve search rankings. High ratings will help drive traffic to your medical practice, and it will grow your website’s authority. Search engines will recognize your site’s authority and bring your website high up in search results.
5) Publish Unique, Quality Content Regularly
SEO may be a long-term investment, but it’s not something you can just set up and leave alone. Users need to regularly engage with your website, and one way to ensure that is to publish content regularly. Creating content also has the added benefit of showcasing your practice’s expertise.
There are a number of ways to add fresh content to your website:
- Blog posts
- Guest articles
Regardless of what kind of content you create, having a content calendar is essential to your healthcare SEO strategy. Blogging is one of the easiest and most effective ways to regularly update your website with new information your patients will find useful.
6) Harness the Power of Social Media
Search engines consider a number of factors to help it determine the quality of a website or a specific webpage. Social media is one of those factors. When a page from your website is being constantly shared, it sends search engines a signal that the page has high-quality content. To a certain extent, social media can also help with medical SEO through link building.
7) Re-Optimize Your Current Website
Just because a page has been published doesn’t mean there’s room for improvement. Every single page on a website can be optimized for medical SEO. This helps ensure that you are taking advantage of every opportunity to gain organic traffic. Re-optimizing pages can also help boost traffic for pages that are underperforming or not ranking at all.
Medical SEO Tips for Healthcare Providers
It’s never too late to jump into the world of SEO for healthcare providers. In fact, it’s better to start sooner than later, no matter how much content is on your site. It takes time for websites to rank in search engines, and the best head start is to start now.
Need help implementing the above-mentioned SEO tips for healthcare and medical establishments? Contact our Denver SEO company today for a free SEO audit and digital consultation!