In today’s highly competitive internet market, a regular, well-designed, and informative website is not enough to beat the competition. Take the cannabis industry, for instance. Putting together effective cannabis SEO strategies for a dispensary is not easy.
Leading the competition and expanding your reach on the web, using practical and consistent search engine optimization — that’s what it takes.
Different Types of SEO for Cannabis Dispensaries
There are various types of SEO for dispensaries, each playing a specific role:
This type of SEO focuses on the behind-the-scenes aspects of your website. Begin by enhancing crawlability to ensure easy navigation, making your domain accessible to users and search engines.
Indexability is crucial since it allows search engines to showcase information directly on the Search Engine Results Page (SERP).
This mission-critical aspect ensures that your website is easy to navigate and effectively displayed in search engine results, enhancing its visibility and accessibility for both users and search engines.
Consider your cannabis content, copy, keywords, tags, alt-text, and internal linking. Using cannabis local SEO tools like Semrush can aid in identifying keywords with a high monthly search volume (MSV). This investment helps boost your website’s online presence and overall rankability.
You enhance your site’s visibility and increase its chances of ranking higher in searches by optimizing your content and incorporating relevant keywords. Ultimately, it’s improving your cannabis-related content’s overall performance and discoverability.
Off-page SEO involves elements outside your website, such as your dispensary’s social media pages, mentions, backlinks, and business profiles on platforms like Google Maps and Yelp. This secondary online presence strengthens your dispensary’s discoverability and social authority.
By actively managing and optimizing these external factors with the help of cannabis SEO experts, you improve the overall perception of your dispensary in the digital landscape, making it more visible and authoritative within the online community.
This step, in turn, contributes to a more substantial online reputation and increased trust among potential customers.
Dispensary owners may come across the term “product-based SEO,” which focuses on correctly listing and describing products on your menu for easy search engine discovery.
Many popular cannabis-related searches are product-based, as customers seek their favorite edibles, strains, oils, and beverages. Make accurate listings part of your cannabis SEO strategy.
Accurate product listings ensure your dispensary appears in the SERP for local consumers. Be vigilant about avoiding duplicate listings, and encourage customers to add reviews directly on your cannabis eCommerce platform to enhance your site’s domain authority.
This approach improves visibility and builds trust and credibility among potential customers.
5 Winning Strategies to Help Your Cannabis Dispensaries
Local SEO strategies are essential to winning the top search engine spots over your competition, and, as a result, you get more targeted traffic and more profits for your business.
Below, we will discuss the top 5 effective cannabis SEO marketing strategies for a dispensary.
Create A Cannabis Social Media Strategy
A marijuana dispensary needs to create an effective cannabis social media marketing strategy on different networks. That is to engage with clients and post informative content to engage its readers.
It will increase the level of communication of your cannabis dispensary with its clients and also help your SEO. In addition, all the social media profiles will link back to your website, which is also a form of link building.
2. Optimize Your Website For Mobile Phones
A mobile-friendly web design has been important for years. You should capitalize on this and make it part of your cannabis marketing SEO campaigns.
A recent survey from Exploding Topics revealed that more than half (55%) of website traffic comes from mobile devices. A significant 92.3% of internet users access the web through mobile phones.
Around 4.32 billion people are actively using the internet on their mobiles. Africa has the highest proportion, accounting for 69.13% of internet traffic from mobile devices. It’s projected to be over 1 billion 5G connections globally by 2025.
In November 2016, Google released its mobile-first index. However, with this update, Google has decided to use the mobile version of any website as the primary index.
It seemed like a sudden change that might affect your cannabis SEO strategy, but it was nothing more than understanding their most important aspect, the users’ satisfaction. It refers to the importance of a site optimized for mobile devices.
3. List Your Business On Google My Business
This strategy is mainly called local SEO. Listing your business on Google and Bing is an effective SEO strategy for your cannabis dispensary. This step will enable people within your locality and people from other places to find your cannabis dispensary easily.
The benefits of listing your dispensary on Google are endless, and you can significantly increase foot traffic to your dispensary.
4. Invest in an Amazing Website Design
Your cannabis SEO company partner can help you build a business website. This site should be simple but unique because a simple website may only keep your visitors for a short time. Try to avoid flash videos and minimize scripts that can slow down the process of loading your website.
Online users might need more patience to load for your site to load. Google also ranks your site based on design, user interface, and speed.
5. Leverage Link Building
Link building has been an effective SEO tool for improving site rankings for a while, but you must create high-quality backlinks to increase your website rankings.
Never try to fool Google by building poor-quality cannabis dispensary SEO backlinks because Google’s advanced search algorithms will reject irrelevant links and lower your site’s rankings.
While all these are effective SEO strategies for your cannabis dispensary, they are just the tip of the iceberg when optimizing your site for more search traffic and local business.
It’s important to note that high-quality content is also an effective method of search engine optimization. Whether your content is in videos, graphics, articles, or infographics, high-quality cannabis local SEO content has always taken precedence in Google’s search algorithms.
Will Local SEO Work?
If you own a marijuana dispensary or handle SEO for one, local SEO is crucial for improving Google rankings. Achieving higher rankings takes time due to Google’s evolving algorithm. Understanding how Google’s local search algorithm works can simplify your SEO efforts.
Clicta Digital Can Help
Knowing the latest local SEO ranking factors helps prioritize strategies for your dispensary’s success. Ensure your local SEO expert focuses on factors that most benefit your business. Stay informed to enhance your dispensary website’s SEO and boost its profitability with Clicta Digital.
Are you practicing any of these cannabis SEO strategies for your dispensary? Would you like professional help? Contact us today for a free site audit and online presence analysis!