Business owners have been discussing their brand strategy to optimize conversion rates and customer-centric approaches. Still, not everyone is ready to do whatever it takes to meet both goals. Some may not have a thorough understanding of the following concepts.

User experience (UX), though commonly treated as a separate and distinct business aspect from conversion optimization, is primarily linked to business success. Business success, on the other hand, is a byproduct of the company’s conversion and customization efforts.

brand strategy

Importance of Customer Experience

Successful businesses strive to engage customers and build lasting relationships by providing useful, relevant, and valuable information. Their brand strategies should therefore revolve around these factors. Most projects geared towards conversion optimization include different user experience elements like research and testing.

Top 4 AI Tools to Leverage Now

Since many businesses are somewhat ignoring these golden opportunities, we are going out of our way to show you how to leverage AI to improve UX and conversion rate optimization (CRO), helping your business generate more ROI.

Here are the top 4 efficient AI tools to help grow your brand and improve your brand marketing strategy.

1. Maverick

It introduces a groundbreaking advancement in personalized video marketing by harnessing the power of AI to produce customized videos featuring your unique appearance. With just one recording session, Maverick empowers you to effortlessly generate countless personalized video variations tailored for each of your customers.

By adopting this innovative strategy for eCommerce video marketing, you can elevate the customer experience and enhance online engagement to remarkable levels. This powerful tool enables you to seamlessly deliver personalized videos at various stages of the customer journey.

These branding strategies include welcoming new customers, expressing gratitude with thank-you videos, and employing abandoned cart recovery videos, among many other possibilities.

2. Yuma

It presents an exceptional solution for optimizing customer service in eCommerce by enabling you to develop a tailor-made ChatGPT customer support assistant for your help desk.

This remarkable AI tool empowers you to deliver prompt and precise responses to customer inquiries. In essence, you’re significantly enhancing the overall customer experience within your eCommerce business. This AI is the perfect example of leveraging user experience to improve one’s brand strategy framework.

With Yuma, you can streamline customer support processes and ensure unparalleled customer satisfaction. Through user experience, the company can understand how different end-users perceive every product and the unique challenges these users face.

Aside from that, UX also offers a better and wider understanding of the issues the company is trying to remedy while also ensuring that you only create exceptional products. Simply put, user experience removes the guesswork from the entire design process. It also provided data to support one’s design and plan.

You can tell if the UX-centric branding strategy is successful if the UX designer can identify his target audience, set realistic research goals, choose high-quality participants, ask the right and valuable questions, and gather actionable information that can be acted upon immediately.

3. Uizard

Aside from thorough research and analysis, another significant aspect of the UX process is wireframe creation and information architecture building. Wireframing is defined as the illustration of a specific user interface, like the dashboard, pricing page, and login screen, sans the visuals, colors, and design elements.

You can use this UX process to further your brand awareness strategy. The purpose of wireframing is to put a premium on the page’s content by determining its location and hierarchy within a given screen.

Information architecture, on the other hand, is defined as a kind of language, one of the ways of helping end-users understand what steps they should take next, what happens when they click this button, and how the product is used without having the website owner explain the same.

AI, in other words, helps users understand where they are and where the things they are looking for are located on any given screen. What bridges information architecture and visual design is known as a wireframe. They are both extremely crucial to any brand development strategy and the whole UX process.

For those in search of a wireframing tool accompanied by an AI assistant, try exploring Uizard. This tool made a significant advancement in March 2023 with the introduction of its Autodesigner feature. By simply providing a single text prompt, Autodesigner generates a UI design for you.

You can customize parameters such as device type, project description, and design aesthetic to create the foundational elements of your design. It’s important to note that, like any AI-generated product, further editing and refinement may be required to meet your specific standards.

Nonetheless, AutoDesigner serves as an excellent starting point that saves valuable time in the design process. You will most likely benefit from this tool as you improve your brand building strategies.

4. Balsamiq

If a single picture is equal to 1,000 words, a single prototype is equivalent to 1,000 meetings. The difference between mockups, wireframes, and sketches from prototypes is the latter’s ability to show the results before the same goes live.

Its main purpose is to give you an idea of how the finished product should work, how its interaction flows, and how the application should run. It also determines the feasibility of the design and helps resolve any problems or issues before the page is launched. Understanding these concepts can help you build a better brand positioning strategy.

A prototype is considered one of the best collaboration tools among clients, product managers, and designers. The good thing about prototypes is that they’re not expensive to build. It’s so useful that it helps launch each idea the product teams think of.

With prototypes, you can also test new design ideas as soon as you can on a small group of users. Testing on users and prototypes can save you money because it gives you the opportunity before the code is written. The moment you discover that your idea isn’t working, you can call the branding strategy project off and move on to something better.

Balsamiq is a standout tool that places utmost importance on simplicity, catering to the needs of designers striving to envision the final product. Unlike many other prototyping tools with vibrant and flashy interfaces, Balsamiq wireframe deliberately omits such elements to recreate the experience of sketching on a notepad or whiteboard but in a digital environment.

What makes this tool truly remarkable is its ability to enable designers to prioritize content above all else initially, leaving color and styling decisions for later stages. By allowing designers to focus on the core elements and structure of their designs, Balsamiq streamlines the creative process, resulting in more efficient and effective branding strategies.

brand strategy

Explore AI Marketing Tools With Clicta Digital

The digital world has been busier than ever, making the competition steeper. To succeed, you need to step up your efforts, too. Know your target market, understand the language, and be where they converge.

On top of that, give them something they truly need—something valuable. Steer clear of false marketing spiels. Be straightforward in your advertising and dominate the online market. If you can do all these things simultaneously, with or without the pandemic or global economic crisis, you will be ahead of the game.

If you’re ready to optimize your brand strategy so you can maximize your revenues, talk to us today. Clicta Digital will give you personalized tips to help you hit your numbers.