Have you Googled a question recently, and found your answer right at the top of the results page? This is known as a featured snippet. Have you wondered how to get a featured snippet and what it takes to optimize for featured snippets?
It is often called ‘position zero’ by SEO experts because it outranks the number one position on the Google search result page. The featured snippet is the first thing you see on the search result page, takes up the most space, and gives an immediate answer to the question you’re asking. There’s no need to click on anything or go to a new page—Google has the answer right there in front of you!
Optimize for Featured Snippets
How to Optimize for Featured Snippets on Google
Being a featured snippet on Google is a great way to drive more traffic to your website. It increases your exposure, credibility, and helps you beat out competitors. Who needs search result number one when the answer to your question is already neatly laid out in front of you?
In order to determine how to get a featured snippet on the Google results page, you need to understand how it works and what it takes to optimize for featured snippets.
Perfect Your Content
Just like anything else on Google, in order to optimize for featured snippets, you need to make sure your content is flawless. Most of Google’s featured snippets already rank on page one, meaning the pages that Google is pulling its snippets from already contain well-written content that includes valuable information.
In order to optimize for featured snippets, don’t forget your SEO best practices. Thoughtful keyword research, compelling content, and valuable answers to your readers’ questions are all ways to polish your content and improve its ranking on Google result pages.
Answer a Question
Typically the blurbs that Google chooses as featured snippets are in response to a query formatted as a question. Keep this in mind when you’re creating content (or adding to already existing content) that you want to optimize for featured snippets.
There are a number of tools that help you research how to get a featured snippet. KWFinder is a resource that shows you questions related to a topic. When you’re on the homepage, type in a seed keyword and click the tab ‘Questions.’ SEMRush provides a similar tool when you click on ‘Organic Research.’
Make Your Website User-Friendly
The user-friendly capabilities of your website can be just as important as how you optimize for featured snippets. Google’s algorithm knows when a website is slow to load or not mobile-friendly, and your search result ranking suffers because of it.
Take the time to improve your website’s speed and functionality in order to improve your chances of being selected for a featured snippet.
The featured snippets on Google only come in a few formats: lists, paragraphs, and tables. If you want to optimize for featured snippets, you need to format in a way that allows Google to cleanly copy and paste content from your website.
In addition to tweaking your text so that it’s in proper snippet format, use clear and descriptive headers, short sentences, and direct answers. Concise writing will improve your chances of becoming a featured snippet.
Answer Multiple Questions
A study recently found that once an article is selected by Google as a featured snippet, it is more likely to be a featured snippet in related searches. Use this information to your advantage and answer multiple questions in your article.
Since in-depth articles are more likely to end up on page one of Google, this will be doubly beneficial for your content. Instead of writing multiple short articles answering one question each, write one long-form article that answers tons of related questions at once.
Include a Q&A Page
Another way to optimize for featured snippets is by having a question and answer page on your blog. Similar to a long-form article that answers multiple questions, this provides a source for Google to find answers to tons of related questions that are typically already in the correct format.
Avoid long-winded answers, but be sure they’re long enough to answer the question completely.
Mimic Already Featured Snippets
You don’t need to reinvent the wheel to learn how to get a featured snippet. If you’re trying to become a featured snippet on Google, take a look at the already featured blurb. Mimic the word count and format of the snippet when creating your own article.
Since an already-featured snippet is a good example of what Google is looking for, use it as a template to better your chances of becoming a featured snippet.
Write for Beginners
There’s a good chance the person googling “how to save money” is not a financial expert. While you may be an authority on your chosen topic, overwhelming your reader by adding unnecessarily technical language to your answer is not how to get a featured snippet.
When writing for a Google feature snippet, do your best to make the writing directed towards a beginner in your niche.
Add Quality Images
Adding images to your content is a great way to drive more traffic to your page. Since visual learning is popular, adding infographics can help increase your search result rankings. This makes your content more likely to be chosen for a featured snippet.
You don’t need to be a photoshop wiz to do this, either. There are plenty of websites that provide free stock photos for you to edit and make your own.
Provide the Best Answer Available
When it comes down to it, all the bells and whistles are not how to get a featured snippet. While Google is not a human, its algorithms are incredibly advanced and can tell if your page doesn’t include information that would be valuable to its readers.
Thoroughly research the questions and provide a well-thought-out and valuable answer. Delve deep into the topic and provide enough information for the reader to fully understand the topic.
Final Thoughts on How to Optimize for Featured Snippets
Finding out how to get a featured snippet on Google can be overwhelming, frustrating, and confusing. The most important thing to remember is that without quality content, you won’t get very far. Be sure to work on providing well-written and valuable information before you optimize for featured snippets.
If you’re looking to learn more about how to get a featured snippet on Google for your niche, these actionable tips can help you on your way there.